Creative Strategy & Ideation * Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in ...
Creative Strategy & Ideation * Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in ...
Role Overview As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland's brand expression across all touchpoints-shaping how residents and prospects experience our brand ...
Role Overview As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland's brand expression across all touchpoints-shaping how residents and prospects experience our brand ...
PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid ...
PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid ...
This role blends creative vision, brand strategy, and operational excellence to deliver high-impact, scalable creative solutions that align with business priorities. Reporting to the CMO, you will ...
This role blends creative vision, brand strategy, and operational excellence to deliver high-impact, scalable creative solutions that align with business priorities. Reporting to the CMO, you will ...
Conceptualize creative strategy for new business prospects and articulate the value of the service offering to sell in new clients * Analyzing data and performance of creative campaigns and using the ...
Conceptualize creative strategy for new business prospects and articulate the value of the service offering to sell in new clients * Analyzing data and performance of creative campaigns and using the ...
Creative Director (Fully Remote)
Atlanta, GA · Remote
$150K - $200K/yr
The Role We Need PadSplit is entering a stage where creative is becoming a strategic growth lever, not just a production function. We're looking for a Creative Director to elevate our brand, lead our ...
Creative Director (Fully Remote)
Atlanta, GA · Remote
$150K - $200K/yr
The Role We Need PadSplit is entering a stage where creative is becoming a strategic growth lever, not just a production function. We're looking for a Creative Director to elevate our brand, lead our ...
Creative Project Manager
Atlanta, GA · On-site
$77K - $105K/yr
The Role As a Creative Project Manager, you will be the operational backbone of the creative ... Make day-to-day resource allocation decisions within approved capacity; escalate strategic ...
Creative Project Manager
Atlanta, GA · On-site
$77K - $105K/yr
The Role As a Creative Project Manager, you will be the operational backbone of the creative ... Make day-to-day resource allocation decisions within approved capacity; escalate strategic ...
The Creative Director serves as a strategic, hands-on creative leader, partnering closely with the Creative, Content Strategy, and Copy teams to translate brand, customer, and business objectives ...
The Creative Director serves as a strategic, hands-on creative leader, partnering closely with the Creative, Content Strategy, and Copy teams to translate brand, customer, and business objectives ...
The Creative Director serves as a strategic, hands-on creative leader, partnering closely with the Creative, Content Strategy, and Copy teams to translate brand, customer, and business objectives ...
The Creative Director serves as a strategic, hands-on creative leader, partnering closely with the Creative, Content Strategy, and Copy teams to translate brand, customer, and business objectives ...
The Creative Director serves as a strategic, hands-on creative leader, partnering closely with the Creative, Content Strategy, and Copy teams to translate brand, customer, and business objectives ...
Quick apply
The Creative Director serves as a strategic, hands-on creative leader, partnering closely with the Creative, Content Strategy, and Copy teams to translate brand, customer, and business objectives ...
About our team The Global Brand & Creative team within Marketing is responsible for our brand and ... Within GBC, the Brand Insights, Strategy & Management team is in charge of the brand insights ...
New
About our team The Global Brand & Creative team within Marketing is responsible for our brand and ... Within GBC, the Brand Insights, Strategy & Management team is in charge of the brand insights ...
New
Brand Strategy & Creative Director
Atlanta, GA · On-site
$80 - $120/hr
This role leads the creative direction and oversees the brand strategy and marketing execution for Atlanta Housing. Responsibilities include operationalizing brand strategy, overseeing marketing ...
Brand Strategy & Creative Director
Atlanta, GA · On-site
$80 - $120/hr
This role leads the creative direction and oversees the brand strategy and marketing execution for Atlanta Housing. Responsibilities include operationalizing brand strategy, overseeing marketing ...
Senior Copywriter (Direct Response)
Atlanta, GA · On-site +1
You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're ...
Senior Copywriter (Direct Response)
Atlanta, GA · On-site +1
You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're ...
You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're ...
You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're ...
You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're ...
Quick apply
You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're ...
The Senior Manager, Creative manages the creative strategy and execution for one or more brands and/or product groupings within a brand, from project initiation through asset delivery. In this role ...
The Senior Manager, Creative manages the creative strategy and execution for one or more brands and/or product groupings within a brand, from project initiation through asset delivery. In this role ...
The Creative Director will collaborate closely with marketing, sales, and technical teams to translate business objectives into compelling creative strategies that strengthen brand recognition and ...
The Creative Director will collaborate closely with marketing, sales, and technical teams to translate business objectives into compelling creative strategies that strengthen brand recognition and ...
Manager, Creative
Atlanta, GA · On-site
The Manager, Creative owns creative delivery end-to-end-from brief to final assets-ensuring brand consistency, strategic alignment, and attention to detail. This role oversees the development of ...
Manager, Creative
Atlanta, GA · On-site
The Manager, Creative owns creative delivery end-to-end-from brief to final assets-ensuring brand consistency, strategic alignment, and attention to detail. This role oversees the development of ...
Creative Director
Atlanta, GA · On-site
$90 - $120/hr
The ideal candidate is a hands-on creative leader, strategic brand builder, and systems thinker, with the ability to balance visionary creativity with disciplined operational execution in a fast ...
Creative Director
Atlanta, GA · On-site
$90 - $120/hr
The ideal candidate is a hands-on creative leader, strategic brand builder, and systems thinker, with the ability to balance visionary creativity with disciplined operational execution in a fast ...
Translate brand strategy, positioning, and narrative into clear, compelling brand expression across channels and touchpoints. * Establish and manage a brand governance model that drives consistency ...
Quick apply
Translate brand strategy, positioning, and narrative into clear, compelling brand expression across channels and touchpoints. * Establish and manage a brand governance model that drives consistency ...
Creative Strategy information
See Dallas, GA salary details
$48.8K - $56.7K
24% of jobs
$57.1K is the 25th percentile. Wages below this are outliers.
$56.7K - $64.6K
10% of jobs
$64.6K - $72.4K
13% of jobs
The median wage is $76.4K / yr.
$72.4K - $80.3K
6% of jobs
$80.3K - $88.2K
1% of jobs
$88.2K - $96.1K
1% of jobs
$96.1K - $104K
5% of jobs
$104K - $111.9K
5% of jobs
$118.6K is the 75th percentile. Wages above this are outliers.
$111.9K - $119.7K
11% of jobs
$119.7K - $127.6K
13% of jobs
$127.6K - $135.5K
11% of jobs
$48.8K
$91.2K
$135.5K
How much do creative strategy jobs pay per year?
Do you need a degree to be a creative strategy?
What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?
What is the difference between Creative Strategy vs Creative Planning?
| Aspect | Creative Strategy | Creative Planning |
|---|---|---|
| Primary Focus | Developing overarching creative concepts and guiding brand messaging | Organizing and scheduling creative campaigns and projects |
| Skills Required | Strategic thinking, branding, market analysis | Project management, timeline coordination, resource allocation |
| Work Environment | Collaborative with marketing and creative teams | Project-focused, often within advertising agencies or marketing departments |
Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.
What does a creative strategy do?
What is creative strategy?
How does a creative strategist typically collaborate with other departments within an organization?

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 5 days ago
Job description
Job Overview:
PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid acquisition channels.
This role sits at the intersection of creative, growth marketing, and analytics - owning execution across the full lifecycle of performance creative from ideation through production, testing, and optimization. You will partner closely with the Senior Manager, Content Strategy to bring creative strategies to life across paid social, display, and search.
This is a high-impact individual contributor role with clear growth potential into leadership. You'll play a critical role in scaling what works, improving how we test, and helping shape the future of creative performance at PrizePicks.
If you thrive in a sports-obsessed & fast-moving environment, love testing and iterating at scale, and see creative as the biggest lever for growth, this role is for you.
Key Responsibilities:
Creative Strategy & Ideation
- Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy
- Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps
- Brief and scale high-impact concepts primarily across static, dynamic, and playable formats
- Execute against the creative testing roadmap using a build-measure-learn approach
- Design and run experiments to identify winning creative variables (messaging, formats, audiences)
- Use performance data to rapidly iterate and scale top-performing concepts
- Lead day-to-day creative development, including briefing, production, feedback, and delivery
Support and help lead in-person creative shoots, including working with high-profile talent, guiding on-set execution, and ensuring outputs align with performance goals - Manage relationships with external creative and media agencies, including scope, timelines, and output quality
- Increase creative volume and velocity while maintaining high performance standards
- Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedules
- Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams to align on strategy and execution
- Act as a key point of contact for acquisition creative across internal and external stakeholders
- Define and track KPIs to measure creative effectiveness (e.g., CPA, CPI, CTR, CVR)
- Deliver clear, data-driven insights and recommendations to leadership
Identify new opportunities through industry trends, platform changes, and emerging technologies
What We're Looking For
- 5+ years of experience in performance marketing, creative strategy, or growth marketing
- Proven track record of developing and scaling creative that drives measurable user acquisition growth
- Deep understanding of paid social and digital advertising platforms, including creative best practices by channel
- Strong analytical mindset with experience using data to inform creative decisions and optimization
- Experience executing creative testing frameworks and experimentation at scale
- Hands-on experience working with creative production (in-house or agency)
- Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus
- Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer)
- Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail
- Strong communication and stakeholder management skills, including experience presenting to senior leadership
- Highly organized, proactive, and comfortable operating in a fast-paced environment
Nice to Have:
- Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps
- Experience leveraging AI tools to accelerate creative ideation, production, and iteration
- Increased creative output and testing velocity across channels
- Measurable CPA improvements in acquisition efficiency driven by creative
- A scalable, repeatable creative testing framework
- Consistent pipeline of high-performing concepts that unlock new audiences
- Strong partnership with senior leadership to effectively execute against creative strategy
- Creative is a primary growth lever at PrizePicks - you'll have real ownership and impact
- Clear path to grow into a leadership role as you demonstrate impact and ownership
- Opportunity to operate at scale across multiple high-growth channels
- Fast iteration environment with strong cross-functional collaboration
- Ability to shape and influence creative strategy within a rapidly growing business
- This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid
Benefits you'll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
About PrizePicks
Sourced by ZipRecruiter
Industry
Spectator sports
Company size
201 - 500 Employees
Headquarters location
Atlanta, GA, US
Year founded
2015