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Creative Strategy Jobs in Dallas, GA (NOW HIRING)

Acadia.io

Performance Creative Strategist

Atlanta, GA · On-site

Conceptualize creative strategy for new business prospects and articulate the value of the service offering to sell in new clients * Analyzing data and performance of creative campaigns and using the ...

AI Digital

Strategy Associate Director

Atlanta, GA · On-site +1

Expertise in audience segmentation, creative strategy, and comprehensive media planning. * Ability to identify practical ways AI tools, custom assistants, and light automation can improve pod ...

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Home Depot

Manager, Creative

Atlanta, GA · On-site

The Manager, Creative owns creative delivery end-to-end-from brief to final assets-ensuring brand consistency, strategic alignment, and attention to detail. This role oversees the development of ...

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All JobsCreative Strategy JobsCreative Strategy Jobs in Dallas, GA

Creative Strategy information

See Dallas, GA salary details

$48.8K

$91.2K

$135.5K

How much do creative strategy jobs pay per year?

As of Aug 28, 2026, the average yearly pay for creative strategy in Dallas, GA is $91,152.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $122,000.00 per year, depending on experience, location, and employer.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work as a creative strategist, but many employers prefer candidates with a background in marketing, advertising, or related fields. Skills such as strategic thinking, creativity, and proficiency with tools like Adobe Creative Suite or data analysis are often more important than formal education. Relevant experience and a strong portfolio can also be key factors in securing a creative strategy role.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.

What job categories do people searching Creative Strategy jobs in Dallas, GA look for?

The top searched job categories for Creative Strategy jobs in Dallas, GA are:

What cities near Dallas, GA are hiring for Creative Strategy jobs?

Cities near Dallas, GA with the most Creative Strategy job openings:

Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in Dallas, GA as of August 2026, with employment types broken down into 92% Full Time, and 8% Contract. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $91,152 per year, or $43.8 per hour.

User Acquisition, Creative Strategy Manager

PrizePicks

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago

Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
Job Overview:
PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid acquisition channels.
This role sits at the intersection of creative, growth marketing, and analytics - owning execution across the full lifecycle of performance creative from ideation through production, testing, and optimization. You will partner closely with the Senior Manager, Content Strategy to bring creative strategies to life across paid social, display, and search.
This is a high-impact individual contributor role with clear growth potential into leadership. You'll play a critical role in scaling what works, improving how we test, and helping shape the future of creative performance at PrizePicks.
If you thrive in a sports-obsessed & fast-moving environment, love testing and iterating at scale, and see creative as the biggest lever for growth, this role is for you.
Key Responsibilities:
Creative Strategy & Ideation
  • Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy
  • Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps
  • Brief and scale high-impact concepts primarily across static, dynamic, and playable formats
Testing & Optimization
  • Execute against the creative testing roadmap using a build-measure-learn approach
  • Design and run experiments to identify winning creative variables (messaging, formats, audiences)
  • Use performance data to rapidly iterate and scale top-performing concepts
Creative Production & Operations
  • Lead day-to-day creative development, including briefing, production, feedback, and delivery
    Support and help lead in-person creative shoots, including working with high-profile talent, guiding on-set execution, and ensuring outputs align with performance goals
  • Manage relationships with external creative and media agencies, including scope, timelines, and output quality
  • Increase creative volume and velocity while maintaining high performance standards
  • Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedules
Cross-Functional Collaboration
  • Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams to align on strategy and execution
  • Act as a key point of contact for acquisition creative across internal and external stakeholders
Performance & Reporting
  • Define and track KPIs to measure creative effectiveness (e.g., CPA, CPI, CTR, CVR)
  • Deliver clear, data-driven insights and recommendations to leadership
    Identify new opportunities through industry trends, platform changes, and emerging technologies
Qualifications:
What We're Looking For
  • 5+ years of experience in performance marketing, creative strategy, or growth marketing
  • Proven track record of developing and scaling creative that drives measurable user acquisition growth
  • Deep understanding of paid social and digital advertising platforms, including creative best practices by channel
  • Strong analytical mindset with experience using data to inform creative decisions and optimization
  • Experience executing creative testing frameworks and experimentation at scale
  • Hands-on experience working with creative production (in-house or agency)
  • Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus
  • Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer)
  • Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail
  • Strong communication and stakeholder management skills, including experience presenting to senior leadership
  • Highly organized, proactive, and comfortable operating in a fast-paced environment

Nice to Have:
  • Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps
  • Experience leveraging AI tools to accelerate creative ideation, production, and iteration
Success in This Role Looks Like
  • Increased creative output and testing velocity across channels
  • Measurable CPA improvements in acquisition efficiency driven by creative
  • A scalable, repeatable creative testing framework
  • Consistent pipeline of high-performing concepts that unlock new audiences
  • Strong partnership with senior leadership to effectively execute against creative strategy
Why This Role is Exciting
  • Creative is a primary growth lever at PrizePicks - you'll have real ownership and impact
  • Clear path to grow into a leadership role as you demonstrate impact and ownership
  • Opportunity to operate at scale across multiple high-growth channels
  • Fast iteration environment with strong cross-functional collaboration
  • Ability to shape and influence creative strategy within a rapidly growing business
Where you'll live:
  • This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid

Benefits you'll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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