ZipRecruiter

Log In

1

Creative Strategy Jobs in California (NOW HIRING)

True Classic

Creative Strategist

Calabasas, CA · On-site

This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This ...

True Classic

Creative Strategist

Calabasas, CA · Hybrid

This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This ...

True Classic

Creative Strategist

Los Angeles, CA · Hybrid

This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This ...

HIGHSCALE

Director of Creative Strategy

Los Angeles, CA · On-site

$80K - $100K/yr

We need a Director of Creative Strategy who can engineer the "why" behind every video we shoot. Why This Role Matters Data tells us what happened. You tell us why-and then you tell us what to shoot ...

ForceBrands

Creative Strategist

El Segundo, CA · On-site

Leverage AI tools and automation to improve creative output, testing velocity, and efficiency Qualifications * 3-5+ years of experience in creative strategy within a performance marketing environm ...

eJam

Creative Strategist

Santa Ana, CA

Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram. * Develop high-converting angles, hooks, narratives, and concepts rooted in customer ...

eJam

Creative Strategist

Santa Ana, CA · On-site

Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram. * Develop high-converting angles, hooks, narratives, and concepts rooted in customer ...

eJam

Creative Strategist

Santa Ana, CA · On-site

Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram. * Develop high-converting angles, hooks, narratives, and concepts rooted in customer ...

next page

Showing results 1-20

All JobsCreative Strategy JobsCreative Strategy Jobs in California

Creative Strategy information

See California salary details

$53.3K

$99.6K

$148K

How much do creative strategy jobs pay per year?

As of Jul 26, 2026, the average yearly pay for creative strategy in California is $99,575.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $133,200.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as Creative Directors, Senior Content Strategists, and Executive Producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like Adobe Creative Suite or project management software.

What is the highest paying creative job?

In the creative field, executive roles such as Creative Director or Chief Creative Officer tend to have the highest salaries, often exceeding six figures. These positions require extensive experience, leadership skills, and a strong portfolio, and they typically oversee large teams and strategic brand initiatives.

How much money does a creative strategist make?

A creative strategist's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in major markets can earn higher salaries, often supplemented with bonuses and benefits.

What does a creative strategist do?

A creative strategist develops and guides innovative marketing and branding campaigns by analyzing target audiences, market trends, and brand goals. They collaborate with creative teams to ensure ideas align with strategic objectives and often use tools like data analysis and consumer research to inform their decisions.

What are the key skills and qualifications needed to thrive as a Creative Strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a Creative Strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
What are the most commonly searched types of Creative Strategy jobs in California? The most popular types of Creative Strategy jobs in California are:
What are popular job titles related to Creative Strategy jobs in California? For Creative Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Creative Strategy jobs in California look for? The top searched job categories for Creative Strategy jobs in California are:
What cities in California are hiring for Creative Strategy jobs? Cities in California with the most Creative Strategy job openings:
Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in California as of July 2026, with employment types broken down into 78% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $99,575 per year, or $47.9 per hour.

Creative Strategist

True Classic

Calabasas, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Job description

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.
All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.
Areas of Accountability
Creative Strategy & Performance Insights
  • Own creative reporting and learning recaps across assigned products and verticals
  • Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
  • Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
  • Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Messaging Architecture & Copy Development
  • Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
  • Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
  • Develop messaging systems and playbooks that improve consistency, speed, and creative quality
  • Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
Creative Briefing & Execution Support
  • Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
  • Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
  • Provide clear direction and feedback to creators, editors, and production partners throughout execution
  • Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
Platform Strategy & Operational Excellence
  • Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
  • Maintain awareness of emerging platform trends, creative formats, and audience behaviors
  • Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
  • Ensure messaging and claims remain compliant with approved legal and brand guidelines
Cross Functional Collaboration
  • Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
  • Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
  • Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution
Qualifications
  • Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
  • Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
  • Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
  • Ability to translate performance data into scalable creative concepts and actionable testing frameworks
  • Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes
Preferred Qualifications
  • Familiarity with AIDA, PASDA, and other direct-response copy frameworks
  • Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping
Workplace Arrangement
*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-turn-id-container="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-testid="conversation-turn-8" data-scroll-anchor="false" data-turn="assistant">
This role is hybrid (3x per week in office) based in Calabasas, CA.
Compensation and Benefits
*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-turn-id-container="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-testid="conversation-turn-8" data-scroll-anchor="false" data-turn="assistant">
Compensation
  • Competitive salary + bonus

Time Off
  • Unlimited PTO and sick time
Health & Wellness
  • Company-paid medical, dental, and vision insurance
  • $100/month Health & Wellness stipend
  • Free Employee Assistance Program (EAP)
Work & Growth Support
  • $100/month Personal Workspace/Office stipend
Perks
  • $1,000/year True Classic merchandise allowance
  • 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.
At True Classic, our purpose is simple: empower everyone to look good and feel good.
Founded in 2019, we're a fast-growing apparel brand obsessed with fit, quality, and impact. But we're building more than great products-we're building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.
Everything we do is guided by the True Classic Operating System (TCOS)-the principles that shape how we work, make decisions, and win together:
  • Move the Needle - Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
  • Paint the Picture - We set clear vision and help others see what great looks like.
  • Seek the Truth - We use data, customer insight, and curiosity to guide decisions.
  • Get 1% Better - We continuously improve how we work through strong systems and small wins.
  • Build Leverage - We maximize impact with the right mix of people, tools, automation, and AI.
  • Crush the Challenge - We surface problems early and take ownership to solve them.
  • Go Fast - We take initiative, move with urgency, and bias toward action.
  • Be Creative - We challenge the norm and find better ways to win.
  • Lead with Empathy - We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle-join us and help shape what's next at True Classic!

Apply