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Creative Strategy Jobs in California (NOW HIRING)

Maven Clinic

Creative Strategist

San Francisco, CA · On-site +1

$145K - $170K/yr

Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage ...

Maven Clinic

Creative Strategist

San Francisco, CA · On-site +1

Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage ...

Maven Clinic

Creative Strategist

San Francisco, CA · Remote

Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage ...

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site +1

$60K - $85K/yr

TubeScience.com The Role As a key member of our strategy team, you will harness data, creative insights, and market research to craft compelling performance ads aimed at driving client revenue growth.

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site +1

$60K - $85K/yr

TubeScience.com The Role As a key member of our strategy team, you will harness data, creative insights, and market research to craft compelling performance ads aimed at driving client revenue growth.

Sans

Sr. Creative Strategist

Culver City, CA · On-site

$125K - $142K/yr

Creative Strategy & Concepting * Own creative strategy end to end across our paid channels - including but not limited to Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV * Develop ...

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site

$60K - $85K/yr

TubeScience.com The Role As a key member of our strategy team, you will harness data, creative insights, and market research to craft compelling performance ads aimed at driving client revenue growth.

Sans

Sr. Creative Strategist

Culver City, CA · On-site +1

$125K - $142K/yr

Creative Strategy & Concepting * Own creative strategy end to end across our paid channels - including but not limited to Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV * Develop ...

Sans

Sr. Creative Strategist

Culver City, CA · On-site

$125K - $142K/yr

Creative Strategy & Concepting * Own creative strategy end to end across our paid channels - including but not limited to Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV * Develop ...

HIGHSCALE

Creative Strategist

Los Angeles, CA · On-site

$50K - $60K/yr

Why This Role Matters Content is only as strong as the strategy behind it. As Creative Strategist, you'll be the architect of ideas that stop thumbs, drive engagement, and convert viewers into loyal ...

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Creative Strategy information

See California salary details

$53.3K

$99.6K

$148K

How much do creative strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for creative strategy in California is $99,575.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $133,200.00 per year, depending on experience, location, and employer.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work in creative strategy, but many employers prefer candidates with a bachelor's degree in fields like marketing, advertising, or communications. Skills such as strategic thinking, creativity, and proficiency with tools like data analysis and project management are also important for success in this role.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.

What are the most commonly searched types of Creative Strategy jobs in California?

The most popular types of Creative Strategy jobs in California are:

What are popular job titles related to Creative Strategy jobs in California?

For Creative Strategy jobs in California, the most frequently searched job titles are:

What job categories do people searching Creative Strategy jobs in California look for?

The top searched job categories for Creative Strategy jobs in California are:

What cities in California are hiring for Creative Strategy jobs?

Cities in California with the most Creative Strategy job openings:

Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in California as of August 2026, with employment types broken down into 80% Full Time, 14% Part Time, and 6% Contract. Highlights an 71% In-person, and 29% Remote job distribution, with an average salary of $99,575 per year, or $47.9 per hour.

Creative Strategist

Maven Clinic

San Francisco, CA • On-site, Remote

$145K - $170K/yr

Full-time

Re-posted 28 days ago

Job description

About the Role:

Maven Consumer is building its paid acquisition engine from the ground up, and great performance marketing is only as strong as the creative that fuels it.

The Creative Strategist serves as the connective tissue between data and production: the person who identifies what's converting, understands why, and translates those insights into briefs that move metrics.

This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You'll work closely with the Performance Marketing Manager and partner with Maven's brand team, creators, and external agencies to build a rigorous, always-on creative testing engine. As targeting advantages continue to erode and AI reshapes how creative is produced and distributed, this role becomes increasingly critical-differentiation now comes from strategy and message quality, not asset volume alone.

This is a remote role open to candidates based in the United States, with a strong preference for those in San Francisco.

What You'll Do:
  • Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
  • Translate performance data into creative direction by analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
  • Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
  • Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
  • Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage
  • Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
  • Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that enables speed and scale
  • Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness
  • Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
  • Ensure all creative output meets healthcare advertising guidelines and platform policies

What You'll Bring:

  • 4-6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses
  • A hybrid creative and performance mindset: you understand what makes creative convert-not just what looks good-and can diagnose whether an issue is rooted in hook rate or hold rate
  • Proven track record of writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context
  • Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using them to move faster and expand testing capacity
  • Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions
  • Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale
  • Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

The base salary range for this role is $145,000 - $170,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Apply