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Creative Strategy Manager Jobs in California (NOW HIRING)

True Classic

Creative Strategist

Calabasas, CA · On-site

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

HIGHSCALE

Director of Creative Strategy

Los Angeles, CA · On-site

$80K - $100K/yr

You aren't just managing a team; you are building a creative testing engine . You will bridge the ... You are the "closer" in strategy meetings. You explain why we are running a lo-fi iPhone video ...

True Classic

Creative Strategist

Calabasas, CA

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

True Classic

Creative Strategist

Los Angeles, CA · On-site

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

Replit

Brand & Creative Strategy Lead

Foster City, CA · On-site

$200K - $235K/yr

The function operates as both strategic authority and creative leadership, ensuring a clear, consistent, and high-quality expression of Replit across every touchpoint. To deliver this, the department ...

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site +1

$60K - $85K/yr

... manager/Strategy Lead, you will create performance ads that convert to client revenue growth by ... the creative strategy of the ad • Executing on feedback given by your Strategy Lead • ...

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site +1

$60K - $85K/yr

What You'll Do With training and guidance from your manager/Strategy Lead, you will create ... creative strategy of the ad Executing on feedback given by your Strategy Lead Identifying top ...

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All JobsCreative Strategy Manager JobsCreative Strategy Manager Jobs in California

Creative Strategy Manager information

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$54.8K

$123K

$214.7K

How much do creative strategy manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for creative strategy manager in California is $123,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,800.00 and $155,400.00 per year, depending on experience, location, and employer.

What does a creative strategist do?

A creative strategist develops and guides the overall creative direction for marketing campaigns, branding, and advertising efforts. They analyze market trends, target audiences, and brand goals to create innovative concepts, often collaborating with designers, copywriters, and clients to ensure the messaging aligns with strategic objectives.

How much does a chief creative strategist make?

A chief creative strategist typically earns between $100,000 and $180,000 annually, depending on experience, industry, and company size. Compensation may include bonuses and stock options, especially in larger organizations or agencies.

How much do creative strategies make?

Creative Strategy Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and industry. Senior roles or those in major markets can earn higher salaries, often supplemented with bonuses and benefits. Strong skills in market research, branding, and strategic planning are essential for higher compensation.

What is the difference between Creative Strategy Manager vs Brand Strategist?

AspectCreative Strategy ManagerBrand Strategist
Required CredentialsBachelor's in Marketing, Advertising, or related field; experience in creative planningBachelor's in Marketing, Business, or Communications; focus on brand development
Work EnvironmentCollaborates with creative teams, marketing, and clients on campaignsWorks on brand positioning, market research, and consumer insights
Employer & Industry UsageAdvertising agencies, media companies, marketing firmsConsumer brands, consulting firms, advertising agencies
Search & Comparison IntentUnderstanding roles in creative campaign planningFocusing on brand development and positioning

The Creative Strategy Manager focuses on developing creative concepts and campaign strategies, working closely with creative teams. The Brand Strategist emphasizes brand positioning, market research, and consumer insights to shape brand identity. While both roles require marketing knowledge and collaboration, their core responsibilities differ in scope and focus.

How much does a creative strategist get paid?

A creative strategist's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in major markets may offer higher compensation, and skills in data analysis and branding can influence pay levels.

What does a Creative Strategy Manager do?

A Creative Strategy Manager is responsible for developing and overseeing creative concepts and campaigns that align with a brand's goals and target audience. They collaborate with marketing, design, and content teams to ensure messaging is consistent and impactful across all platforms. Their role often involves market research, brainstorming sessions, and evaluating the effectiveness of creative initiatives to drive brand awareness and business growth.

What are the key skills and qualifications needed to thrive as a Creative Strategy Manager, and why are they important?

To thrive as a Creative Strategy Manager, you need expertise in brand strategy, campaign development, and a background in marketing or communications, often supported by a relevant degree. Familiarity with digital marketing tools, analytics platforms, and creative software like Adobe Creative Suite is typical, and certifications in digital marketing or project management can be advantageous. Strong leadership, collaboration, and communication skills help drive innovative ideas and align diverse teams toward strategic goals. These skills and qualities are essential to successfully blend creativity with business objectives, ensuring effective campaigns that resonate with target audiences.

How does a Creative Strategy Manager typically collaborate with other departments to drive successful campaigns?

A Creative Strategy Manager works closely with teams across marketing, design, product, and sales to ensure campaign concepts align with brand objectives and audience insights. They often facilitate brainstorming sessions, provide strategic briefs, and gather feedback to refine creative ideas. Regular cross-functional meetings and open communication are key to integrating creative strategies seamlessly into broader business goals. This collaborative approach helps ensure that all stakeholders are aligned and that campaigns are both innovative and effective.
What are the most commonly searched types of Creative Strategy jobs in California? The most popular types of Creative Strategy jobs in California are:
What cities in California are hiring for Creative Strategy Manager jobs? Cities in California with the most Creative Strategy Manager job openings:
Creative Strategy Manager jobs near you
Sr. Creative Strategy Manager, Performance Marketing

Sr. Creative Strategy Manager, Performance Marketing

Dr. Squatch

Los Angeles, CA • Hybrid

$110K - $140K/yr

Other

Posted 19 days ago

Job description

About the Role:

The Sr. Creative Strategy Manager, Performance Marketing will be responsible for expanding Dr. Squatch's performance creative team's efforts to new regions, new paid media channels, and new audiences. This role will help develop direct response ad creative for regions like the UK, media channels like AppLovin, and new audiences like Gen-Z.

Candidates must be thoroughly versed in paid creative strategy in a Direct To Consumer environment (either experience working at a DTC brand OR performance marketing agency). This role requires a strong knowledge of performance creative practices and a track record of making winning ads with consistency and urgency. Candidates must also have a strong creative background, as this role requires a great deal of ideation and execution through our creative team.

This role will report to the Director of Performance Creative.

This is a full-time, hybrid role with company benefits based in Marina del Rey, CA.

The anticipated base compensation range for this role will be $110,000 to $140,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

  • Write / generate around 8-12 creative concepts per week - scripted specifically for target regions, platforms, or audiences
  • Own strategic areas by channel or region
  • Mentor and coach team in best performance practices - including junior creatives, editors, and producers
  • Source and adapt trends and conduct research on best practices for areas of expansion
  • Prepare research and present to team leadership or broader marketing team.
  • Work independently to understand what works in the target areas, and proactively develop a plan to discover and optimize performance
  • Take input from multiple stakeholders to set goals and fulfill needs for areas of growth
  • Communicate with creative individuals and collaborate to produce excellent ad creatives.

About You:

  • 4-7 years of experience at a direct to consumer brand or performance agency
  • Excellent direct-response writing skills - can write for personas, inhabit brand voice, or adapt voices of competitors to drive sales for the company.
  • Desire for excellence - hunger to win and make a great creative ad product. Ability to pivot if things are not working. 
  • Energetic, witty, and a good sense of humor - these are in line with our brand.
  • Gets things done without perfect resources, is innovative, and works with a sense of urgency
  • Proactively help others, stays positive
  • A desire to grow beyond your role - and act as an overall leader for the team

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