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Creative Strategy Manager Jobs in California (NOW HIRING)

True Classic

Creative Strategist

Calabasas, CA · On-site

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

True Classic

Creative Strategist

Calabasas, CA

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

HIGHSCALE

Director of Creative Strategy

Los Angeles, CA · On-site

$80K - $100K/yr

You aren't just managing a team; you are building a creative testing engine . You will bridge the ... You are the "closer" in strategy meetings. You explain why we are running a lo-fi iPhone video ...

True Classic

Creative Strategist

Los Angeles, CA

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

Aquent

Creative Strategist

Daly City, CA · On-site +1

$71.25 - $80.95/hr

Drive the end-to-end creative strategy for a dedicated social channel, including developing series ... Experience managing external creative agencies, including briefing, reviewing, and quality-checking ...

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site +1

$60K - $85K/yr

What You'll Do With training and guidance from your manager/Strategy Lead, you will create ... creative strategy of the ad Executing on feedback given by your Strategy Lead Identifying top ...

TubeScience

Associate Creative Strategist

Los Angeles, CA · On-site +1

$60K - $85K/yr

... manager/Strategy Lead, you will create performance ads that convert to client revenue growth by ... the creative strategy of the ad • Executing on feedback given by your Strategy Lead • ...

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All JobsCreative Strategy Manager JobsCreative Strategy Manager Jobs in California

Creative Strategy Manager information

See California salary details

$54.8K

$123K

$214.7K

How much do creative strategy manager jobs pay per year?

As of Jul 3, 2026, the average yearly pay for creative strategy manager in California is $123,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,800.00 and $155,400.00 per year, depending on experience, location, and employer.

How much money does a creative strategist make?

A creative strategist's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in major markets can earn higher salaries, often supplemented with bonuses and benefits.

What is the difference between Creative Strategy Manager vs Brand Strategist?

AspectCreative Strategy ManagerBrand Strategist
Required CredentialsBachelor's in Marketing, Advertising, or related field; experience in creative planningBachelor's in Marketing, Business, or Communications; focus on brand development
Work EnvironmentCollaborates with creative teams, marketing, and clients on campaignsWorks on brand positioning, market research, and consumer insights
Employer & Industry UsageAdvertising agencies, media companies, marketing firmsConsumer brands, consulting firms, advertising agencies
Search & Comparison IntentUnderstanding roles in creative campaign planningFocusing on brand development and positioning

The Creative Strategy Manager focuses on developing creative concepts and campaign strategies, working closely with creative teams. The Brand Strategist emphasizes brand positioning, market research, and consumer insights to shape brand identity. While both roles require marketing knowledge and collaboration, their core responsibilities differ in scope and focus.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Creative Strategy Manager, senior content directors, and media executives often earn $150,000 or more annually. These positions typically require extensive experience, strong strategic skills, and proficiency with data analysis and industry tools like Adobe Creative Suite or media planning software.

What does a creative strategy manager do?

A creative strategy manager develops and oversees innovative marketing and branding strategies to align with company goals. They analyze market trends, collaborate with creative teams, and use tools like data analytics to ensure campaigns are effective and targeted. Strong communication, strategic thinking, and industry knowledge are essential for this role.

What are the key skills and qualifications needed to thrive as a Creative Strategy Manager, and why are they important?

To thrive as a Creative Strategy Manager, you need expertise in brand strategy, campaign development, and a background in marketing or communications, often supported by a relevant degree. Familiarity with digital marketing tools, analytics platforms, and creative software like Adobe Creative Suite is typical, and certifications in digital marketing or project management can be advantageous. Strong leadership, collaboration, and communication skills help drive innovative ideas and align diverse teams toward strategic goals. These skills and qualities are essential to successfully blend creativity with business objectives, ensuring effective campaigns that resonate with target audiences.

How does a Creative Strategy Manager typically collaborate with other departments to drive successful campaigns?

A Creative Strategy Manager works closely with teams across marketing, design, product, and sales to ensure campaign concepts align with brand objectives and audience insights. They often facilitate brainstorming sessions, provide strategic briefs, and gather feedback to refine creative ideas. Regular cross-functional meetings and open communication are key to integrating creative strategies seamlessly into broader business goals. This collaborative approach helps ensure that all stakeholders are aligned and that campaigns are both innovative and effective.

What is the highest paid creative job?

The highest paid creative jobs often include roles such as Creative Director, Art Director, or Chief Creative Officer, with salaries reaching into the high six or seven figures for those in senior executive positions. These roles typically require extensive experience, leadership skills, and a strong portfolio, often within advertising, media, or entertainment industries.
What are the most commonly searched types of Creative Strategy jobs in California? The most popular types of Creative Strategy jobs in California are:
What cities in California are hiring for Creative Strategy Manager jobs? Cities in California with the most Creative Strategy Manager job openings:
Creative Strategy Manager jobs near you

Creative Strategist

True Classic

Calabasas, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Job description

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.
All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.
Areas of Accountability
Creative Strategy & Performance Insights
  • Own creative reporting and learning recaps across assigned products and verticals
  • Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
  • Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
  • Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Messaging Architecture & Copy Development
  • Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
  • Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
  • Develop messaging systems and playbooks that improve consistency, speed, and creative quality
  • Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
Creative Briefing & Execution Support
  • Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
  • Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
  • Provide clear direction and feedback to creators, editors, and production partners throughout execution
  • Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
Platform Strategy & Operational Excellence
  • Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
  • Maintain awareness of emerging platform trends, creative formats, and audience behaviors
  • Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
  • Ensure messaging and claims remain compliant with approved legal and brand guidelines
Cross Functional Collaboration
  • Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
  • Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
  • Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution
Qualifications
  • Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
  • Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
  • Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
  • Ability to translate performance data into scalable creative concepts and actionable testing frameworks
  • Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes
Preferred Qualifications
  • Familiarity with AIDA, PASDA, and other direct-response copy frameworks
  • Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping
Workplace Arrangement
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This role is on-site (5x per week in office) based in Calabasas, CA.
Compensation and Benefits
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Compensation
  • Competitive salary + bonus

Time Off
  • Unlimited PTO and sick time
Health & Wellness
  • Company-paid medical, dental, and vision insurance
  • $100/month Health & Wellness stipend
  • Free Employee Assistance Program (EAP)
Work & Growth Support
  • $100/month Personal Workspace/Office stipend
Perks
  • $1,000/year True Classic merchandise allowance
  • 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.
At True Classic, our purpose is simple: empower everyone to look good and feel good.
Founded in 2019, we're a fast-growing apparel brand obsessed with fit, quality, and impact. But we're building more than great products-we're building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.
Everything we do is guided by the True Classic Operating System (TCOS)-the principles that shape how we work, make decisions, and win together:
  • Move the Needle - Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
  • Paint the Picture - We set clear vision and help others see what great looks like.
  • Seek the Truth - We use data, customer insight, and curiosity to guide decisions.
  • Get 1% Better - We continuously improve how we work through strong systems and small wins.
  • Build Leverage - We maximize impact with the right mix of people, tools, automation, and AI.
  • Crush the Challenge - We surface problems early and take ownership to solve them.
  • Go Fast - We take initiative, move with urgency, and bias toward action.
  • Be Creative - We challenge the norm and find better ways to win.
  • Lead with Empathy - We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle-join us and help shape what's next at True Classic!

Apply