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Creative Strategy Jobs in Florida (NOW HIRING)

Lead Creative Strategist

Miami, FL · On-site +1

$110K/yr

Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs. * Team Leadership: Directly manage and develop ...

Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs. * Team Leadership: Directly manage and develop ...

$95K - $171K/yr

Creative strategy at Target sits as the connective tissue between insight, brand, and business. That means you spend less time selling work and more time shaping it. You have access to research, data ...

Department Athletics, Strategic Communications-OPS Compensation $15.00 Hourly The Creative Video Assistant will assist the North Florida Athletics Communications department with content creation for ...

Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...

Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. Our funnel is VSL to book-a-call, and that's a hard creative problem on ...

General Summary The Director of Creative Services leads the vision, strategy, and execution of all creative and design initiatives across Artis-Naples. Reporting to the Vice President of Marketing ...

Translate institutional and marketing strategies identified by VP of Marketing and Sales and Director of Marketing into compelling creative concepts and visual systems. * Partner closely with the ...

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Creative Strategy information

See Florida salary details

$40.4K

$75.4K

$112.1K

How much do creative strategy jobs pay per year?

As of Jun 11, 2026, the average yearly pay for creative strategy in Florida is $75,399.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,700.00 and $100,900.00 per year, depending on experience, location, and employer.

What jobs make 10000 a month without a degree?

In creative strategy roles, high earnings of $10,000 or more per month are often achieved through freelance consulting, content creation, or digital marketing, which rely on skills, portfolio, and client relationships rather than formal degrees. Success in these fields typically requires strong communication, branding, and industry knowledge, with income varying based on experience and project volume.

What jobs pay 500,000 a year in the US?

In the US, high-paying roles such as executive-level positions like CEOs, CFOs, and other C-suite executives can earn $500,000 or more annually, often including bonuses and stock options. Certain specialized professions like top-tier surgeons, successful entrepreneurs, and highly experienced investment bankers may also reach or exceed this income level, typically requiring extensive experience, advanced skills, and leadership responsibilities.

How much money does a creative strategist make?

A creative strategist's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in major markets may earn higher compensation, often supplemented with bonuses or benefits.

What does a creative strategist do?

A creative strategist develops and guides the overall creative direction for marketing campaigns, branding, and advertising efforts. They analyze target audiences, market trends, and brand goals to create effective strategies, often collaborating with designers, copywriters, and clients. Strong skills in research, communication, and industry tools like Adobe Creative Suite or project management software are essential for this role.

What are the key skills and qualifications needed to thrive as a Creative Strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a Creative Strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
What are the most commonly searched types of Creative Strategy jobs in Florida? The most popular types of Creative Strategy jobs in Florida are:
What are popular job titles related to Creative Strategy jobs in Florida? For Creative Strategy jobs in Florida, the most frequently searched job titles are:

Creative Strategy Manager - Omni

Hard Rock Digital

Hollywood, FL • On-site, Remote

Full-time

PTO

Posted 5 days ago


Job description

What we're building
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team passionate about learning, operating, and creating innovative products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we always act authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps into a brand known worldwide as a leader in gaming, entertainment, and hospitality. We're bringing that legacy into the digital space - ready to join us?
What's the role?
As Creative Strategy Manager supporting Omni Creative, you'll sit at the intersection of data, strategy, and creative execution - providing guidance and recommendations on how the Hard Rock Bet brand comes to life across omni-channel marketing and ensuring creative placements drive results across Casino and Sports.
You'll be a senior individual contributor and the connective tissue between the creative team, agency partners, and Omni and Marketing stakeholders - providing clear strategic direction and brand guidance throughout the process from research and brief development through creative review, approval, and optimization. Your primary mission is to drive creative effectiveness across all omni-channel touchpoints by grounding every decision in insight and business goals, and building the systems that make great work possible at scale.
What You'll Do
  • Own how Hard Rock Bet's brand, promotional strategy, and creative campaigns are translated across omni-channel placements (digital, print, properties, and partners), ensuring every communication execution is intentional, cohesive, and tied to business goals across Casino and Sports.
  • Leverage market research to identify audience insights, competitive trends, and category opportunities that inform omni creative strategy across Casino and Sports.
  • Provide the creative team and agency partners with clear, insight-led direction by synthesizing data and research findings into actionable creative briefs, campaign strategies, and omni-channel marketing plans.
  • Collaborate closely with Omni and Marketing stakeholders on the brief development process, ensuring briefs are insight-led, clearly scoped, and set the creative team and agency partners up for success.
  • Establish and manage a testing and optimization framework for omni-channel creative, partnering with marketing and omni analytics to measure performance, identify learnings, and apply them to future work.
  • Serve as a senior strategic voice and primary point of collaboration between the creative team, internal stakeholders, and agency partners - providing direction and creative guidance, aligning on goals, managing feedback loops, and ensuring projects are on brief.
  • Own the review and approval process for all omni-channel creative work, ensuring every execution meets brand standards, strategic intent, and Omni team best practices before it goes live.
  • Stay ahead of industry trends in digital marketing, iGaming, and sports betting to continuously evolve Hard Rock Bet's creative strategy and maintain a competitive edge.

Our Ideal Candidate
You are more than a strategist - you are a systems thinker who understands that great creative starts long before anyone opens a design file. You are data-fluent, detail-oriented, and energized by turning research into direction. You thrive in fast-paced environments, excel at cross-functional collaboration, and take pride in building the frameworks that make creative teams and agency partners do their best work.
We're looking for:
  • 6+ years of experience in creative strategy, brand strategy, or integrated marketing, with a strong focus on omni-channel campaigns.
  • Proven ability to conduct and synthesize market research and translate findings into compelling creative briefs and marketing plans.
  • Experience building and managing testing and optimization programs for creative across digital, social, and CRM channels.
  • Experienced in managing and directing OOH, digital and print creative - including signage, billboards, and direct mail - with a strong understanding of how brand and promotional messaging translates across large-format and physical touchpoints.
  • A track record of effective cross-functional collaboration - bridging creative teams, marketing stakeholders, and agency partners across complex, fast-moving projects, including providing strategic direction and constructive creative feedback to agency partners.
  • Strong background in managing creative review and approval workflows, with the ability to provide clear, strategic guidance that elevates the work.
  • Proven ability to bridge the analytical and creative - comfortable evaluating ad performance metrics and data insights while possessing a strong eye for design and copy that drives engagement.
  • Proficiency with Adobe Creative Suite - a working knowledge of design fundamentals is essential for credible collaboration with creative teams and agency partners.
  • Experience with project management platforms such as Monday.com or similar tools for managing workflows across cross-functional teams.
  • Comfortable and curious with AI tools, with a willingness to integrate emerging technologies into research, briefing, and optimization workflows.
  • Excellent communication and presentation skills, with the ability to articulate strategic rationale clearly to both creative and business audiences.
  • Experience in brick and mortar and digital marketing within the Casino industry is a significant advantage.

What We Offer
We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to:
  • Flexible vacation allowance.
  • Remote or Hybrid Flexibility: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin headquarters at least twice a year, or a hybrid arrangement.
  • Innovative Environment: Join a team that thrives on pushing boundaries
  • Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
  • Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.

Roster of uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).