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Consumer Behavior Analyst Jobs (NOW HIRING)

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

YOU ARE * Naturally curious and passionate about understanding consumer behavior. * A strong ... An analytical problem-solver who approaches challenges with both rigor and creativity. * A ...

Mattel

Consumer Data Analyst

El Segundo, CA · On-site

$85 - $120/hr

Knowledge of consumer analyses (e.g. new vs returning consumer behavior, consumer cohorts, consumer journeys) * Propose quantitative approaches and conduct analyses * Awareness of modeling, ready to ...

Mattel

Consumer Data Analyst

El Segundo, CA

Knowledge of consumer analyses (e.g. new vs returning consumer behavior, consumer cohorts, consumer journeys) * Propose quantitative approaches and conduct analyses * Awareness of modeling, ready to ...

Circana

Growth Consulting Analyst

Our predictive analytics and Liquid Data ® platform help clients measure market share, uncover consumer behavior, and drive growth-powered by six decades of expertise and an expansive, high-quality ...

Circana

Growth Consulting Analyst

Chicago, IL · On-site

Our predictive analytics and Liquid Data ® platform help clients measure market share, uncover consumer behavior, and drive growth--powered by six decades of expertise and an expansive, high-quality ...

Mattel

Consumer Data Analyst

El Segundo, CA · On-site

Knowledge of consumer analyses (e.g. new vs returning consumer behavior, consumer cohorts, consumer journeys) * Propose quantitative approaches and conduct analyses * Awareness of modeling, ready to ...

Mattel

Consumer Data Analyst

El Segundo, CA

Knowledge of consumer analyses (e.g. new vs returning consumer behavior, consumer cohorts, consumer journeys) * Propose quantitative approaches and conduct analyses * Awareness of modeling, ready to ...

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Consumer Behavior Analyst information

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How much do consumer behavior analyst jobs pay per year?

As of Aug 24, 2026, the average yearly pay for consumer behavior analyst in the United States is $73,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.
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Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, and 22% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $73,532 per year, or $35.4 per hour.

Sr. Consumer Research Analyst

Portland, OR • On-site

Columbia Sportswear Company
Apparel and Accessories Stores • 5 - 10K employees

7.0

Company rating: 7.0 out of 10

Based on 91 frontline employees who took The Breakroom Quiz

18th of 104 rated fashion retailers

People enjoy working here

Good employer

Recommended by students

Learn more about Columbia Sportswear Companyexternal

$123K - $123K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 22 days ago

Job description

ABOUT THE POSITION
The Consumer Insights team delivers consumer and market intelligence that helps guide strategic decision-making across Columbia Sportswear Company's portfolio of brands. Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business strategies. We partner with stakeholders to translate research findings, ensuring consumer perspectives are reflected cross-functionally.
As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to influence business decisions and strategy, ensuring the Consumer perspective is embedded throughout the purchase journey. Leveraging a variety of research methodologies, you'll transform complex data into compelling stories that help our brands better understand and serve outdoor consumers.
HOW YOU'LL MAKE A DIFFERENCE
  • Lead and execute qualitative and quantitative consumer research projects from design through delivery, providing actionable insights and business recommendations.
  • Partner with Marketing, Merchandising, Innovation, Product, and Brand teams to support seasonal go-to-market processes and strategic business initiatives.
  • Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and key business implications.
  • Develop expertise in the outdoor consumer and consumer journey, serving as a trusted source of consumer knowledge across the organization.
  • Present findings and recommendations to stakeholders in a clear, compelling, and influential manner.
  • Utilize research platforms and tools, including Qualtrics, Dscout, First Insight, and related technologies to collect and analyze consumer data.
  • Support strategic planning, quarterly business reviews, product development milestones, and other key business decision points through consumer insights.
  • Drive improvements across the consumer experience by translating research findings into practical, research-informed recommendations.

YOU ARE
  • Naturally curious and passionate about understanding consumer behavior.
  • A strong storyteller who can translate data into meaningful business insights.
  • Collaborative and effective at building partnerships across diverse teams.
  • Highly organized and capable of managing multiple priorities in a fast-paced environment.
  • An analytical problem-solver who approaches challenges with both rigor and creativity.
  • A confident communicator who can influence stakeholders at various levels of the organization.

YOU HAVE
  • Bachelor's degree, relevant certification, or equivalent combination of education and experience.
  • 5-8 years of consumer insights, market research, user research, or related experience.
  • Experience leading qualitative and quantitative research methodologies, including surveys, focus groups, interviews, usability testing, card sorting, and heuristic evaluations.
  • Strong analytical skills with the ability to collect, interpret, synthesize, and communicate consumer data and insights.
  • Experience presenting research findings and recommendations to business partners and project teams.
  • Working knowledge of the outdoor consumer, outdoor industry, consumer psychology, behavioral science, economics, or related disciplines; understanding of physical and digital retail environments is a plus.

#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
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About Columbia Sportswear

Sourced by ZipRecruiter

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

Industry

Apparel and accessories stores

Company size

5,001 - 10,000 Employees

Headquarters location

Portland, OR, US

Year founded

1938

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