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Consumer Behavior Analyst Jobs in Arkansas (NOW HIRING)

Jobtailor

Principal Data Analyst

Bentonville, AR · On-site

$90 - $140/hr

Strong business acumen with curiosity about Members, merchandising, and consumer behavior ... Data Analysis * Statistics * Qualitative Research * Quantitative Research * Research Design

Synchrony

SVP, Consumer Bank Analytics

Bryant, AR · On-site

Lead customer segmentation, behavioral, and engagement analytics to improve acquisition, onboarding ... Own the Consumer Bank analytics and data enablement roadmap, ensuring business priorities are ...

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Consumer Behavior Analyst information

See Arkansas salary details

$31.4K

$60.8K

$97.2K

How much do consumer behavior analyst jobs pay per year?

As of Aug 19, 2026, the average yearly pay for consumer behavior analyst in Arkansas is $60,804.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,700.00 and $65,700.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Arkansas?

The most popular types of Consumer Behavior Analyst jobs in Arkansas are:

What are popular job titles related to Consumer Behavior Analyst jobs in Arkansas?

For Consumer Behavior Analyst jobs in Arkansas, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Arkansas look for?

The top searched job categories for Consumer Behavior Analyst jobs in Arkansas are:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Arkansas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $60,804 per year, or $29.2 per hour.

Principal Data Analyst

Jobtailor

Bentonville, AR • On-site

$90 - $140/hr

Other

Posted 4 days ago

Job description

  • Lead Consumer Research Partner with merchants and product developers to define business questions and research objectives
  • Select the most appropriate qualitative and quantitative methodologies to answer complex business challenges
  • Independently design, program, execute, analyze, and report consumer research studies
  • Ensure research quality through strong research design, questionnaire development, sampling, and statistical rigor
  • Apply Advanced Consumer Research Methodologies
  • Independently analyze and interpret statistical outputs and translate findings into actionable business recommendations
  • Build compelling, executive-ready stories that simplify complex research into strategic recommendations
  • Present findings to merchants, product developers, and senior leadership
  • Leverage AI and emerging technologies to improve research quality, efficiency, and speed-to-insight
  • Champion the voice of the Member across the product development lifecycle
Requirements
  • Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field
  • Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field
  • Option 3: 6 years' experience in data analysis, data science, statistics, or related field
  • Strong business acumen with curiosity about Members, merchandising, and consumer behavior
  • Experience leading end-to-end consumer insights or market research
  • Expertise in qualitative and quantitative research with the ability to apply the right methodology
  • Ability to synthesize data into strategic business recommendations
  • Exceptional communication, executive presentation, and stakeholder management skills
  • Experience influencing without authority and managing multiple priorities
  • Proficiency with AI tools, Excel, PowerPoint, and consumer research platforms
Core Competencies

Demonstrates expertise in consumer research methodologies, data analysis, and statistical interpretation to drive strategic business recommendations. Proficient in leveraging AI tools and consumer research platforms to enhance research quality and efficiency.

Highest-signal resume keywords
  • Consumer Research Methodologies
  • Data Analysis
  • Statistical Interpretation
  • Executive Presentation Skills
  • AI Tools Proficiency
ATS Optimization Keywords Hard Skills
  • Data Analysis
  • Statistics
  • Qualitative Research
  • Quantitative Research
  • Research Design
  • Questionnaire Development
  • Sampling Techniques
  • Statistical Rigor
  • Market Research
  • Consumer Insights
Soft Skills
  • Exceptional Communication
  • Stakeholder Management
  • Influencing Without Authority
  • Curiosity About Members
  • Managing Multiple Priorities
Industry Keywords
  • Business Acumen
  • Consumer Behavior
  • Product Development Lifecycle
  • Strategic Recommendations
Tools & Technologies
  • AI Tools
  • Excel
  • PowerPoint
  • Consumer Research Platforms
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