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Consumer Behavior Analyst Jobs (NOW HIRING)

Panera Bread

Analyst, Consumer Insights

Newton, KS · Hybrid

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera isseekinga highly motivated Analyst, ConsumerInsights ... Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to ...

Capital One Group

$150 - $200/hr

Manager, Project Manager - Consumer Behavior Analytics About the Team Marketing and product innovation are the engines of growth at Capital One. To exceed rising customer expectations for ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and ... Develop frameworks that help predict consumer behavior, identify opportunities, and improve ...

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Consumer Behavior Analyst information

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$38K

$73.5K

$117.5K

How much do consumer behavior analyst jobs pay per year?

As of Sep 8, 2026, the average yearly pay for consumer behavior analyst in the United States is $73,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.
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Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 73% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $73,532 per year, or $35.4 per hour.

Online Faculty: Consumer Behavior

Augusta, GA

GOODWILL INDUSTRIES OF MIDDLE GA
See more jobs at GOODWILL INDUSTRIES OF MIDDLE GAexternal

Full-time

Re-posted 4 days ago

Job description

At Helms College, our faculty play a vital role in supporting student success by delivering practical instruction, mentoring learners, and creating inclusive learning environments that connect education to employment and long-term opportunity.

Responsibilities:

  • Deliver Interactive Distance Learning (IDL) courses.
  • Develop Canvas Course Shell and Materials to support 5.5 week/44 hour online course
  • Facilitate discussions and provide feedback to enhance learning.
  • Use Canvas LMS to track student performance and participation.
  • Offer academic advice and address student concerns.
  • Attend online meetings and contribute to curriculum development.
  • Prepare and execute lessons, lectures, activities, and exercises for online settings in the Canvas LMS.
  • Develop and prepare tests to evaluate student performance. Grade and record individual scores.
  • Grade and return assignments and post grades in a prompt manner.
  • Provide prompt and appropriate professional correspondence to students and colleagues.
  • Maintain accurate records of student attendance and performance. Maintain other records as required.
  • Maintain Regular and Substantive faculty to student interactions in LMS
  • Conduct online office hours.

Bachelor's degreein Marketing,Business, Psychology, Behavioral Science, Retail Management,or a closely related fieldfrom an accredited institution.

Professional experiencein one or more of the following areas:

  • Marketing or retail strategy
  • Customer experience (CX) or consumer insights
  • Sales, merchandising, or promotional planning
  • Market research, customer analytics, or demand analysis
  • Retail or service environments with direct customer engagement responsibility

Demonstrated knowledge of:

  • Consumer decision-making processes
  • Buying behavior and motivation
  • Cultural, social, and psychological influences on purchasing
  • Customer segmentation and targeting
  • Ethical marketing and consumer protection concepts
  • Expertise in Canvas LMS, including course setup, content organization, assessments, analytics, grading, and optimization for student engagement and success.
  • Proficiency in a wide range of instructional technologies for distance learning, including video conferencing, screencasting, and other digital tools that enhance online and hybrid education.

Apply