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Consumer Behavior Analyst Jobs in Madison, WI (NOW HIRING)

Alphabe Insight Inc

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

... campaign analyses. * Collaborate with vendors and partners to execute marketing projects ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...

UW Credit Union

Consumer Lending Specialist II

Madison, WI · On-site

$22.88 - $28.03/hr

They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Madison, WI

Consumer Behavior Analyst information

See Madison, WI salary details

$38.3K

$74.1K

$118.4K

How much do consumer behavior analyst jobs pay per year?

As of Jul 30, 2026, the average yearly pay for consumer behavior analyst in Madison, WI is $74,104.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $80,100.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how individuals make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve customer engagement.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession often requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average in the coming years.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What type of BCBA makes the most money?

Board Certified Behavior Analysts (BCBAs) with advanced certifications, extensive experience, or those working in high-demand settings such as healthcare or private practice tend to earn higher salaries. Specializing in areas like organizational behavior or supervising multiple cases can also increase earning potential.

How to become a consumer behavior analyst?

To become a consumer behavior analyst, typically a bachelor's degree in psychology, marketing, or a related field is required, with many roles preferring or requiring a master's degree. Developing skills in data analysis, research methods, and consumer psychology is essential, often complemented by experience with statistical software like SPSS or R. Certifications such as the Certified Market Research Analyst (CMRA) can enhance job prospects.
What are the most commonly searched types of Consumer Behavior Analyst jobs in Madison, WI? The most popular types of Consumer Behavior Analyst jobs in Madison, WI are:
What are popular job titles related to Consumer Behavior Analyst jobs in Madison, WI? For Consumer Behavior Analyst jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Madison, WI look for? The top searched job categories for Consumer Behavior Analyst jobs in Madison, WI are:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Madison, WI as of July 2026, with employment types broken down into 86% Full Time, 8% Part Time, 1% Temporary, and 5% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $74,104 per year, or $35.6 per hour.

Program Manager, Consumer Business Unit

Springs Window Fashions

Middleton, WI • On-site

Other

Re-posted 7 days ago

Springs Window Fashions rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

Description
Program Manager - Consumer BU
The Best Experience Company:
Our tagline, "The Best Experience Company," reflects who we are at Springs Window Fashions. As North America's premier window covering company, we are committed to delivering the best experience for our associates, consumers and end users, business partners, and communities. We are seeking passionate, self-motivated individuals who recognize that every interaction is an opportunity to create a best experience. If you are excited to build a meaningful career with a team dedicated to excellence, we encourage you to apply.
Consumer Program Management Team:
The Consumer Program Management team partners closely with key retail customers and internal cross-functional teams at Springs to manage customer programs, grow product categories, improve processes through innovative solutions, and deliver exceptional service. The team plays an important role in driving sales growth and creating meaningful impact across the organization. This environment offers a wide range of opportunities to contribute new ideas, solve complex challenges, and gain recognition for strong performance.
Objectives and Outcomes:
The Consumer Program Manager is responsible for coordinating and executing programs, initiatives, and projects that support sales and marketing objectives. This role plays a key part in developing the retail channel by partnering with National Account Managers, Field Sales Leadership, and cross-functional teams to improve profitability and create a best experience for our retail partners, store associates, and ultimately the end consumer.
  • Drive retail channel business with big-box accounts through a variety of programs and initiatives, including:
  • Product introductions and product changes
  • Program updates and product line expansions
  • Display changes and upgrades
  • Product analysis to ensure the right items are featured in displays
  • Set and monitor program timelines to achieve objectives
  • Form and lead cross-functional teams to accomplish goals
  • Drive efficiencies by applying a continuous improvement mindset to identify waste and implement more effective processes
  • Support channel sales growth through competitor product selection and marketing analysis
  • Understand online consumer behavior and stay current on e-commerce trends
  • Manage product content across a variety of customer-specific systems, portals, and websites
  • Facilitate meetings among National Account Managers, merchandising, marketing, and supply chain teams to ensure successful rollouts for retail accounts and field sales teams
  • Lead process improvements that enhance day-to-day operations
  • Understand and apply key business metrics to drive results

Requirements
Qualifications:
  • Bachelor's degree with a minimum of 3 years of relevant work experience
  • Marketing background preferred, with retail experience strongly valued
  • Strong Microsoft Office skills, including Excel (advanced proficiency preferred) and PowerPoint
  • Ability to communicate effectively and professionally, both verbally and in writing
  • Highly motivated, dependable, and results-oriented
  • Strong organizational skills and attention to follow-through
  • Project management experience preferred

How We Work to Deliver a Best Experience: Our Culture
  • Our Core Value:We do the right thing, always
  • Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.

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