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Consumer Behavior Analyst Jobs (NOW HIRING)

INCPG

Consumer Insights Manager

Chicago, IL ยท On-site

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into ... Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify ...

INCPG

Consumer Insights Manager

New York, NY ยท On-site

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into ... Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify ...

INCPG

Consumer Insights Manager

Cincinnati, OH ยท On-site

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into ... Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify ...

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Consumer Behavior Analyst information

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How much do consumer behavior analyst jobs pay per year?

As of Jul 9, 2026, the average yearly pay for consumer behavior analyst in the United States is $73,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how individuals make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve customer engagement.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession often requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average in the coming years.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What type of BCBA makes the most money?

Board Certified Behavior Analysts (BCBAs) with advanced certifications, extensive experience, or those working in high-demand settings such as healthcare or private practice tend to earn higher salaries. Specializing in areas like organizational behavior or supervising multiple cases can also increase earning potential.

How to become a consumer behavior analyst?

To become a consumer behavior analyst, typically a bachelor's degree in psychology, marketing, or a related field is required, with many roles preferring or requiring a master's degree. Developing skills in data analysis, research methods, and consumer psychology is essential, often complemented by experience with statistical software like SPSS or R. Certifications such as the Certified Market Research Analyst (CMRA) can enhance job prospects.
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Consumer Behavior Analyst jobs near you

Consumer Insights Manager

INCPG

Chicago, IL โ€ข On-site

Other

This job post hasย expired today.ย Applications are no longer accepted.

Job description

Consumer Insights Manager

Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies. The ideal candidate will work across multiple categories and collaborate with cross-functional teams-marketing, sales, product, and operations-to ensure our offerings are aligned with evolving consumer behaviors and market trends.

Key Responsibilities

  • Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive strategy.

  • Analyze large datasets (e.g. IRI, Nielsen, Numerator, retail POS, e-commerce metrics) to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization.

  • Translate insight into strategic recommendations and storytelling; present findings to senior leadership, driving alignment and influencing decisions.

  • Partner with marketing, category management, digital, and sales teams to ensure that insights are integrated into campaign planning, product launches, shelf planning, and omni-channel promotional activities.

  • Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them.

  • Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share; provide forecasts and scenario planning when required.

Qualifications & Skills

  • 5+ years of experience in consumer insights, market research, analytics, or a related field-preferably within CPG, retail, or shopper marketing.

  • Proficiency in working with syndicated data sources (e.g., IRI, Nielsen, Numerator) and internal sales/retail/point-of-sale data; strong quantitative skills.

  • Highly skilled in survey design, qualitative research methods, segmentation, and competitive intelligence.

  • Strong business acumen-able to connect insights to commercial outcomes (sales, margin, conversion, distribution, etc.).

  • Excellent communication and presentation skills with the ability to influence cross-functional teams and senior leadership.

  • Creative problem solver with curiosity, ability to think strategically, and experimental mindset.

  • Comfortable working in a fast-paced environment with multiple priorities; strong project management skills.

Preferred

  • Experience in both in-store and digital/shopping experiences.

  • Track record of driving innovation-new product development, assortment resets, shelf planning, or omni-channel promotional programs.

  • Familiarity with forecast modeling, scenario analysis, and financial impact estimation.

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