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Consumer Behavior Analyst Jobs in Houston, TX (NOW HIRING)

Varsity Tutors

Marketing Tutor

Missouri City, TX · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...

Varsity Tutors

Marketing Tutor

Houston, TX · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...

Varsity Tutors

Marketing Tutor

Sugar Land, TX · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...

Varsity Tutors

Marketing Tutor

Pearland, TX · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...

White Energy

Grain Merchandiser

Houston, TX · On-site

Research and monitor industry trends and consumer behavior to anticipate demand and changes in ... Analyze P&L and other divisional month end reports, including estimates and reconciliation.

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Houston, TX

Consumer Behavior Analyst information

See Houston, TX salary details

$32.8K

$63.5K

$101.5K

How much do consumer behavior analyst jobs pay per year?

As of Aug 24, 2026, the average yearly pay for consumer behavior analyst in Houston, TX is $63,519.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,100.00 and $68,700.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are popular job titles related to Consumer Behavior Analyst jobs in Houston, TX?

For Consumer Behavior Analyst jobs in Houston, TX, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Houston, TX look for?

The top searched job categories for Consumer Behavior Analyst jobs in Houston, TX are:

What cities near Houston, TX are hiring for Consumer Behavior Analyst jobs?

Cities near Houston, TX with the most Consumer Behavior Analyst job openings:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Houston, TX as of August 2026, with employment types broken down into 78% Full Time, 15% Part Time, and 7% Temporary. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $63,519 per year, or $30.5 per hour.

Consumer Marketing Leadership

PureWay Compliance, Inc

Katy, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 9 days ago

Job description


AboutPureWay
PureWay Complianceis a national healthcare and environmental compliance companyspecializing in regulated waste collection, logistics,fulfillment, transportation coordination, and compliancesolutions. We support healthcare providers, pharmacies, governmentagencies, and commercial customers through a nationwide network ofwarehouses, transportation partners, and service providers.
More than 117 million Americans use injectable medications at home. Our vision is to make safe sharps disposal as common and understood as recycling batteries or returning unused medications-creating a new national standard for protecting families, healthcare workers, sanitation workers, and the environment.
We're looking for a transformational Consumer Marketing Leadership(CML) to lead this mission.
This is not a traditional marketing role. It is an opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare.
As Consumer Marketing Leadership, you will lead PureWay's national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships. Your mission is to educate millions of Americans about safe sharps disposal while building scalable programs that drive consumer adoption and measurable business growth.
You'll report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy.
This role requires a builder-not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations.
What you will do:
Consumer Growth Strategy
  • Develop and execute a national consumer marketing strategy.
  • Build awareness around safe home sharps disposal.
  • Position PureWay as the trusted national leader in consumer sharps mail-back.
  • Drive measurable consumer acquisition, engagement, utilization, and retention.
Brand & Category Development
  • Create a nationally recognized consumer brand.
  • Develop messaging that changes consumer behavior.
  • Build educational campaigns that simplify safe sharps disposal.
  • Establish PureWay as the category leader for home sharps mail-back.
Digital Marketing & Customer Acquisition
Lead omni-channel consumer marketing efforts including:
  • Paid Search
  • SEO
  • Social Media
  • Email Marketing
  • Content Marketing
  • Video
  • Influencer Partnerships
  • Public Relations
  • Community Outreach

Measure and optimize:
  • Customer Acquisition Cost (CAC)
  • Conversion Rates
  • Engagement
  • Kit Utilization
  • Return Rates
  • Customer Lifetime Value
  • ROI

Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
  • 12+ years of progressive marketing leadership experience.
  • 7+ years leading high-performing marketing teams.
  • Demonstrated success growing consumer-facing businesses.
  • Experience building national marketing strategies.
  • Strong analytical and performance marketing expertise.
  • Experience owning significant marketing budgets.
  • Exceptional executive communication and leadership skills.

    • We're especially interested in candidates with backgrounds in:
    • Consumer Healthcare
    • Digital Health
    • Patient Engagement
    • Healthcare Technology
    • Consumer Health Products
    • Public Health
    • Healthcare Services
    • Direct-to-Consumer Healthcare
    • Subscription Businesses
    • Healthcare Marketplaces

    THIS POSITION IS ON-SITE IN HOUSTON TX
    Benefits
    • 401(k)
    • Dental insurance
    • Flexible spending account
    • Life insurance
    • Vision insurance

    Apply