ZipRecruiter

Log In

1

Consumer Behavior Analyst Jobs in Dallas, TX (NOW HIRING)

State Farm

Marketing Lifecycle Analyst

Richardson, TX · On-site

Responsibilities The Marketing Lifecycle Analytics Analyst is responsible for measuring and analyzing prospect and consumer behavior across the marketing lifecycle to identify opportunities that ...

Michaels Stores

Merchandising Data Analyst

Irving, TX · On-site

... and consumer behavior. Preferred : • Bachelor's Degree or Professional Certificate in Data ... Analytics, Data Mining, Data Science, or a related field. Company : Michaels Stores is an arts and ...

Fossil Group

Marketing Analyst I

Richardson, TX · On-site

They should have experience analyzing cross-channel marketing data-including paid media, social, crm, ecommerce, sales, consumer behavior, and market trends-and be able to communicate findings in a ...

Learfield

Pricing & Inventory Strategist

Dallas, TX · On-site

$120K - $155K/yr

Identify trends, risks, and revenue opportunities through ongoing analysis of ticket sales, consumer behavior, and market conditions. * Translate complex data findings into clear, strategic ...

next page

Showing results 1-20

All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Dallas, TX

Consumer Behavior Analyst information

See Dallas, TX salary details

$37.5K

$72.6K

$116K

How much do consumer behavior analyst jobs pay per year?

As of Aug 18, 2026, the average yearly pay for consumer behavior analyst in Dallas, TX is $72,565.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,100.00 and $78,500.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Dallas, TX?

The most popular types of Consumer Behavior Analyst jobs in Dallas, TX are:

What are popular job titles related to Consumer Behavior Analyst jobs in Dallas, TX?

For Consumer Behavior Analyst jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Dallas, TX look for?

The top searched job categories for Consumer Behavior Analyst jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Consumer Behavior Analyst jobs?

Cities near Dallas, TX with the most Consumer Behavior Analyst job openings:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Dallas, TX as of August 2026, with employment types broken down into 80% Full Time, 14% Part Time, and 6% Temporary. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $72,565 per year, or $34.9 per hour.

Consumer Research Analyst

Avocados from Mexico

Irving, TX • On-site

Full-time

Posted 21 days ago

Job description

Job Description Summary

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption.

We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations.

The ideal candidate is positive, resilient, highly curious, and detail-obsessed—someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.

Responsibilities:

Consumer Research Execution

· Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting

· Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction

· Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation

Insights Development

· Analyze research results to identify meaningful patterns, trends, and actionable insights

· Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies

· Connect consumer insights to broader business questions and opportunities

· Assist in maintaining and improving internal reporting systems (PowerBI)

Consumer Research:

· Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)

· Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations

Data Analysis & Reporting:

· Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks

· Develop clear, visually compelling reports and dashboards to communicate findings

· Present category performance and insights to retail and foodservice customers

Cross-Functional Collaboration:

· Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development

· Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights

· Collaborate with external research vendors as needed

Communication & Influence:

· Prepare clear, visually compelling reports and presentations

· Present findings and recommendations to internal stakeholders with confidence and clarity

· Tailor communication style to different audiences to ensure insights are understood and actionable.

Administrative:

· Manage project budget and timelines

· Ability to travel up to 10%

Education/Experience Requirements:

· Three plus years of direct experience in managing consumer research

· Demonstrated experience in survey development, project management and report delivery

· Experience with POS and panel data is a plus.

· Minimum bachelor’s degree in marketing, economics, statistics, social sciences. Master degree is a plus.