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Consumer Behavior Analyst Jobs in Virginia (NOW HIRING)

Team Velocity

Digital Marketing Analyst

Herndon, VA · On-site +1

$48K/yr

As a Digital Analyst , you must possess superior communication skills and have keen insight into ... consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

Team Velocity

Digital Marketing Analyst

Herndon, VA · Remote

$48K/yr

As a Digital Analyst , you must possess superior communication skills and have keen insight into ... consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

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Consumer Behavior Analyst information

See Virginia salary details

$37.7K

$72.9K

$116.5K

How much do consumer behavior analyst jobs pay per year?

As of Jul 29, 2026, the average yearly pay for consumer behavior analyst in Virginia is $72,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,400.00 and $78,800.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how individuals make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve customer engagement.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession often requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average in the coming years.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What type of BCBA makes the most money?

Board Certified Behavior Analysts (BCBAs) with advanced certifications, extensive experience, or those working in high-demand settings such as healthcare or private practice tend to earn higher salaries. Specializing in areas like organizational behavior or supervising multiple cases can also increase earning potential.

How to become a consumer behavior analyst?

To become a consumer behavior analyst, typically a bachelor's degree in psychology, marketing, or a related field is required, with many roles preferring or requiring a master's degree. Developing skills in data analysis, research methods, and consumer psychology is essential, often complemented by experience with statistical software like SPSS or R. Certifications such as the Certified Market Research Analyst (CMRA) can enhance job prospects.
What are popular job titles related to Consumer Behavior Analyst jobs in Virginia? For Consumer Behavior Analyst jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Virginia look for? The top searched job categories for Consumer Behavior Analyst jobs in Virginia are:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Virginia as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $72,901 per year, or $35 per hour.
Digital Marketing Analyst

Digital Marketing Analyst

Team Velocity

Herndon, VA • On-site, Remote

$48K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Job description

Step into the fast-paced world of digital innovation where strategy meets execution. As a Digital Marketing Analyst, you won't just support campaigns, you will help drive performance, strengthen client partnerships, and bring data-driven marketing strategies to life for a dynamic portfolio of automotive clients.
As a Digital Analyst, you must possess superior communication skills and have keen insight into client service relationships and processes. You will work closely with our Team Leads to understand existing and prospective clients' needs to optimize their digital strategy. You will develop and maintain an understanding of the automotive industry, products/services, strategic communication, and planning. You are highly organized, task- and detail-oriented, motivated, articulate, flexible, and capable of working under pressure.
This is a full-time, remote, salaried position. Candidates must reside in the continental U.S., no time zone preference, all welcome to apply.
Responsibilities
  • Work closely with Team Lead to provide a transparent and seamless experience for clients throughout all aspects of the Client Experience
  • Audit digital accounts for anomalies including, ensure best practices are being leveraged in digital accounts, compare performance to benchmarks, perform basic optimizations to ensure customer success
  • Run analyses to highlight performance improvements
  • Support monthly recurring work across all accounts, including mid-month pacing and performance checks, Facebook adjustments and video campaign adjustments
  • Maintain constant communication with internal teams on account status and current work-in-progress deliverables
  • Answer client questions and resolve issues in a timely manner

Additional Responsibilities
  • Know clients' markets, goals, and how to track progress on a daily, weekly, and monthly basis
  • Develop and maintain a working knowledge of the automotive industry, company culture, products/services, and strategic communication planning

Requirements
  • BS or BA, preferred
  • 1-2 years' professional experience, in Customer Service-related field, preferred
  • Automotive Agency, Automotive In-House Marketing and/or Customer Service experience, a plus
  • Google Ads and Facebook Ads experience, preferred
  • Proficient in Google Sheets, Slides and Docs
  • Extremely organized, task, and detailed-oriented
  • Willingness to learn
  • Must be a critical thinker
  • Exceptional communication skills, demonstrated ability to write, listen and articulate in a clear, concise, and professional manner
  • Demonstrated ability to proactively take ownership of projects
  • Ability to establish priorities and objectives
  • Must be flexible in a fast-paced, ever-changing environment
  • Must maintain focus and constructive behavior under pressure
  • Desire to help us improve our processes and our customer experience
  • Fantastic references!

Compensation
This entry-level position offers competitive compensation, commensurate with experience, starting at $48,000 annually. Participation in company benefit offerings include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.
NEXT STEPS
If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls, please.
ABOUT TEAM VELOCITY
Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity's proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.
Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.
Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.

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