ZipRecruiter

Log In

1

Consumer Behavior Analyst Jobs in Virginia (NOW HIRING)

Stand Together

Consumer Insights Director

Arlington, VA · On-site

... Behavioral research, Conjoint and segmentation analyses * Personally lead select high-priority or ... Consumer and audience research * Market segmentation and persona development * Brand equity and ...

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

... Behavioral research, Conjoint and segmentation analyses * Personally lead select high-priority or ... Consumer and audience research * Market segmentation and persona development * Brand equity and ...

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

... Behavioral research, Conjoint and segmentation analyses * Personally lead select high-priority or ... Consumer and audience research * Market segmentation and persona development * Brand equity and ...

Modea

Data Analyst I

Roanoke, VA · On-site +1

Help identify content optimization opportunities based on search intent data and healthcare consumer behavior trends. Analytics Implementation and Support * Assist in setting up, configuring, and ...

Team Velocity

Digital Marketing Analyst

Herndon, VA · On-site +1

$48K/yr

As an entry-level Digital Marketing Analyst, you will assist in the planning, execution, and ... consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

Team Velocity

Digital Marketing Analyst

Herndon, VA · Remote

$48K/yr

As an entry-level Digital Marketing Analyst, you will assist in the planning, execution, and ... consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

next page

Showing results 1-20

All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Virginia

Consumer Behavior Analyst information

See Virginia salary details

$37.7K

$72.9K

$116.5K

How much do consumer behavior analyst jobs pay per year?

As of Jul 13, 2026, the average yearly pay for consumer behavior analyst in Virginia is $72,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,400.00 and $78,800.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how individuals make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve customer engagement.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession often requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average in the coming years.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What type of BCBA makes the most money?

Board Certified Behavior Analysts (BCBAs) with advanced certifications, extensive experience, or those working in high-demand settings such as healthcare or private practice tend to earn higher salaries. Specializing in areas like organizational behavior or supervising multiple cases can also increase earning potential.

How to become a consumer behavior analyst?

To become a consumer behavior analyst, typically a bachelor's degree in psychology, marketing, or a related field is required, with many roles preferring or requiring a master's degree. Developing skills in data analysis, research methods, and consumer psychology is essential, often complemented by experience with statistical software like SPSS or R. Certifications such as the Certified Market Research Analyst (CMRA) can enhance job prospects.
What are popular job titles related to Consumer Behavior Analyst jobs in Virginia? For Consumer Behavior Analyst jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Virginia look for? The top searched job categories for Consumer Behavior Analyst jobs in Virginia are:
Consumer Behavior Analyst jobs near you
Consumer Insights Director

Consumer Insights Director

Stand Together

Arlington, VA • On-site

Full-time

Medical, Dental, Retirement

Re-posted 22 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand strategy, messaging effectiveness, and actionable research. This role will set the vision for the team, establish best-in-class research capabilities, and ensure insights meaningfully shape organizational strategy, communications, and audience engagement efforts.
The Director will lead a team responsible for consumer research, audience segmentation, persona development, brand equity measurement, and messaging and content testing. While this leader will oversee the overall research portfolio and manage a team of 4-6 researchers and strategists, they will also personally lead high-impact research initiatives and serve as a senior strategic advisor across the organization.
The ideal candidate combines deep technical expertise in consumer insights with strong leadership, strategic thinking, and the ability to operationalize insights into scalable products, frameworks, and decision-making tools.
How You Will Contribute
Lead the Consumer Insights Function
  • Define and drive the vision, strategy, and roadmap for the Consumer Insights team.
  • Build and lead a high-performing team of 4-6 insights professionals, fostering strong analytical rigor, strategic thinking, and execution excellence.
  • Establish research standards, methodologies, frameworks, and processes that ensure consistent, high-quality insights delivery across the organization.
  • Ensure research products, outputs, and recommendations meet organizational expectations for relevance, rigor, clarity, and strategic value.
  • Prioritize research investments and align team efforts with organizational priorities and strategic objectives.

Consumer & Audience Research
  • Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions, behaviors, barriers, and unmet needs.
  • Oversee qualitative and quantitative research programs using methodologies such as: Surveys, Focus groups, In-depth interviews, Ethnographies, Online communities, Behavioral research, Conjoint and segmentation analyses
  • Personally lead select high-priority or highly strategic research initiatives.
  • Continuously identify emerging trends, shifts in audience sentiment, and opportunities for deeper understanding.

Segmentation & Persona Development
  • Lead the development and refinement of audience segmentation strategies that inform organizational targeting, engagement, and communication approaches.
  • Translate complex research findings into actionable personas, audience frameworks, and journey maps.
  • Ensure segmentation and persona work is practical, scalable, and actively adopted by cross-functional teams.
  • Brand Equity & Perception Research
  • Oversee brand equity tracking and perception research to measure awareness, trust, favorability, differentiation, and relevance.
  • Provide strategic recommendations to strengthen audience connection and improve brand positioning.
  • Help organizational leaders understand how audiences perceive Stand Together and related initiatives.

Messaging & Content Research
  • Lead messaging, narrative, and content testing efforts to evaluate audience resonance and communication effectiveness.
  • Assess how audiences respond to messaging frameworks, tone, framing, storytelling, and creative concepts across channels and formats.
  • Partner closely with communications, marketing, digital, and creative teams to optimize messaging and audience engagement strategies.
  • Translate findings into actionable guidance for campaign development, content creation, and strategic communications.

Insight Activation & Strategic Influence
  • Ensure research insights are translated into clear, compelling, and actionable recommendations for leaders and stakeholders.
  • Build systems, tools, and reporting mechanisms that democratize audience understanding across the organization.
  • Influence strategic decisions through evidence-based insights and strong executive communication.
  • Serve as a trusted thought partner to senior leaders on audience strategy, consumer behavior, and communication effectiveness.

Team Leadership & Collaboration
  • Coach and develop team members to strengthen research capabilities, strategic thinking, and leadership skills.
  • Foster a collaborative, curious, and high-accountability team culture.
  • Manage external research vendors and agency partners as needed.
  • Collaborate cross-functionally to ensure insights are integrated into planning, strategy, and execution across teams.

What You Will Bring
  • 10+ years of experience in consumer insights, market research, audience strategy, brand strategy, or related fields.
  • Significant experience leading and developing high-performing research or insights teams.
  • Deep expertise in:
    • Consumer and audience research
    • Market segmentation and persona development
    • Brand equity and perception research
    • Messaging, narrative, and content testing
    • Insight synthesis and strategic storytelling
  • Demonstrated success translating research findings into actionable strategies and organizational decisions.
  • Strong experience with both qualitative and quantitative research methodologies.
  • Experience influencing senior executives and leading cross-functional initiatives.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Standout Candidates Will Bring
  • Familiarity with behavioral science, cultural insights, and values-based communication strategies.
  • Experience building or scaling insights capabilities, functions, or research operations.
  • Experience with research and analytics platforms such as Qualtrics, SPSS, Tableau, or similar tools.

What We Offer
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Apply