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Consumer Behavior Analyst Jobs in Virginia (NOW HIRING)

Sevita

Program Management Program Supervisor

Martinsville, VA · On-site

  • Medical

  • Life

  • Retirement

  • PTO

Program Management - Program Supervisor Are you a Behavior Analyst with experience working with ... Coordinate daily operations of worksites to ensure that consumer safety and programming needs are ...

Jobtailor

Senior Business Analyst

Mclean, VA · On-site

$90 - $130/hr

Support step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior * Develop hypotheses, test and analyze, lead implementation ...

Team Velocity

Senior Business Intelligence Engineer

Herndon, VA · Remote

$140K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Develop executive, operational, and customer-facing analytics products. * Leverage Snowflake and ... We leverage our proprietary Apollo ® technology platform to predict consumer behavior, personalize ...

Team Velocity

Senior Business Intelligence Engineer

Herndon, VA · On-site +1

$140K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Develop executive, operational, and customer-facing analytics products. * Leverage Snowflake and ... We leverage our proprietary Apollo ® technology platform to predict consumer behavior, personalize ...

Team Velocity

Traffic Intelligence Specialist

Herndon, VA · Remote

$90K - $110K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral ... We leverage our proprietary Apollo ® technology platform to predict consumer behavior, personalize ...

Team Velocity

Traffic Intelligence Specialist

Herndon, VA · On-site +1

$90K - $110K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral ... We leverage our proprietary Apollo ® technology platform to predict consumer behavior, personalize ...

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Showing results 21-40

All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Virginia

Consumer Behavior Analyst information

See Virginia salary details

$37.7K

$72.9K

$116.5K

How much do consumer behavior analyst jobs pay per year?

As of Aug 18, 2026, the average yearly pay for consumer behavior analyst in Virginia is $72,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,400.00 and $78,800.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are popular job titles related to Consumer Behavior Analyst jobs in Virginia?

For Consumer Behavior Analyst jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Virginia look for?

The top searched job categories for Consumer Behavior Analyst jobs in Virginia are:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Virginia as of August 2026, with employment types broken down into 72% Full Time, 22% Part Time, and 6% Temporary. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $72,901 per year, or $35 per hour.

Digital Marketing Specialist, Reputation Management

University of Virginia

Charlottesville, VA • On-site

$65K - $93K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

208th of 618 rated colleges and universities

Job description

The Digital Marketing Specialist [Reputation Management] supports the execution of UVA Health's enterprise reputation management strategy by enhancing the health system's digital presence and strengthening patient engagement across online platforms. This role is responsible for monitoring, analyzing, and responding to digital feedback while supporting initiatives that improve patient reviews, online ratings, provider visibility, and location accuracy.
Working collaboratively with marketing, communications, clinical teams, and operational stakeholders, the Digital Marketing Specialist helps manage reputation platforms, optimize provider and location listings, and identify trends and opportunities related to patient sentiment and consumer experience. This position supports local search optimization efforts, digital directory management, and ongoing reputation improvement initiatives across platforms such as Google Business Profiles, Press Ganey, Healthgrades, and other healthcare review sites.
The ideal candidate is a detail-oriented digital marketing professional with strong communication skills, an understanding of online reputation management, and the ability to analyze digital feedback to identify opportunities for improvement. This individual is comfortable managing multiple priorities, collaborating across teams, and staying current on evolving digital platforms, healthcare consumer behaviors, and best practices that support a positive and trusted UVA Health online presence.
Key Responsibilities
Reputation Management Strategy & Execution
  • Support the implementation and ongoing management of UVA Health's systemwide reputation management program.

  • Assist in developing and executing strategies to increase patient review volume and improve online ratings across providers, locations, and service lines.

  • Monitor online reviews and feedback across major platforms, including Google, Press Ganey, Healthgrades, and other healthcare review sites.

  • Identify trends, risks, and opportunities related to patient sentiment and online reputation.

  • Help to m aintain and optimize provider and location listings across Google Business Profiles and other digital directories.

  • Assist with listing verification, audits, and ongoing directory maintenance efforts.

  • Support local search optimization initiatives that improve visibility in search engines and map-based platforms.

  • Stay informed on emerging trends, platform updates, and best practices related to healthcare reputation management, local search, and consumer behavior.

MINIMUM REQUIREMENTS
Education: Bachelor's degree required.
Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
Licensure: None.
Preferred Qualifications
  • Experience in healthcare marketing, healthcare operations, patient experience, or healthcare reputation management.

  • Experience with reputation management platforms such as Press Ganey.

  • Knowledge of Google Business Profiles, local SEO, online directories, and listings management.

  • Experience working with patient satisfaction, consumer feedback, or customer experience programs.

  • Familiarity with healthcare provider directories, physician data management, or digital patient acquisition strategies.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $65,208.00 - $93,161.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.
Benefits
  • Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
  • Paid Time Off, Long-term and Short-term Disability, Retirement Savings
  • Health Saving Plans, and Flexible Spending Accounts
  • Certification and education support
  • Generous Paid Time Off

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .

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About University of Virginia

Sourced by ZipRecruiter

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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