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Consumer Behavior Analyst Jobs in Utah (NOW HIRING)

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and ... Develop frameworks that help predict consumer behavior, identify opportunities, and improve ...

Trov

Consumer Insights Analyst

Lehi, UT · On-site

$60 - $80/hr

Develop frameworks that help predict consumer behavior, identify opportunities, and improve ... Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

Develop frameworks that help predict consumer behavior, identify opportunities, and improve ... Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a ...

Socket.dev

Consumer Insights Analyst

Lehi, UT · On-site

$60 - $80/hr

Develop frameworks that help predict consumer behavior, identify opportunities, and improve ... Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

Develop frameworks that help predict consumer behavior, identify opportunities, and improve ... Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a ...

Synchrony

SVP, Consumer Bank Analytics

Draper, UT · On-site

Lead customer segmentation, behavioral, and engagement analytics to improve acquisition, onboarding ... Own the Consumer Bank analytics and data enablement roadmap, ensuring business priorities are ...

AMD Lasers

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

Analytical approach to all decision making. * 'Strong understanding of branding principles, consumer behavior, and go-to-market strategy. * Experience with data management to identify target ...

CAO Group, Inc.

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

Analytical approach to all decision making. * 'Strong understanding of branding principles, consumer behavior, and go-to-market strategy. * Experience with data management to identify target ...

AMD Lasers

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

QualificationsMBA with a focus on Marketing, Strategic Marketing, Data Analytics, or similarAnalytical approach to all decision making.'Strong understanding of branding principles, consumer behavior ...

Angel Studios

Director, Content Licensing

Provo, UT · On-site

... behavior, projected member engagement, historical performance, and financial analysis. * Deal ... models, consumer behavior, audience trends, and emerging opportunities to inform acquisition ...

Angel Studios

Director, Content Licensing

Provo, UT · On-site

$160K - $178K/yr

... behavior, projected member engagement, historical performance, and financial analysis. * Deal ... models, consumer behavior, audience trends, and emerging opportunities to inform acquisition ...

Angel

Director, Content Licensing

Provo, UT · On-site

... behavior, projected member engagement, historical performance, and financial analysis. * Deal ... models, consumer behavior, audience trends, and emerging opportunities to inform acquisition ...

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Consumer Behavior Analyst information

See Utah salary details

$34.6K

$66.9K

$107K

How much do consumer behavior analyst jobs pay per year?

As of Sep 9, 2026, the average yearly pay for consumer behavior analyst in Utah is $66,941.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $72,400.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Utah?

The most popular types of Consumer Behavior Analyst jobs in Utah are:

What are popular job titles related to Consumer Behavior Analyst jobs in Utah?

For Consumer Behavior Analyst jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Utah look for?

The top searched job categories for Consumer Behavior Analyst jobs in Utah are:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Utah as of September 2026, with employment types broken down into 1% As Needed, 72% Full Time, 24% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $66,941 per year, or $32.2 per hour.

Consumer Insights Analyst

Lehi, UT • On-site

Trove Brands
Retail • 51 - 200 employees
Learn more about Trove Brandsexternal

Full-time

Posted 21 days ago

Trove Brands rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

We believe our competitive advantage comes from understanding consumers more deeply than anyone else so that we can offer products and experiences that surprise and delight. The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources-from consumers, markets, academic research, and commercial performance-to develop explanations and models that improve how the organization understands the world. This role is not about simply delivering research, but instead about building and refining the company's understanding of consumers, brands, and markets so that every strategic decision is grounded in a foundational understanding of how people think, choose, engage, and behave.

Key Responsibilities:

  • Design and execute qualitative and quantitative research to deepen understanding of consumers, brands, and markets
  • Build foundational understanding of consumer motivations, decision-making, brand meaning, category dynamics, and market evolution.
  • Continuously gather and connect evidence across consumer insights, business performance, competitors, culture, and emerging markets.
  • Synthesize information into clear explanations, identifying patterns, opportunities, and where new evidence challenges or strengthens existing thinking.
  • Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making.
  • Partner cross-functionally to frame critical questions, reduce uncertainty, and bring the consumer perspective into innovation, positioning, commercialization, and strategy.
  • Build and share organizational knowledge so insights compound over time and continuously improve how the business learns and makes decisions.

Required Qualifications:

  • Bachelor's degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field.
  • Approximately 2-4 years of experience solving analytical or strategic problems, including through professional experience, consulting, internships, or academic work.
  • Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
  • Strong narrative and communication skills with the ability to elucidate ideas and explain complex concepts clearly and compellingly.
  • Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a willingness to quickly learn new tools.
  • Familiarity with a variety of quantitative and qualitative research methodologies, including ethnographies, individual and group interviews, .
  • An eagerness to learn, intellectual curiosity, and the ability to thrive in an ambiguous, fast-moving environment.

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