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Consumer Behavior Analyst Jobs in Utah (NOW HIRING)

Purple

eCommerce Business Analyst (Hybrid)

Lehi, UT · On-site

$97K - $115K/yr

You have excellent analytical skills with the ability to extract, analyze, and explain promotional performance, business trends, and consumer behavior. You know how to balance business needs ...

Purple

eCommerce Business Analyst (Hybrid)

Lehi, UT

$97K - $115K/yr

You have excellent analytical skills with the ability to extract, analyze, and explain promotional performance, business trends, and consumer behavior. You know how to balance business needs ...

NRG

Consumer Insights Specialist

Lehi, UT · On-site

The Role: We're hiring a strategic and highly analytical Consumer Insights Specialist to lead the ... based on behavior, eligibility, and lifecycle stage. · Design & Oversee Research Methodology ...

NRG

Consumer Insights Specialist

Lehi, UT

The Role: We're hiring a strategic and highly analytical Consumer Insights Specialist to lead the ... Monitor Consumer & Channel Trends - Stay ahead of shifts in customer behavior, channel ...

NRG

Consumer Insights Specialist

Lehi, UT · On-site

The Role: We're hiring a strategic and highly analytical Consumer Insights Specialist to lead the ... behavior, eligibility, and lifecycle stage. • Design & Oversee Research Methodology - Identify ...

Trove Brands

Consumer Insights Director

Lehi, UT · On-site

Champion a deep, organization-wide understanding of consumer needs, behaviors, and cultural trends ... Partner with analytics teams to integrate data science, social listening, and other emerging tools ...

Basic Research

Head of Product Innovations

South Jordan, UT · On-site

$221K - $231K/yr

Lead consumer discovery through research, behavioral insights, product reviews, and category analysis * Translate consumer problems into clear product hypotheses and positioning strategies * Partner ...

Basic Research

Head of Product Innovations

South Jordan, UT

$221K - $231K/yr

Lead consumer discovery through research, behavioral insights, product reviews, and category analysis * Translate consumer problems into clear product hypotheses and positioning strategies * Partner ...

Trove Brands

Consumer Insights Director

Lehi, UT · On-site

Champion a deep, organization-wide understanding of consumer needs, behaviors, and cultural trends ... Partner with analytics teams to integrate data science, social listening, and other emerging tools ...

Trove Brands

Consumer Insights Director

Lehi, UT

Champion a deep, organization-wide understanding of consumer needs, behaviors, and cultural trends ... Partner with analytics teams to integrate data science, social listening, and other emerging tools ...

Cariloha

Brand Manager

Sandy, UT

Analyze consumer behavior, brand health metrics, and campaign performance. * Monitor: * Sales trends * Customer feedback * Reviews * Market research * Competitive activity * Translate data into ...

Cariloha

Brand Manager

Sandy, UT · On-site

Analyze consumer behavior, brand health metrics, and campaign performance. * Monitor: * Sales trends * Customer feedback * Reviews * Market research * Competitive activity * Translate data into ...

AMD Lasers

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

Analytical approach to all decision making. * 'Strong understanding of branding principles, consumer behavior, and go-to-market strategy. * Experience with data management to identify target ...

AMD Lasers

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

Analytical approach to all decision making. * 'Strong understanding of branding principles, consumer behavior, and go-to-market strategy. * Experience with data management to identify target ...

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Showing results 1-20

All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Utah

Consumer Behavior Analyst information

See Utah salary details

$34.6K

$66.9K

$107K

How much do consumer behavior analyst jobs pay per year?

As of Jun 15, 2026, the average yearly pay for consumer behavior analyst in Utah is $66,941.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $72,400.00 per year, depending on experience, location, and employer.

What degree do you need to be a BCBA?

To become a Board Certified Behavior Analyst (BCBA), you need a master's degree in behavior analysis, psychology, education, or a related field from an accredited institution. Additionally, you must complete supervised fieldwork and pass the BCBA certification exam. A strong understanding of behavior analysis principles and skills in data collection are essential for the role.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using statistical tools and consumer psychology principles to inform marketing strategies. Their work helps companies better understand customer needs and improve product development and advertising efforts.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average over the next decade.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

Is ABA in high demand?

Behavior analysts, including those specializing in Applied Behavior Analysis (ABA), are in high demand due to increased awareness of autism spectrum disorder and behavioral health. The field offers growth opportunities in healthcare, education, and therapy settings, often requiring certification such as BCBA or BCaBA. Job prospects are strong with a growing need for behavioral intervention services.
What are the most commonly searched types of Consumer Behavior Analyst jobs in Utah? The most popular types of Consumer Behavior Analyst jobs in Utah are:
What are popular job titles related to Consumer Behavior Analyst jobs in Utah? For Consumer Behavior Analyst jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Utah look for? The top searched job categories for Consumer Behavior Analyst jobs in Utah are:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Utah as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $66,941 per year, or $32.2 per hour.

Business Analyst

Centennial Management Group at the Maverik Center

West Valley City, UT • On-site

$65K - $75K/yr

Full-time

Posted 10 days ago

Job description

Immediate Supervisor: Controller

Supervision Exercised: None

Salary based on qualifications and experience, position starts July 1, 2026.

Job Summary: The Business Analyst is a data-driven, detail-oriented individual who translates complex data into actionable insights that drive revenue growth, optimize ticket pricing, enhance marketing performance, and generate new leads for premium seating, events, and sponsorship opportunities. This role is instrumental in supporting the organization’s efforts to better understand consumer behavior, market trends, and sales performance across all revenue channels.

Areas of Responsibilities:
  • Collect, analyze, and interpret data from ticketing systems, CRM tools, and marketing platforms to identify trends in consumer demographics, ticket sales, and event performance.
  • Develop pricing models and recommendations to maximize revenue for concerts, sports, and special events.
  • Partner with marketing and sales teams to segment audiences, refine target markets, and evaluate campaign effectiveness.
  • Create dashboards and regular reports summarizing KPIs, leadgeneration performance, and sales conversion rates.
  • Support sponsorship and premium sales teams by identifying potential corporate clients, industry sectors, and geographic markets.
  • Conduct competitive pricing and market analysis to inform strategic decisions and promotional strategies.
  • Assist finance team with budget forecasting for events.
  • Present findings and insights clearly to stakeholders at all levels, from executives to onsite operations teams.
  • Collaborate crossfunctionally with marketing, ticketing, operations, and finance to align data insights with organizational goals.
    • Qualifications:
  • Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
  • 24 years of experience in business analysis, revenue management, or data analytics (sports, entertainment, or venue management preferred).
  • Proven experience with data visualization tools (e.g., Tableau, Power BI, or Looker).
  • Proficiency in Excel and data analysis (SQL or Python experience a plus).
  • Strong analytical, critical thinking, and communication skills with the ability to tell a story through data.
  • Comfortable working in a fastpaced environment with multiple concurrent projects.
    • Preferred Qualifications:
  • Familiarity with ticketing platforms (e.g. Ticketmaster, SeatGeek, or similar).
  • Understanding of sports and event industry metrics, such as attendance, yield, and percapita spend.
  • Experience using CRM tools like Salesforce or HubSpot.
  • Ability to forecast revenue scenarios and model the impact of pricing or marketing

    • changes. Knowledge, Skills, and Abilities: Proficiency with Microsoft Office products, including Word, Excel, and PowerPoint, and Google Workspace. Ability to prioritize workload for timely completion of important tasks. Ability to create professional business correspondence and presentations that tell a story.

    Reasonable accommodations will be considered for those with disabilities.

    Working Conditions:

    General office setting. Primarily sedentary, working at a desk. Frequent computer, phone, and office equipment use. Work environment may be noisy or distracting during events. Standard working hours are Monday-Friday, 8:00 AM – 5:00 PM, with occasional after hours, weekend, or holidays, as needed.

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