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Consumer Behavior Analyst Salary

$25,500 - $34,499
13% of jobs
$34,500 - $43,499
8% of jobs
$45,500 is the 25th percentile. Salaries below this are outliers.
$43,500 - $52,499
37% of jobs
The average salary is $60,981 a year
$52,500 - $61,499
11% of jobs
$61,500 - $70,499
7% of jobs
$71,500 is the 75th percentile. Salaries above this are outliers.
$70,500 - $79,499
8% of jobs
$79,500 - $88,499
5% of jobs
$88,500 - $97,499
2% of jobs
$100,000 is the 90th percentile. Salaries above this are outliers.
$97,500 - $106,499
2% of jobs
$106,500 - $115,499
1% of jobs
$115,500 - $124,500
1% of jobs

National Average

$25,500 $60,981 /year $124,500
$29 /hour
$2,125 - $2,875
13% of jobs
$2,875 - $3,625
8% of jobs
$3,791 is the 25th percentile. Salaries below this are outliers.
$3,625 - $4,375
37% of jobs
The average salary is $5,081 a month
$4,375 - $5,125
11% of jobs
$5,125 - $5,875
7% of jobs
$5,958 is the 75th percentile. Salaries above this are outliers.
$5,875 - $6,625
8% of jobs
$6,625 - $7,375
5% of jobs
$7,375 - $8,125
2% of jobs
$8,333 is the 90th percentile. Salaries above this are outliers.
$8,125 - $8,875
2% of jobs
$8,875 - $9,625
1% of jobs
$9,625 - $10,375
1% of jobs

National Average

$2,125 $5,081 /month $10,375
$29 /hour
$490 - $663
13% of jobs
$663 - $837
8% of jobs
$875 is the 25th percentile. Wages below this are outliers.
$837 - $1,010
37% of jobs
The average wage is $1,172 a week
$1,010 - $1,183
11% of jobs
$1,183 - $1,356
7% of jobs
$1,375 is the 75th percentile. Wages above this are outliers.
$1,356 - $1,529
8% of jobs
$1,529 - $1,702
5% of jobs
$1,702 - $1,875
2% of jobs
$1,923 is the 90th percentile. Wages above this are outliers.
$1,875 - $2,048
2% of jobs
$2,048 - $2,221
1% of jobs
$2,221 - $2,394
1% of jobs

National Average

$490 $1,172 /week $2,394
$29 /hour
$12.26 - $16.59
13% of jobs
$16.59 - $20.91
8% of jobs
$21.88 is the 25th percentile. Wages below this are outliers.
$20.91 - $25.24
37% of jobs
The average wage is $29.32 an hour
$25.24 - $29.57
11% of jobs
$29.57 - $33.89
7% of jobs
$34.38 is the 75th percentile. Wages above this are outliers.
$33.89 - $38.22
8% of jobs
$38.22 - $42.55
5% of jobs
$42.55 - $46.87
2% of jobs
$48.08 is the 90th percentile. Wages above this are outliers.
$46.88 - $51.20
2% of jobs
$51.20 - $55.53
1% of jobs
$55.53 - $59.86
1% of jobs

National Average

$12.26 $29 /hour $59.86
  Annual Salary Monthly Pay Weekly Pay Hourly Wage
Top Earners $100,000 $8,333 $1,923 $48
75th Percentile $71,500 $5,958 $1,375 $34
Average $60,981 $5,081 $1,172 $29
25th Percentile $45,500 $3,791 $875 $22
Consumer Behavior Analyst Salary Comparison by Location
Nationwide
United States
$60,981
$5,081
$1,172
$29
Ashburn, VA
Virginia
$61,817
$5,151
$1,189
$30

As of Jan 13, 2021, the average annual pay for a Consumer Behavior Analyst in the United States is $60,981 a year.

Just in case you need a simple salary calculator, that works out to be approximately $29.32 an hour. This is the equivalent of $1,173/week or $5,082/month.

While ZipRecruiter is seeing annual salaries as high as $124,500 and as low as $25,500, the majority of Consumer Behavior Analyst salaries currently range between $45,500 (25th percentile) to $71,500 (75th percentile) with top earners (90th percentile) making $100,000 annually across the United States. The average pay range for a Consumer Behavior Analyst varies greatly (by as much as $26,000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Based on recent job postings on ZipRecruiter, the Consumer Behavior Analyst job market in both Ashburn, VA and the surrounding area is very active. A Consumer Behavior Analyst in your area makes on average $61,817 per year, or $836 (1%) more than the national average annual salary of $60,981. Virginia ranks number 6 out of 50 states nationwide for Consumer Behavior Analyst salaries.

To estimate the most accurate annual salary range for Consumer Behavior Analyst jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

Find your next high paying job as a Consumer Behavior Analyst on ZipRecruiter today.

Top 10 Highest Paying Cities for Consumer Behavior Analyst Jobs

We’ve identified 10 cities where the typical salary for a Consumer Behavior Analyst job is above the national average. Topping the list is San Francisco, CA, with Fremont, CA and San Jose, CA close behind in the second and third positions. San Jose, CA beats the national average by $10,183 (16.7%), and San Francisco, CA furthers that trend with another $15,092 (24.7%) above the $60,981 average.

Importantly, San Francisco, CA has a moderately active Consumer Behavior Analyst job market with only a few companies currently hiring for this type of role.

With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Consumer Behavior Analyst appears to be exceedingly fruitful.

Finally, another factor to consider is the average salary for these top ten cities varies very little at 10% between San Francisco, CA and Norwalk, CT, reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Consumer Behavior Analyst role.

CityAnnual SalaryMonthly PayWeekly PayHourly Wage
San Francisco, CA$76,073$6,339$1,463$36.57
Fremont, CA$72,979$6,082$1,403$35.09
San Jose, CA$71,164$5,930$1,369$34.21
Oakland, CA$70,378$5,865$1,353$33.84
Tanaina, AK$70,157$5,846$1,349$33.73
Wasilla, AK$70,157$5,846$1,349$33.73
Sunnyvale, CA$69,023$5,752$1,327$33.18
Hayward, CA$68,904$5,742$1,325$33.13
Jackson, WY$68,615$5,718$1,320$32.99
Norwalk, CT$68,498$5,708$1,317$32.93

Top 5 Best Paying Related Consumer Behavior Analyst Jobs in the U.S.

We found at least five jobs related to the Consumer Behavior Analyst job category that pay more per year than a typical Consumer Behavior Analyst salary. Top examples of these roles include: Vice President Consumer Insights, Vice President Consumer Insights, and VP Consumer Marketing.

Importantly, all of these jobs are paid between $38,199 (62.6%) and $72,611 (119.1%) more than the average Consumer Behavior Analyst salary of $60,981. If you’re qualified, getting hired for one of these related Consumer Behavior Analyst jobs may help you make more money than that of the average Consumer Behavior Analyst position.

Job TitleAnnual SalaryMonthly PayWeekly PayHourly Wage
Vice President Consumer Insights$133,592$11,133$2,569$64.23
VP Consumer Insights$133,592$11,133$2,569$64.23
VP Consumer Marketing$133,360$11,113$2,565$64.12
Consumer Insights Director$106,275$8,856$2,044$51.09
Insights$99,180$8,265$1,907$47.68
About Our Data
ZipRecruiter salary estimates, histograms, trends and comparisons are derived from both employer job postings and third party data sources.
Data used to develop this report includes ADP data. ADP is an exclusive provider of employee payroll data for ZipRecruiter.
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