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Consumer Behavior Analyst Jobs in Colorado (NOW HIRING)

Finish Line, Inc.

Manager, Brand Marketing

Boulder, CO · On-site

... consumer behavior, market trends, and competitive activity to identify opportunities for growth and optimization. Develop campaign recaps and performance analyses that evaluate impact against key ...

Jdgroupnam

Manager, Brand Marketing

Boulder, CO

... consumer behavior, market trends, and competitive activity to identify opportunities for growth and optimization. Develop campaign recaps and performance analyses that evaluate impact against key ...

EchoStar

VP, Partnerships

Littleton, CO · On-site

$200K - $300K/yr

Monitor market trends, competitive dynamics, and consumer behavior to continuously refine ... Analytical and strategic mindset with a track record of turning market insight into scalable ...

Wonderland Toys

Be Seen First

Marketing and Retail Sales Representative

Denver, CO · On-site

$22 - $25/hr

Analyzing Market Trends: Monitoring consumer behavior, competitor activities, and sales data to identify opportunities for product launches, promotions, or store enhancements * Executing In-Store ...

Wonderland Toys

Be Seen First

Marketing and Retail Sales Representative

Denver, CO · On-site

$22 - $25/hr

Analyzing Market Trends: Monitoring consumer behavior, competitor activities, and sales data to identify opportunities for product launches, promotions, or store enhancements * Executing In-Store ...

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Consumer Behavior Analyst information

See Colorado salary details

$40K

$77.3K

$123.6K

How much do consumer behavior analyst jobs pay per year?

As of Jul 26, 2026, the average yearly pay for consumer behavior analyst in Colorado is $77,320.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,300.00 and $83,600.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how individuals make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve customer engagement.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession often requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average in the coming years.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What type of BCBA makes the most money?

Board Certified Behavior Analysts (BCBAs) with advanced certifications, extensive experience, or those working in high-demand settings such as healthcare or private practice tend to earn higher salaries. Specializing in areas like organizational behavior or supervising multiple cases can also increase earning potential.

How to become a consumer behavior analyst?

To become a consumer behavior analyst, typically a bachelor's degree in psychology, marketing, or a related field is required, with many roles preferring or requiring a master's degree. Developing skills in data analysis, research methods, and consumer psychology is essential, often complemented by experience with statistical software like SPSS or R. Certifications such as the Certified Market Research Analyst (CMRA) can enhance job prospects.
What are the most commonly searched types of Consumer Behavior Analyst jobs in Colorado? The most popular types of Consumer Behavior Analyst jobs in Colorado are:
What are popular job titles related to Consumer Behavior Analyst jobs in Colorado? For Consumer Behavior Analyst jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Analyst jobs in Colorado look for? The top searched job categories for Consumer Behavior Analyst jobs in Colorado are:
Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Colorado as of July 2026, with employment types broken down into 68% Full Time, 8% Part Time, and 24% Contract. Highlights an 61% Physical, 5% Hybrid, and 34% Remote job distribution, with an average salary of $77,320 per year, or $37.2 per hour.
Director, Consumer & Brand Insights

Director, Consumer & Brand Insights

Crocs

Broomfield, CO

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Crocs rating

6.9

Company rating: 6.9 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

21st of 104 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.

This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.

The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

What You'll Do

Shape Enterprise Strategy

Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.

Lead Consumer-Centric Decision Making

Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.

Define the Insights Agenda

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.

Drive Business Impact

Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.

Partner with Executive Leadership

Serve as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.

Build Organizational Capability

Elevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.

Anticipate Future Opportunities

Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.

Lead Research Excellence

Oversee research partners, methodologies, and insights platforms to ensure best-in-class practices, data integrity, and effective use of modern and AI-enabled research capabilities.

Drive Innovation

Continuously evolve how consumer insights are generated, synthesized, and activated to improve business decision-making and create competitive advantage.

Develop Talent & Capability

Build and develop insights capability across the organization while coaching and mentoring team members and cross-functional partners to increase consumer-centric thinking.

What You'll Bring to the Table
  • 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
  • Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
  • Demonstrated success influencing senior executives and shaping enterprise-level business decisions
  • Experience developing and leading insights strategies that drive measurable business impact
  • Experience leading agencies, external research partners, and cross-functional teams

Leadership Capabilities

  • Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
  • Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
  • Ability to balance long-term strategic thinking with practical business application
  • Strong executive communication and storytelling skills
  • Demonstrated ability to operate effectively in ambiguity and lead through change

Technical Expertise

  • Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
  • Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
  • Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
  • Ability to synthesize multiple data sources into clear business recommendations

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director, Consumer & Brand Insights 

Salary or Pay Range: $165,000 - $175,000 

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration.  The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate 

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