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Consumer Behavior Analyst Jobs (NOW HIRING)

Tatcha

Manager, Consumer Insights

San Francisco, CA

$100K - $115K/yr

... Analytics * Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior * Support the development of KPI frameworks and ...

Inizio Partners

Marketing Analyst

Chicago, IL

$110K - $130K/yr

The ideal candidate will bring a strong technical skillset in SQL, Python, and statistical analysis, alongside deep knowledge of marketing analytics frameworks and consumer behavior analysis. You ...

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Consumer Behavior Analyst information

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$73.5K

$117.5K

How much do consumer behavior analyst jobs pay per year?

As of Jul 9, 2026, the average yearly pay for consumer behavior analyst in the United States is $73,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how individuals make purchasing decisions and interact with products or brands. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve customer engagement.

What is a Consumer Behavior Analyst job?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a Consumer Behavior Analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

Are behavior analysts in high demand?

Behavior analysts are in high demand across healthcare, education, and social services due to increasing awareness of behavioral interventions and autism spectrum disorder treatments. The profession often requires certification such as the Board Certified Behavior Analyst (BCBA), and job growth is expected to be faster than average in the coming years.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Analyst position, and why are they important?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What type of BCBA makes the most money?

Board Certified Behavior Analysts (BCBAs) with advanced certifications, extensive experience, or those working in high-demand settings such as healthcare or private practice tend to earn higher salaries. Specializing in areas like organizational behavior or supervising multiple cases can also increase earning potential.

How to become a consumer behavior analyst?

To become a consumer behavior analyst, typically a bachelor's degree in psychology, marketing, or a related field is required, with many roles preferring or requiring a master's degree. Developing skills in data analysis, research methods, and consumer psychology is essential, often complemented by experience with statistical software like SPSS or R. Certifications such as the Certified Market Research Analyst (CMRA) can enhance job prospects.
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Consumer Behavior Analyst jobs near you
Manager, Consumer Insights

Manager, Consumer Insights

Tatcha

San Francisco, CA

$100K - $115K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Job description

Job Summary

In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships. 

You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth. 

Key Responsibilities

Consumer & Market Research 

  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities  
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations  
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities  
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs  
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative  

Insights & Business Strategy 

  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding 
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making  
  • Identify the "so what" behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders 
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams 
  • Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement 

Measurement & Analytics 

  • Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior 
  • Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
  • Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs  
  • Help connect consumer insights to measurable business and marketing outcomes 

Qualifications

  • 6+ years of experience of with consumer insights. Experience in beauty or luxury a plus - passion for beauty a must 
  • Experience conducting custom research studies including concept, claims, and message testing  
  • Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater 
  • Familiarity with brand health tracking, purchase panel data, and syndicated research tools 
  • Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership 
  • Strong project management skills with experience managing external research vendors and agency partners 
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details

The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1

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