... Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends ... The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with ...
... Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends ... The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with ...
... Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends ... The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with ...
... Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends ... The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with ...
... Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends ... The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with ...
... Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends ... The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with ...
Support channel sales growth through competitor product selection and marketing analysis * Understand online consumer behavior and stay current on e-commerce trends * Manage product content across a ...
Support channel sales growth through competitor product selection and marketing analysis * Understand online consumer behavior and stay current on e-commerce trends * Manage product content across a ...
Support channel sales growth through competitor product selection and marketing analysis * Understand online consumer behavior and stay current on e-commerce trends * Manage product content across a ...
Support channel sales growth through competitor product selection and marketing analysis * Understand online consumer behavior and stay current on e-commerce trends * Manage product content across a ...
Support channel sales growth through competitor product selection and marketing analysis * Understand online consumer behavior and stay current on e-commerce trends * Manage product content across a ...
Support channel sales growth through competitor product selection and marketing analysis * Understand online consumer behavior and stay current on e-commerce trends * Manage product content across a ...
Stay on the pulse of industry trends through analysis of competitive and aspirational retail, social and cultural movements, consumer behavior, and trend intelligence resources * Own deep research ...
Stay on the pulse of industry trends through analysis of competitive and aspirational retail, social and cultural movements, consumer behavior, and trend intelligence resources * Own deep research ...
Marketing Coordinator
Madison, WI · On-site
$62K - $66K/yr
... campaign analyses. * Collaborate with vendors and partners to execute marketing projects ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...
Marketing Coordinator
Madison, WI · On-site
$62K - $66K/yr
... campaign analyses. * Collaborate with vendors and partners to execute marketing projects ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...
Marketing Coordinator
$62K - $66K/yr
... campaign analyses. * Collaborate with vendors and partners to execute marketing projects ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...
Marketing Coordinator
$62K - $66K/yr
... campaign analyses. * Collaborate with vendors and partners to execute marketing projects ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...
Consumer Lending Specialist II
Madison, WI · On-site
$22.88/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Consumer Lending Specialist II
Madison, WI · On-site
$22.88/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Consumer Lending Specialist II
Madison, WI · On-site
$22.88 - $28.03/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Consumer Lending Specialist II
Madison, WI · On-site
$22.88 - $28.03/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Bilingual Consumer Lending Specialist II
Madison, WI · On-site
$22.88 - $28.03/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Bilingual Consumer Lending Specialist II
Madison, WI · On-site
$22.88 - $28.03/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Bilingual Consumer Lending Specialist II
Madison, WI · On-site
$22.88/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Bilingual Consumer Lending Specialist II
Madison, WI · On-site
$22.88/hr
They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...
Research industry trends, consumer behavior, and best practices while identifying opportunities to ... The ideal candidate is analytical, organized, and collaborative, with strong project management and ...
Research industry trends, consumer behavior, and best practices while identifying opportunities to ... The ideal candidate is analytical, organized, and collaborative, with strong project management and ...
Connect pricing, consumer behavior, and business strategy * Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and ...
Connect pricing, consumer behavior, and business strategy * Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and ...
Director of RGM
Sheboygan Falls, WI · On-site
Connect pricing, consumer behavior, and business strategy * Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and ...
Director of RGM
Sheboygan Falls, WI · On-site
Connect pricing, consumer behavior, and business strategy * Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and ...
WI · On-site
$120 - $150/hr
Leverage data to understand product adoption, measure performance, understand customer behavior ... advanced analytical skills with focus on cost‑benefit analysis and revenue optimization.
WI · On-site
$120 - $150/hr
Leverage data to understand product adoption, measure performance, understand customer behavior ... advanced analytical skills with focus on cost‑benefit analysis and revenue optimization.
Marketing Tutor
Milwaukee, WI · Remote
$18 - $40/hr
Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...
Marketing Tutor
Milwaukee, WI · Remote
$18 - $40/hr
Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...
Consumer Behavior Analyst information
See Wisconsin salary details
$38.4K - $45.6K
3% of jobs
$45.6K - $52.9K
8% of jobs
$52.9K - $60.2K
5% of jobs
$64K is the 25th percentile. Wages below this are outliers.
$60.2K - $67.5K
16% of jobs
The median wage is $71.4K / yr.
$67.5K - $74.8K
33% of jobs
$78.6K is the 75th percentile. Wages above this are outliers.
$74.8K - $82.1K
19% of jobs
$82.1K - $89.4K
9% of jobs
$89.4K - $96.7K
3% of jobs
$96.7K - $104K
1% of jobs
$104K - $111.3K
1% of jobs
$111.3K - $118.6K
1% of jobs
$38.4K
$74.2K
$118.6K
How much do consumer behavior analyst jobs pay per year?
What does a consumer behavior analyst do?
What is a consumer behavior analyst?
A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.
What are the typical day-to-day responsibilities of a consumer behavior analyst?
Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.
What are the key skills and qualifications needed to thrive as a consumer behavior analyst?
To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

Consumer Behavior & Marketplace Studies Lecturer
Madison, WI • On-site
Part-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 9 days ago
University Of Wisconsin-Madison rating
8.3
Based on 56 frontline employees who took The Breakroom Quiz
122nd of 616 rated colleges and universities
Job description
Job Category:
Academic Staff
Employment Type:
Terminal (Fixed Term)
Job Profile:
Lecturer
Job Summary:
The Department of Consumer Science is hiring lecturer positions for the Fall 2026 semester in the Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends marketing, entrepreneurship, merchandising, and product development to enhance consumers' day-to-day lives.
The lecturer will teach one or more sections of CNSR SCI 201: Consumer Insights or related courses. The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with an emphasis on descriptive and inferential statistics with consumer research applications.
The open sections of CNSR SCI 201 will be taught in an in-person format as follows:
- Section 1: Tuesdays and Thursdays, 9:30 AM-10:45 AM
- Section 2: Tuesdays and Thursdays, 11:00 AM-12:15 PM
This position is part-time between 33.3% - 50%. The FTE is based on the number of classes taught. This is a terminal position from August 17, 2026 - December 30, 2026. This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding.
Key Job Responsibilities:
- Serves as an initial point of contact for students as it relates to specific course or series content and expectations
- Develops instructional design and curriculum relevant to a course of instruction
- Facilitates classroom, online and/or laboratory instruction for one or more courses, including assessment of student performance
Department: Consumer Science Department
Compensation: Expected full-time salary of $53,025 for a 9-month basis. Prorated based on amount of time worked. Final salary will be determined at time of hire.
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Please review the summary of benefits for more information.
Required Qualifications:
- Ability to work effectively within a diverse community
- Demonstrated commitment to creating an inclusive work environment
- Industry experience and knowledge of the subject matter
- Basic computer skill proficiency (knowledge of learning management systems e.g. Canvas, Blackboard, etc)
- At least two years of successful teaching experience at the college level
Education: Master's degree in a related field at least one level above the level of instruction, or otherwise approved as qualified by the Dean.
How to Apply:
Please click on the "Apply Now" button to start the application process.
To apply for this position you will need to upload a cover letter and resume that relate to this position. Your cover letter should address your qualifications as they pertain to the minimum number of years and type of relevant work experience listed above.
Important: The application has only one attachment field. Upload your cover letter and resume in that field, either as a single combined file or as multiple files in the same upload area. All listed application materials must be submitted for your application to be considered.
In addition, you may be asked to provide the names and contact information of three references willing to be contacted for reference checks at a later date.
University sponsorship is not available for this position, including transfers of sponsorship and TN visas. The selected applicant will be responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment. This position is an ongoing position that will require continuous work eligibility. If you are selected for this position, you must provide proof of work authorization and eligibility to work.
Contact Information:
Michelle Pankratz, mehamilton4@wisc.edu, 608-890-0011
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.
To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.
Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
What University Of Wisconsin-Madison employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About University of Wisconsin
Sourced by ZipRecruiter
The University of Wisconsin, based in Madison, WI, US, functions in the educational industry and is a renowned and respected institution for higher education. Its official website is wisc.edu. Established in 1848, this public research university is recognized globally for its innovative approach to education, research, creativity, and public service. It embodies a strong commitment to academic freedom and academic excellence. As a major contributor to the Wisconsin Idea, it aims to accomplish its mission of generating well-rounded individuals who will contribute substantially to society, the local community, and the global economy.
Industry
Colleges, universities, and professional schools
Company size
10,000+ Employees
Headquarters location
Madison, WI, US
Year founded
2005