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Consumer Behavior Analyst Jobs in Wisconsin (NOW HIRING)

UW Credit Union

Consumer Lending Specialist II

Madison, WI · On-site

$22.88 - $28.03/hr

They oversee the timely and thorough analyses of loan requests and evaluate the components and ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...

Ascension

Consumer Experience Manager

Glendale, WI · On-site

Market-wide expert on actions and behaviors needed to build trust and resolve service gaps with ... Performance Analysis: Regularly review key performance indicators to evaluate the effectiveness of ...

Amcor plc

Senior Marketing Manager

Oshkosh, WI · On-site

Consumer and market trend analysis * Identifying connections between consumer behavior and packaging needs * Collaborating across Amcor businesses to develop compelling "One Amcor" value propositions ...

Amcor

Senior Marketing Manager

Oshkosh, WI

Consumer and market trend analysis * Identifying connections between consumer behavior and packaging needs * Collaborating across Amcor businesses to develop compelling "One Amcor" value propositions ...

Ascension

Consumer Experience Manager

Glendale, WI · On-site

$87K/yr

Market-wide expert on actions and behaviors needed to build trust and resolve service gaps with ... Performance Analysis: Regularly review key performance indicators to evaluate the effectiveness of ...

Johnsonville

Director of RGM

Sheboygan Falls, WI · On-site

Connect pricing, consumer behavior, and business strategy * Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and ...

Johnsonville

Director of RGM

Sheboygan Falls, WI · On-site

Connect pricing, consumer behavior, and business strategy * Analytics: Expertise in syndicated data, elasticity models, financial analysis, and Excel, and experience with PowerBI and AI and ...

Socket.dev

WI · On-site

$20.66/hr

Description Consumer Business Unit - AI Analyst Internship - Summer 2027 The Best Experience ... Our Seven Cultural Behaviors * Empowerment - We trust our people. * Ownership - We take 100 ...

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Wisconsin

Consumer Behavior Analyst information

See Wisconsin salary details

$38.4K

$74.2K

$118.6K

How much do consumer behavior analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for consumer behavior analyst in Wisconsin is $74,220.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $80,200.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Wisconsin?

The most popular types of Consumer Behavior Analyst jobs in Wisconsin are:

What are popular job titles related to Consumer Behavior Analyst jobs in Wisconsin?

For Consumer Behavior Analyst jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Wisconsin look for?

The top searched job categories for Consumer Behavior Analyst jobs in Wisconsin are:

What cities in Wisconsin are hiring for Consumer Behavior Analyst jobs?

Cities in Wisconsin with the most Consumer Behavior Analyst job openings:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $74,220 per year, or $35.7 per hour.

Consumer Lending Specialist II

UW Credit Union

Madison, WI • On-site

$22.88 - $28.03/hr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 17 days ago

Job description

Overview
The Consumer Lending Specialist II is a skilled communicator, has proficient knowledge of consumer lending, and is responsible for sales, underwriting, and education of members and/or new lenders. They oversee the timely and thorough analyses of loan requests and evaluate the components and potential risk factors to appropriate decision applications. This position provides the full range of loan products and services to our members with emphasis on expanding and enriching member relationships by utilizing the department's service philosophy. The LSII consistently educates members on credit, identifies members' best financial loan solutions, diagnoses additional cross-sell opportunities, and refers members for non-lending products.
***This position is eligible for a $2,000 sign-on bonus***
Responsibilities
Responsible for Achieving Balanced Scorecard (Sales) Results
  • Consistently use needs based consultative-style interactions to identify loan products that will financially benefit the member.
  • Offer a personalized suite of protection products appropriate for each member that will enhance and protect their loans and credit.
  • Be responsible for individual goals including loan volumes and booking efficiency.
  • Actively ask open-ended questions to identify opportunities for lending and deposit products and services.
  • Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to obtain referrals that contribute to departmental and organization goals.

Underwriting and Queue Management
  • Have regulatory knowledge and follow regulations and compliance requirements.
  • Evaluate risk for the individual member and the organization in all applications, both within and beyond guidelines.
  • Underwrite loans based on loan authority and make decision recommendations on applications outside of authority.
  • Use lending and underwriting experience with the underlying story and compensating factors, to recognize possible solutions to assist the member while exercising appropriate risk tolerance for the Credit Union.
  • Effectively determine exceptions to guidelines and employ consistently in applicable situations.
  • Exercise sound judgment in determining compensating factors, base decisions on these factors, and notate appropriately in applications.
  • Exhibit awareness and react appropriately to loan volumes, service levels and assist on other channels while maintaining department service standards.
  • Can calculate verification of income from paystubs and have some knowledge of self-employment tax returns. Understand basic trustee powers language in Certifications of Trust.
  • Consistently monitor the queue awaiting final approval and own queue to ensure timely decisions and application booking.
  • Ensure approval and delinquency ratios are within the range established by management for the economy or other compensating factors.

Meeting Member Service and Quality Assurance Expectations
  • Drive superior member service by effectively analyzing situations, asking discovery questions and making recommendations to enhance the member's financial position.
  • Consistently educate members about their loan details and additional protection products.
  • Maintain a high degree of knowledge in all credit union programs, ensuring quality service and accuracy is delivered to members and fellow employees.
  • Demonstrate positive problem-solving skills to effectively resolve member concerns and issues in almost all situations. Set an example for other lenders to de-escalate most frustrated or angry member calls.
  • Consistently document member interactions, appropriate decision comments and exceptions in loan software to ensure loan applications are accurate and complete in accordance with the department's service philosophy.
  • Minimize fraud risk by using all available tools and resources to verify member identity and document all steps taken. Assist less experienced lenders with questionable applications and lend expertise to make fraud determination.
  • Complete application follow up and closings in a timely fashion based on members' preferred delivery channel and timing.

Championing Engagement in the Lending Center
  • Take ownership for change. Exhibit most "Leader of Self" Change Readiness competencies.
  • Analyze and recommend changes to guidelines, systems, or processes to enhance productivity and improve service.
  • Share knowledge with other Lending Specialists on products, systems, guidelines, or practices as needed.
  • Effectively contribute to the success of the team by exhibiting most of the skills and traits included in the Effective Communication "Leader of Self" Competencies. Act as part of a cohesive team and demonstrate willingness to employ conflict resolution skills with peers and others within the organization when needed as outlined in the department service philosophy.
  • Assist other team members with loan queues during unexpected or extended absences.
  • Assume responsibility for self development through training, collaboration, and teamwork.
  • Assist in mentoring or project work if requested. Actively participate in meetings and
    departmental activities, taking a leadership role when appropriate.

Qualifications
Education & Experience
  • Associate's Degree in business or related field is required.
  • Bachelor's Degree in business or related field is preferred.
  • 2-3 years of experience in Consumer Lending or financial adjacent experience is required.
  • Required to obtain and maintain a Limited Credit Lines License (WI Credit Test #29).
  • Required to be, or become, federally registered and maintain an active federal registration with the National Mortgage Licensing System (NMLS) and Registry.
  • Required to complete annual training and compliance in accordance with all UW Credit Union Fair Lending Policies and Guidelines including, but not limited to, the Equal Credit Opportunity Act, the Fair Housing Act, and the Home Mortgage Disclosure Act.

Skills
  • Developing analytical, accuracy, critical thinking, and problem-solving skills.
  • Strong presentation, telephone, oral and written communication skills.
  • Ability to multi-task and negotiate multiple applications in succession with general proficiency
  • Strong interpersonal skills and demonstrated ability to represent a professional image.
  • Knowledge of most lending laws, concepts and practices.
  • Ability to educate others on lending regulations/policies and procedures.
  • Knowledge of the principles and practices of effective consumer lending processing requirements.
  • Strong proficiency in personal computer skills including the use of Internet and MS Office software applications.

Working at UW Credit Union
Why work for UW Credit Union?
Join one of Wisconsin's premier financial institutions, a National Top Workplace and multi-year recipient of Madison Magazine's Best Places to Work, Wisconsin State Journal's Top Workplaces, and Milwaukee Journal Sentinel's Top Workplaces to receive:
  • 21.5 days of annual time off (accrued per pay period)
  • 2 weeks paid caregiver leave
  • 2.5 weeks paid new child parental leave
  • 2 days paid volunteer time
  • Hybrid work environment: minimum 3 days a week on-site
  • 10 paid holidays (including your birthday!)
  • 401k company match of up to 5%, plus approximately 4% discretionary match
  • 457 deferred-compensation plan
  • Variable bonus reward
  • Competitive Medical, Dental, and Vision plans, including domestic partner eligibility
  • Employee Assistance Program
  • And more!

All employees must possess valid work authorization to work for UWCU on the date of hire. UWCU does not provide immigration sponsorship or support for employment authorization to include, but not limited to, sponsorship or support for H-1B, F-1 OPT, TN, or other visa category.

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