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Consumer Behavior Analyst Jobs in Miami, FL (NOW HIRING)

Holland America Group

Analyst, Consumer AI

Miami, FL · On-site

The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and ... Analyze adoption trends, engagement patterns, containment rates, escalation behavior, and feature ...

Holland America Group

Analyst, Consumer AI

Miami, FL · On-site

The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and ... Analyze adoption trends, engagement patterns, containment rates, escalation behavior, and feature ...

CARNIVAL CRUISE LINES

Analyst, Consumer AI

Miami, FL · On-site

$70 - $100/hr

The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and ... Analyze adoption trends, engagement patterns, containment rates, escalation behavior, and feature ...

Analyticpartners

Marketing Science Analyst

Miami, FL · On-site

$55 - $85/hr

Collect and analyze data related to consumer behavior, market trends, and campaign performance. Using proprietary tools and techniques to prep, mine and format customer data, analyze, produce models ...

New

Tiger portugal, s.a.

Assortment Analyst

Miami Beach, FL · On-site

$60 - $75/hr

Assortment Analyst Are you passionate about retail, consumer behavior, and using data to drive commercial decisions? Do you thrive in a fast-paced international environment where creativity meets ...

New

Broward County

Marketing Manager

Fort Lauderdale, FL · On-site

$87K - $139K/yr

Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions. Experience with audience segmentation, CRM strategies, marketing analytics, and ...

Broward County, FL

Marketing Manager

Fort Lauderdale, FL · On-site

$87K - $139K/yr

Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions. * Experience with audience segmentation, CRM strategies, marketing analytics, and ...

Varsity Tutors

Marketing Tutor

Doral, FL · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...

Varsity Tutors

Marketing Tutor

Cooper City, FL · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding ... Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ...

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All JobsConsumer Behavior Analyst JobsConsumer Behavior Analyst Jobs in Miami, FL

Consumer Behavior Analyst information

See Miami, FL salary details

$36.3K

$70.3K

$112.4K

How much do consumer behavior analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer behavior analyst in Miami, FL is $70,329.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,200.00 and $76,000.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Miami, FL?

The most popular types of Consumer Behavior Analyst jobs in Miami, FL are:

What are popular job titles related to Consumer Behavior Analyst jobs in Miami, FL?

For Consumer Behavior Analyst jobs in Miami, FL, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Miami, FL look for?

The top searched job categories for Consumer Behavior Analyst jobs in Miami, FL are:

What cities near Miami, FL are hiring for Consumer Behavior Analyst jobs?

Cities near Miami, FL with the most Consumer Behavior Analyst job openings:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Miami, FL as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $70,329 per year, or $33.8 per hour.

Analyst, Consumer AI

Holland America Group

Miami, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Holland America Line rating

6.2

Company rating: 6.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

7th of 9 rated cruise lines

Job description


The Analyst, Consumer AI Analytics & Insights is responsible for measuring, analyzing, and optimizing the performance and business impact of Consumer AI initiatives. This role serves as the analytical engine of the Consumer AI team, providing data-driven insights that support AI strategy, use-case prioritization, solution performance, adoption, and value realization.
The Analyst partners closely with the Director, Consumer AI and Manager, Consumer AI Solutions to identify AI opportunities, evaluate initiative performance, develop KPI frameworks, conduct experimentation, and communicate outcomes to stakeholders. This role combines analytics, business intelligence, customer insights, and AI performance measurement to help ensure Consumer AI investments deliver meaningful guest, commercial, and operational value.
Essential Functions:
AI Analytics, Measurement, and Insights
  • Develop KPI frameworks and measurement plans for AI initiatives
  • Analyze customer, digital, loyalty, marketing, ecommerce, and operational data to identify AI opportunities
  • Create dashboards and scorecards tracking AI adoption, effectiveness, utilization, and business value
  • Measure revenue impact, productivity improvements, containment rates, customer satisfaction, and operational efficiencies
  • Perform trend analysis to identify optimization opportunities and emerging patterns
  • Support AI performance measurement from pilot through production deployment

AI Evaluation, Testing, and Optimization
  • Support user acceptance testing (UAT), pilot programs, and solution validation activities
  • Document test plans, testing results, defects, risks, and enhancement recommendations
  • Assist in evaluating AI-generated outputs for quality, accuracy, relevance, consistency, and compliance
  • Coordinate stakeholder feedback collection, issue tracking, and resolution monitoring
  • Support prompt testing, solution evaluations, model assessments, and AI performance benchmarking
  • Design and support A/B testing, pilot measurement, and experimentation frameworks
  • Analyze adoption trends, engagement patterns, containment rates, escalation behavior, and feature utilization
  • Evaluate effectiveness, intent recognition accuracy, resolution effectiveness, and customer experience outcomes
  • Provide recommendations to improve AI experiences, workflows, personalization, and business results

Executive Reporting and Business Intelligence
  • Develop executive scorecards, dashboards, and recurring AI performance reports
  • Create presentations and insights for leadership reviews, roadmap discussions, and AI governance forums
  • Monitor progress against AI success metrics and strategic objectives
  • Support the creation of quarterly business reviews and AI value realization updates
  • Translate complex data into clear business insights and actionable recommendations

Governance, Documentation, and Portfolio Support
  • Support Responsible AI measurement and governance reporting
  • Maintain documentation related to AI initiatives, metrics, assumptions, and outcomes
  • Assist with roadmap planning, prioritization, and portfolio tracking processes
  • Support operating model development and AI initiative intake processes
  • Maintain data integrity and reporting standards across AI programs

Performs Other Duties as Assigned
  • Support strategic AI initiatives and special projects
  • Assist with departmental planning, reporting, and operational activities
  • Contribute to ongoing development of Consumer AI capabilities

Knowledge, Skills & Abilities:
  • Scope: This role serves as the primary analytics and insights resource for the Consumer AI team. The Analyst is responsible for measuring the effectiveness of AI initiatives, identifying opportunities through data analysis, and helping leadership make informed decisions regarding AI investments, priorities, and optimization opportunities. Success is measured through the quality of insights delivered, accuracy of reporting, identification of high-value opportunities, and the measurable business impact of AI programs.
  • Problem solving: Ability to analyze large and complex datasets, identify trends and patterns, develop data-driven recommendations, and translate findings into actionable business insights. Demonstrated capability to work through ambiguity, evaluate competing hypotheses, and solve business problems through analytical approaches.
  • Impact: Directly influences AI investment decisions, roadmap prioritization, solution optimization, and value realization efforts. Recommendations from this role impact customer experience improvements, revenue growth opportunities, operational efficiencies, and the overall effectiveness of Consumer AI initiatives
  • Leadership: Leads through analytical expertise, business insight, and influence. Partners effectively with business, product, technology, analytics, and customer experience teams to support data-driven decision-making and continuous improvement.

Essential/Minimum qualifications:
  • Bachelor's degree in Business, Analytics, Information Systems, Marketing, Data Science, Computer Science, or related field
  • Strong analytical and problem-solving skills
  • Experience working with data analysis, reporting, project coordination, or business analysis activities
  • Strong written and verbal communication skills
  • Ability to work effectively with cross-functional business and technology teams

Essential experience required:
  • 2+ years of experience in business analysis, analytics, digital product support, project management, consulting, technology, or related fields
  • Experience gathering requirements, documenting processes, and supporting cross-functional initiatives
  • Experience using reporting and visualization tools such as Power BI, Tableau, Excel, or equivalent
  • Experience developing reports, dashboards, KPIs, and business insights
  • Familiarity with AI, Generative AI, digital products, automation, analytics, or emerging technology initiatives preferred
  • Experience supporting testing, quality assurance, or user acceptance testing activities preferred
  • Strong proficiency with Microsoft Office applications, particularly Excel and PowerPoint
  • Ability to manage multiple priorities in a fast-paced and evolving environment
  • Experience preparing executive presentations, status updates, and business recommendations preferred

Preferred Qualifications:
  • Experience working with Microsoft Copilot, Copilot Studio, Power Platform, or AI-enabled business tools
  • Experience supporting digital transformation, automation, or innovation initiatives
  • Basic understanding of prompt engineering, AI governance, and responsible AI concepts
  • Experience in ecommerce, marketing, loyalty, customer experience, travel, hospitality, or cruise industries preferred

Travel: Less than 25% with shipboard travel likely
Work Conditions:Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands. Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
  • Health Benefits:
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits:
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off
    • Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
    • Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
    • Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
  • Other Benefits
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site Fitness center at our Miami campus

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About Us
About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world's most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
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