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Consumer Behavior Analyst Jobs in Atlanta, GA (NOW HIRING)

Medela

Category Manager

Atlanta, GA · Hybrid

In this role, you'll help shape the success of our consumer product portfolio by analyzing consumer behavior, market trends, retailer performance, and competitive activity to uncover opportunities ...

RaceTrac

Senior Market Research Analyst

Atlanta, GA · On-site

... trends and consumer behavior for a holistic view of the customer and industry. * Maintains ... Experience using data analysis tools, such as SPSS, Tableau, or PowerBi * Self-starter with strong ...

Synchrony

SVP, Consumer Bank Analytics

Alpharetta, GA · On-site

Lead customer segmentation, behavioral, and engagement analytics to improve acquisition, onboarding ... Own the Consumer Bank analytics and data enablement roadmap, ensuring business priorities are ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources Experience conducting a variety of quantitative analysis ...

Stord

Director of Decision Science

Atlanta, GA · On-site

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today ... Advanced Analytics: Conduct segmentation, behavioral analysis, and cohort analysis supporting ...

CorDx

Marketplace Growth Manager

Alpharetta, GA · On-site

Strong understanding of marketplace operations, digital merchandising, analytics, advertising, and online consumer behavior. * Excellent analytical, organizational, and communication skills with the ...

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Consumer Behavior Analyst information

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$37.3K

$72.1K

$115.3K

How much do consumer behavior analyst jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer behavior analyst in Atlanta, GA is $72,134.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,800.00 and $78,000.00 per year, depending on experience, location, and employer.

What is a consumer behavior analyst?

A Consumer Behavior Analyst studies how consumers make purchasing decisions by examining psychological, social, and economic factors. They collect and analyze data on customer preferences, buying habits, and trends to help businesses improve marketing strategies and product offerings. Their insights guide companies in creating more effective advertising, pricing, and product development strategies. This role typically involves working with large data sets, conducting surveys, and interpreting consumer behavior patterns.

What are the typical day-to-day responsibilities of a consumer behavior analyst?

Consumer Behavior Analysts routinely design and conduct market research surveys, analyze purchasing patterns, and interpret data to understand consumer motivations. They collaborate closely with marketing teams, product managers, and stakeholders to share data-driven insights and recommend strategies for optimizing outreach or product offerings. Daily tasks often include preparing reports, presenting findings, and staying current with industry trends. This role offers the opportunity to influence key business decisions and requires a balance of independent analysis and teamwork in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst?

To thrive as a Consumer Behavior Analyst, you need expertise in data analysis, market research, psychology, and statistics, typically supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with tools such as SPSS, SAS, Excel, and survey platforms, as well as certifications in market research or analytics, is highly valuable. Strong analytical thinking, curiosity, and effective communication skills set top performers apart in this role. These abilities enable Consumer Behavior Analysts to derive meaningful insights from complex data and effectively inform business strategy.

What does a consumer behavior analyst do?

A consumer behavior analyst studies how consumers make purchasing decisions and what influences their preferences. They analyze data from surveys, sales, and market research to identify trends and insights, often using tools like statistical software. Their work helps companies develop marketing strategies and improve product offerings.

What are the most commonly searched types of Consumer Behavior Analyst jobs in Atlanta, GA?

The most popular types of Consumer Behavior Analyst jobs in Atlanta, GA are:

What are popular job titles related to Consumer Behavior Analyst jobs in Atlanta, GA?

For Consumer Behavior Analyst jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Analyst jobs in Atlanta, GA look for?

The top searched job categories for Consumer Behavior Analyst jobs in Atlanta, GA are:

Consumer Behavior Analyst jobs near you
Infographic showing various Consumer Behavior Analyst job openings in Atlanta, GA as of August 2026, with employment types broken down into 94% Full Time, 3% Part Time, and 3% Contract. Highlights an 76% In-person, 13% Hybrid, and 11% Remote job distribution, with an average salary of $72,134 per year, or $34.7 per hour.

Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

The Coca-Cola Company

Atlanta, GA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Coca-Cola rating

7.6

Company rating: 7.6 out of 10

Based on 442 frontline employees who took The Breakroom Quiz

142nd of 443 rated food and drinks producers

Job description

Job Description Summary:
About The Coca-Cola Company
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Senior Manager, Global Consumption & Purchase Analytics Intelligence, you will play a critical role in creating and delivering analytics solutions that provide actionable insights into consumer behavior, consumption patterns, and purchase decisions. You will work closely with marketing leaders, Human Insights, Marketing Performance, Categories and cross-functional stakeholders to drive data-informed strategies that enhance brand performance and accelerate growth.
Key Responsibilities
Consumption and Purchase Analytics Creation and Delivery
  • Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.

  • Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.

  • Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey.

  • Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.

  • Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.

Consumer Behavior and Market Insights
  • Analyze consumer behavior and market trends to identify opportunities for growth and innovation.

  • Develop and manage research protocols and data product measurement systems to measure and optimize consumption and purchase patterns.

  • Leverage AI enabled advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.

Support Purchase and Consumption Optimization
  • Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables.

  • Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies.

  • Support the development and execution of initiatives to optimize consumer engagement and drive purchase behavior.

  • Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.

  • Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the consumption and purchase intelligence insights.

Cross-Functional Collaboration
  • Work closely with Human Insights, Marketing Performance, Commercial, RGM and Global Category teams across Global and OU network to align consumption and purchase analytic insights with business objectives.

  • Contribute to the development of consumption and purchase enterprise intelligence protocols and knowledge sharing within intelligence community and cross-network for greater data fluency and intelligence utilization.

  • Actively participate in the consumption and purchase intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Qualifications & Requirements
Functional Skills
  • Analytics Expertise: Proven ability to create and deliver advanced analytics solutions that drive business outcomes.

  • Data Storytelling: Ability to simplify complex data into actionable insights for diverse audiences.

  • Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.

  • Consumer Behavior Analysis: Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.

  • Research and Data Management: Experience in managing research projects, data sources, and reporting systems to drive actionable insights.

  • Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.

  • Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.

Experience
  • Minimum of 5+ years of work experience in marketing, consumer research, analytics, or related disciplines.

  • Prior experience in two or more of the following areas:

  • Managing/fielding consumer research

  • Data management

  • Analytics and reporting for driving business decisions

  • Consumer behavior analysis

  • Brand/product management

  • Experience using AI enabled data reporting/visualization tools.

  • Experience in a global role is preferred but not required.

Education
  • Bachelor's degree required; MBA or advanced degree preferred.

What We Can Do for You
  • Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.

  • Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.

  • Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.

Our Purpose and Growth Culture
We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and vision here.
Equal Opportunity Employer
The Coca-Cola Company is an Equal Opportunity Employer. We do not discriminate based on race, color, gender, age, religion, sexual orientation, disability, or any other protected class. We comply with all applicable privacy laws when collecting personal information during the hiring process.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Pay Range:
United States of America: 139,600 USD - 157,900 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 21, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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About Coca-Cola

Sourced by ZipRecruiter

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. From that one iconic drink, we’ve evolved into a total beverage company. More than 2.2 billion servings of our drinks are enjoyed in more than 200 countries and territories each day. We are constantly transforming our portfolio, from reducing added sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. We are committed to offering people more of the drinks they want across a range of categories and sizes while driving sustainable solutions that build resilience into our business and create positive change for the planet.

Industry

Food services and drinking places and food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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