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Entry Level Consumer Behavior Analyst Jobs in Atlanta, GA

Team Velocity

Digital Marketing Analyst

Atlanta, GA · Remote

$48K/yr

Compensation This entry-level position offers competitive compensation, commensurate with ... consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

Wittenbach

Sales Account Manager

Atlanta, GA · On-site

Collecting and analyzing data concerning consumer behavior to understand changing needs * React to customer complaints and bring to resolution in a timely manner. Job Knowledge: * Obtain expertise in ...

Team Velocity

Account Coordinator | FordDirect

Atlanta, GA · On-site

$48K/yr

Update and maintain Clients' Consumer Portal(s) * Learn, and maintain, knowledge of compliance and ... Must maintain focus and constructive behavior under pressure Compensation This entry-level position ...

Bricz

Lead Software Engineer

Atlanta, GA · On-site

... analysis, implementation, and optimization. We wake upevery day excitedto solve supply chain ... to changing consumer behavior. Role Responsibilities: * Lead a team of developers to design ...

Bricz

Lead Software Engineer

Atlanta, GA · On-site

... analysis, implementation, and optimization. We wake up every day excited to solve supply chain ... to changing consumer behavior. Role Responsibilities: * Lead a team of developers to design ...

Napa Home & Garden

Assistant Buyer

Norcross, GA · Hybrid

$18.75 - $24.75/hr

Analytics that Drive Decisions . Build dashboards and recurring reports in Excel, Power BI, and ERP ... Curiosity about home décor, design trends, and consumer behavior * Clear, confident written and ...

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Entry Level Consumer Behavior Analyst information

See Atlanta, GA salary details

$36.5K

$70.7K

$113K

How much do entry level consumer behavior analyst jobs pay per year?

As of Aug 9, 2026, the average yearly pay for entry level consumer behavior analyst in Atlanta, GA is $70,713.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $76,500.00 per year, depending on experience, location, and employer.

What does an entry level consumer behavior analyst do?

An Entry Level Consumer Behavior Analyst studies and interprets how individuals or groups make purchasing decisions. They gather and analyze data on consumer preferences, buying habits, and market trends to help companies understand what influences customers. Their work often involves conducting surveys, analyzing data, and reporting findings to improve marketing strategies or product development. In entry-level roles, analysts may assist senior team members and learn to use specialized research tools and software.

What are the key skills and qualifications needed to thrive as an entry level consumer behavior analyst, and why are they important?

To thrive as an Entry Level Consumer Behavior Analyst, you need a background in psychology, marketing, or a related field, along with strong analytical and research skills. Familiarity with data analysis tools such as Excel, SPSS, or Google Analytics is typically required, and knowledge of survey platforms can be beneficial. Attention to detail, critical thinking, and effective communication help you interpret data and present actionable insights clearly. These skills are crucial for understanding consumer motivations and supporting data-driven marketing strategies that influence business decisions.

How to become an entry level consumer behavior analyst?

To become an entry-level consumer behavior analyst, candidates typically need a bachelor's degree in psychology, marketing, sociology, or a related field. Developing skills in data analysis, research methods, and consumer insights, along with proficiency in tools like SPSS or Excel, can improve job prospects. Internships or relevant coursework can also provide practical experience in understanding consumer behavior.

What is the difference between Entry Level Consumer Behavior Analyst vs Entry Level Market Research Analyst?

AspectEntry Level Consumer Behavior AnalystEntry Level Market Research Analyst
Required CredentialsBachelor's in Psychology, Marketing, or related field; some roles may require certifications in data analysisBachelor's in Marketing, Business, or related field; often requires skills in data collection and analysis
Work EnvironmentResearch firms, marketing departments, or consulting agencies; focus on consumer insightsMarket research firms, corporate marketing teams; focus on market trends and data analysis
Employer & Industry UsageUsed by companies aiming to understand consumer motivations and behaviorsUsed by organizations to analyze market conditions and inform business strategies

Both roles involve analyzing data to understand consumer or market trends, but Consumer Behavior Analysts focus specifically on consumer motivations and psychology, while Market Research Analysts examine broader market data. The roles often overlap in skills and work environments, making them common comparison points for entry-level professionals in marketing and research fields.

What types of projects and tasks can an entry level consumer behavior analyst expect to work on in their first year?

As an Entry Level Consumer Behavior Analyst, you will typically assist with designing and conducting surveys, analyzing data on consumer preferences, and creating reports to help teams understand purchasing trends. You may work closely with marketing, product development, and sales teams to interpret findings and recommend actionable insights. Early projects often involve supporting senior analysts, cleaning and organizing data, and participating in brainstorming sessions to develop research strategies. This hands-on experience helps build your analytical and communication skills, setting the foundation for more independent project work as you gain experience.
What are the most commonly searched types of Consumer Behavior Analyst jobs in Atlanta, GA? The most popular types of Consumer Behavior Analyst jobs in Atlanta, GA are:
What are popular job titles related to Entry Level Consumer Behavior Analyst jobs in Atlanta, GA? For Entry Level Consumer Behavior Analyst jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching Entry Level Consumer Behavior Analyst jobs in Atlanta, GA look for? The top searched job categories for Entry Level Consumer Behavior Analyst jobs in Atlanta, GA are:
What cities near Atlanta, GA are hiring for Entry Level Consumer Behavior Analyst jobs? Cities near Atlanta, GA with the most Entry Level Consumer Behavior Analyst job openings:
Entry Level Consumer Behavior Analyst jobs near you

Senior Market Research Analyst

RaceTrac Petroleum, Inc.

Atlanta, GA • On-site

Full-time

Re-posted 7 days ago

RaceTrac rating

4.8

Company rating: 4.8 out of 10

Based on 196 frontline employees who took The Breakroom Quiz

36th of 46 rated convenience stores

Job description

RaceTrac Company Overview
Job Description:
The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.
What You'll Do:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

What We're Looking For:
  • Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).
  • 2+ years' experience in a consumer insights or market research role. Brand Tracking experience is a plus.
  • Proficiency with MS Office Suite, advanced Excel knowledge
  • Experience using data analysis tools, such as SPSS, Tableau, or PowerBi
  • Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand consumer insights.
  • Experience moderating focus groups and in-depth interviews with consumers is a plus.
  • Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.

Fueled by Growth, Driven by You
At RaceTrac, our people make the difference. Whether you're working in a store, at our corporate office, or on the road, you'll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there's always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.
To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Responsibilities:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

Qualifications:
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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