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$36K

$123K

$138.5K

How much do community relations manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for community relations manager in the United States is $122,972.00, according to ZipRecruiter salary data. Most workers in this role earn between $138,000.00 and $138,000.00 per year, depending on experience, location, and employer.

What is a Community Relations Manager?

A Community Relations Manager is a professional responsible for building and maintaining positive relationships between an organization and the community it serves. They coordinate outreach programs, manage communication with local groups, and represent the organization at public events. Their goal is to enhance the company's reputation, address community concerns, and foster collaboration with stakeholders. Community Relations Managers play a key role in promoting the organization's values and ensuring it remains a good corporate citizen.

What is the difference between Community Relations Manager vs Public Relations Specialist?

AspectCommunity Relations ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related field; experience in community engagementBachelor's in Communications, Journalism, or related; media relations experience
Work EnvironmentCommunity organizations, nonprofits, corporationsMedia outlets, PR agencies, corporate communications
Employer & Industry UsageUsed in nonprofits, corporations, government agenciesCommon in media, corporate, and agency settings
Search & Comparison IntentUnderstanding roles in community engagement and outreachMedia relations and reputation management

The Community Relations Manager focuses on building relationships within local communities, managing outreach programs, and fostering community support. In contrast, the Public Relations Specialist primarily manages media relations, press releases, and overall public image. Both roles require strong communication skills and experience in public engagement, but they serve different strategic purposes within organizations.

What are the key skills and qualifications needed to thrive as a Community Relations Manager, and why are they important?

To thrive as a Community Relations Manager, you need strong communication, public relations expertise, project management skills, and typically a bachelor's degree in communications, public relations, or a related field. Familiarity with media relations tools, CRM systems, and event management platforms is often required. Exceptional interpersonal skills, cultural awareness, and problem-solving abilities help you build trust and foster positive relationships within the community. These skills are crucial for effectively promoting organizational goals, managing public perception, and ensuring successful community engagement initiatives.

What Does a Community Relations Manager Do?

A community relations manager is a marketing director who oversees the representation of a company or organization to the communities they work in and with. Job duties include maintaining a positive company image, working with members of the community, and issuing statements to the media. A community relations manager often works on marketing efforts, fundraisers, and other events.

How does a Community Relations Manager typically collaborate with other departments within an organization?

Community Relations Managers frequently work cross-functionally with departments such as marketing, public relations, human resources, and executive leadership. They coordinate closely with these teams to ensure that messaging is consistent, community initiatives align with the organization's goals, and relevant feedback from the community is shared internally. This collaboration often involves joint planning of events, developing outreach materials, and supporting company-wide social responsibility projects. Building strong internal relationships is crucial to effectively advocate for community needs and maximize positive impact.
More about Community Relations Manager jobs
What cities are hiring for Community Relations Manager jobs? Cities with the most Community Relations Manager job openings:
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Community Relations Manager jobs near you
Infographic showing various Community Relations Manager job openings in the United States as of June 2026, with employment types broken down into 44% Full Time, and 56% Part Time. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $122,972 per year, or $59.1 per hour.
Community Relations Manager

Community Relations Manager

Homestead Health Care

Farmington Hills, MI

$135K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 27 days ago

Job description

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.

This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

Key Responsibilities:

  • Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
  • Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
  • Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
  • Meet or exceed monthly and quarterly referral targets as defined by leadership.
  • Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
  • Provide feedback on market trends and competitor activity to inform strategic decisions.
  • Represent the company professionally at community events, health fairs, and networking meetings.
  • Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
  • Flexibility to help in our capacities as needed

Key Performance Indicators (KPIs):

  • # of Qualified Referrals per Week/Month
  • Conversion Rate of referrals to active clients
  • Revenue Generated from referral sources
  • # of Weekly In-Person Visits/Hours Logged at assigned facilities
  • # of New Referral Relationships Established per Quarter
  • Client satisfaction and feedback from referred cases

Qualifications:

  • 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field
  • Proven track record of meeting or exceeding referral quotas
  • Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties
  • Excellent communication, networking, and presentation skills
  • Self-motivated, proactive, and results-focused
  • Ability to work independently and manage your schedule effectively
  • Valid driver’s license and reliable transportation required

Compensation:

  • Competitive base salary
  • Performance-based bonuses tied to referral volume and revenue generation
  • Mileage reimbursement and expense coverage for community visits

Benefits:

  • Opportunities for advancement
  • Medical, dental, and vision insurance
  • Employee recognition events
  • Paid time off

Apply