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Community Relations Manager Jobs in Baltimore, MD

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Community Relations Manager information

See Baltimore, MD salary details

$35.8K

$122.2K

$137.6K

How much do community relations manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for community relations manager in Baltimore, MD is $122,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,100.00 and $137,100.00 per year, depending on experience, location, and employer.

What is a community relations manager?

A Community Relations Manager is a professional responsible for building and maintaining positive relationships between an organization and the community it serves. They coordinate outreach programs, manage communication with local groups, and represent the organization at public events. Their goal is to enhance the company's reputation, address community concerns, and foster collaboration with stakeholders. Community Relations Managers play a key role in promoting the organization's values and ensuring it remains a good corporate citizen.

What is the difference between Community Relations Manager vs Public Relations Specialist?

AspectCommunity Relations ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related field; experience in community engagementBachelor's in Communications, Journalism, or related; media relations experience
Work EnvironmentCommunity organizations, nonprofits, corporationsMedia outlets, PR agencies, corporate communications
Employer & Industry UsageUsed in nonprofits, corporations, government agenciesCommon in media, corporate, and agency settings
Search & Comparison IntentUnderstanding roles in community engagement and outreachMedia relations and reputation management

The Community Relations Manager focuses on building relationships within local communities, managing outreach programs, and fostering community support. In contrast, the Public Relations Specialist primarily manages media relations, press releases, and overall public image. Both roles require strong communication skills and experience in public engagement, but they serve different strategic purposes within organizations.

What are the key skills and qualifications needed to thrive as a community relations manager, and why are they important?

To thrive as a Community Relations Manager, you need strong communication, public relations expertise, project management skills, and typically a bachelor's degree in communications, public relations, or a related field. Familiarity with media relations tools, CRM systems, and event management platforms is often required. Exceptional interpersonal skills, cultural awareness, and problem-solving abilities help you build trust and foster positive relationships within the community. These skills are crucial for effectively promoting organizational goals, managing public perception, and ensuring successful community engagement initiatives.

What does a community relations manager do?

A community relations manager is a marketing director who oversees the representation of a company or organization to the communities they work in and with. Job duties include maintaining a positive company image, working with members of the community, and issuing statements to the media. A community relations manager often works on marketing efforts, fundraisers, and other events.

How does a community relations manager typically collaborate with other departments within an organization?

Community Relations Managers frequently work cross-functionally with departments such as marketing, public relations, human resources, and executive leadership. They coordinate closely with these teams to ensure that messaging is consistent, community initiatives align with the organization's goals, and relevant feedback from the community is shared internally. This collaboration often involves joint planning of events, developing outreach materials, and supporting company-wide social responsibility projects. Building strong internal relationships is crucial to effectively advocate for community needs and maximize positive impact.

What degree do you need for community relations manager?

A community relations manager typically needs a bachelor's degree in public relations, communications, marketing, or a related field. Relevant skills such as interpersonal communication, public speaking, and experience with social media tools are also important for the role.
More about Community Relations Manager jobs
What are the most commonly searched types of Community Relations jobs in Baltimore, MD? The most popular types of Community Relations jobs in Baltimore, MD are:
What are popular job titles related to Community Relations Manager jobs in Baltimore, MD? For Community Relations Manager jobs in Baltimore, MD, the most frequently searched job titles are:
What job categories do people searching Community Relations Manager jobs in Baltimore, MD look for? The top searched job categories for Community Relations Manager jobs in Baltimore, MD are:
What cities near Baltimore, MD are hiring for Community Relations Manager jobs? Cities near Baltimore, MD with the most Community Relations Manager job openings:
Community Relations Manager jobs near you
Infographic showing various Community Relations Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $122,189 per year, or $58.7 per hour.

Community Relations Director

Cogir Management, USA Inc

Owings Mills, MD • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

Description:

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

  • Compensation includes a base salary and a generous, accelerating commission structure.
  • Health, Dental, Vision, and Life Insurance.
  • 401K with company match.
  • Paid Vacation, Holidays, and Sick Leave.
  • Employee Assistance Program,
  • Generous Employee Referral Program and more.

POSITION SUMMARY

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents, as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.


KEY RESPONSIBILITIES

  • Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
  • Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
  • Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
  • Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
  • Conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Provide sales activity reports with documented lead status, closing needs, and next steps.
  • Follow up with all potential residents, referral sources, or interested parties.
  • Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
  • Supervise, direct, and motivate all sales team members.
  • Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
  • Understand the community's care regulations to ensure proper placement and education for prospects.
  • Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
  • Monitor and maintain promotional item inventory; assess print advertising needs.
  • Manage social media accounts.
  • Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.


Requirements:

CANDIDATE QUALIFICATIONS

Education:

  • A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills:

  • At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
  • A positive team player mentality and passion for serving seniors.
  • A proven track record in achieving and exceeding sales goals.
  • Ability to manage time effectively, high initiative, and good judgment.
  • Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
  • Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
  • Proficient in Microsoft Excel, Word, Outlook, and CRM software.
  • A valid driver’s license.