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Community Relations Jobs in Baltimore, MD (NOW HIRING)

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Community Relations information

See Baltimore, MD salary details

$35.8K

$122.2K

$137.6K

How much do community relations jobs pay per year?

As of Aug 10, 2026, the average yearly pay for community relations in Baltimore, MD is $122,189.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,100.00 and $137,100.00 per year, depending on experience, location, and employer.

What degree do you need for community relations?

A bachelor's degree in communications, public relations, marketing, or a related field is typically required for community relations roles. Relevant skills such as interpersonal communication, public speaking, and experience with community engagement are also important.

What is community relations?

Community relations refers to the practice of building and maintaining positive relationships between an organization and the communities in which it operates. Professionals in this field work to foster goodwill, address concerns, and create partnerships that benefit both the organization and the public. Their responsibilities often include organizing events, managing communications, and supporting corporate social responsibility initiatives. Effective community relations help improve the organization's reputation and ensure mutual understanding with stakeholders.

What is the difference between Community Relations vs Public Relations?

AspectCommunity RelationsPublic Relations
Primary FocusBuilding and maintaining relationships with local communities and stakeholdersManaging the organization's public image and media relations
Work EnvironmentCommunity events, local organizations, nonprofit settingsMedia outlets, press releases, corporate communications
Required CredentialsCommunications, Public Relations, or related degrees; often requires community engagement experienceCommunications, Journalism, or Public Relations degrees; media relations experience

While both roles involve communication skills and stakeholder engagement, Community Relations focuses on local community partnerships and grassroots efforts, whereas Public Relations emphasizes managing the organization's overall public image and media interactions. Understanding these differences helps organizations target the right skills and strategies for each role.

What skills are needed for community relations jobs?

Community relations jobs require strong communication and interpersonal skills to build relationships with diverse groups. Additionally, skills in public speaking, conflict resolution, and cultural competence are important, along with knowledge of social media and community engagement strategies.

What are the key skills and qualifications needed to thrive as a community relations specialist, and why are they important?

To excel as a Community Relations Specialist, you need strong communication, public relations, and organizational skills, typically supported by a degree in communications, public relations, or a related field. Familiarity with social media platforms, customer relationship management (CRM) systems, and event planning tools is often required. Outstanding interpersonal skills, cultural sensitivity, and problem-solving abilities help you build trust and positive connections with diverse community stakeholders. These skills are crucial for fostering meaningful engagement, enhancing an organization’s reputation, and effectively addressing community needs.

What do you do in community relations?

A community relations professional manages relationships between an organization and the community it serves. They organize events, communicate with stakeholders, and develop programs to promote positive engagement and support the organization's goals. Strong communication skills and knowledge of local issues are essential in this role.

How does a community relations professional typically collaborate with other departments within an organization?

Community Relations professionals often work closely with departments such as marketing, public relations, and human resources to ensure consistent messaging and alignment with the organization's goals. They may coordinate events, manage partnerships, and gather feedback from the community to relay important insights internally. Successful collaboration requires strong communication skills and the ability to balance community needs with organizational objectives, ensuring that initiatives are both meaningful and effective.
What are the most commonly searched types of Community Relations jobs in Baltimore, MD? The most popular types of Community Relations jobs in Baltimore, MD are:
What are popular job titles related to Community Relations jobs in Baltimore, MD? For Community Relations jobs in Baltimore, MD, the most frequently searched job titles are:
What job categories do people searching Community Relations jobs in Baltimore, MD look for? The top searched job categories for Community Relations jobs in Baltimore, MD are:
What cities near Baltimore, MD are hiring for Community Relations jobs? Cities near Baltimore, MD with the most Community Relations job openings:
Community Relations jobs near you
Infographic showing various Community Relations job openings in Baltimore, MD as of August 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 100% In-person job distribution, with an average salary of $122,189 per year, or $58.7 per hour.

Community Relations Director

Cogir Senior Living

Owings Mills, MD • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

THE COMPANY
Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.
At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!
WHAT WE OFFER
  • Compensation includes a base salary and a generous, accelerating commission structure.
  • Health, Dental, Vision, and Life Insurance.
  • 401K with company match.
  • Paid Vacation, Holidays, and Sick Leave.
  • Employee Assistance Program,
  • Generous Employee Referral Program and more.

POSITION SUMMARY
The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.
In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents, as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.
KEY RESPONSIBILITIES
  • Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
  • Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
  • Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
  • Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
  • Conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Provide sales activity reports with documented lead status, closing needs, and next steps.
  • Follow up with all potential residents, referral sources, or interested parties.
  • Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
  • Supervise, direct, and motivate all sales team members.
  • Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
  • Understand the community's care regulations to ensure proper placement and education for prospects.
  • Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
  • Monitor and maintain promotional item inventory; assess print advertising needs.
  • Manage social media accounts.
  • Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Requirements
CANDIDATE QUALIFICATIONS
Education:
  • A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills:
  • At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
  • A positive team player mentality and passion for serving seniors.
  • A proven track record in achieving and exceeding sales goals.
  • Ability to manage time effectively, high initiative, and good judgment.
  • Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
  • Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
  • Proficient in Microsoft Excel, Word, Outlook, and CRM software.
  • A valid driver's license.

Apply