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Community Relations Manager information

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$36.3K

$124.1K

$139.8K

How much do community relations manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for community relations manager in Wisconsin is $124,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $139,300.00 and $139,300.00 per year, depending on experience, location, and employer.

What is a Community Relations Manager?

A Community Relations Manager is a professional responsible for building and maintaining positive relationships between an organization and the community it serves. They coordinate outreach programs, manage communication with local groups, and represent the organization at public events. Their goal is to enhance the company's reputation, address community concerns, and foster collaboration with stakeholders. Community Relations Managers play a key role in promoting the organization's values and ensuring it remains a good corporate citizen.

What is the difference between Community Relations Manager vs Public Relations Specialist?

AspectCommunity Relations ManagerPublic Relations Specialist
CredentialsBachelor's in Communications, Marketing, or related field; experience in community engagementBachelor's in Communications, Journalism, or related; media relations experience
Work EnvironmentCommunity organizations, nonprofits, corporationsMedia outlets, PR agencies, corporate communications
Employer & Industry UsageUsed in nonprofits, corporations, government agenciesCommon in media, corporate, and agency settings
Search & Comparison IntentUnderstanding roles in community engagement and outreachMedia relations and reputation management

The Community Relations Manager focuses on building relationships within local communities, managing outreach programs, and fostering community support. In contrast, the Public Relations Specialist primarily manages media relations, press releases, and overall public image. Both roles require strong communication skills and experience in public engagement, but they serve different strategic purposes within organizations.

What are the key skills and qualifications needed to thrive as a Community Relations Manager, and why are they important?

To thrive as a Community Relations Manager, you need strong communication, public relations expertise, project management skills, and typically a bachelor's degree in communications, public relations, or a related field. Familiarity with media relations tools, CRM systems, and event management platforms is often required. Exceptional interpersonal skills, cultural awareness, and problem-solving abilities help you build trust and foster positive relationships within the community. These skills are crucial for effectively promoting organizational goals, managing public perception, and ensuring successful community engagement initiatives.

What Does a Community Relations Manager Do?

A community relations manager is a marketing director who oversees the representation of a company or organization to the communities they work in and with. Job duties include maintaining a positive company image, working with members of the community, and issuing statements to the media. A community relations manager often works on marketing efforts, fundraisers, and other events.

How does a Community Relations Manager typically collaborate with other departments within an organization?

Community Relations Managers frequently work cross-functionally with departments such as marketing, public relations, human resources, and executive leadership. They coordinate closely with these teams to ensure that messaging is consistent, community initiatives align with the organization's goals, and relevant feedback from the community is shared internally. This collaboration often involves joint planning of events, developing outreach materials, and supporting company-wide social responsibility projects. Building strong internal relationships is crucial to effectively advocate for community needs and maximize positive impact.
More about Community Relations Manager jobs
What are the most commonly searched types of Community Relations jobs in Wisconsin? The most popular types of Community Relations jobs in Wisconsin are:
What are popular job titles related to Community Relations Manager jobs in Wisconsin? For Community Relations Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Community Relations Manager jobs in Wisconsin look for? The top searched job categories for Community Relations Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Community Relations Manager jobs? Cities in Wisconsin with the most Community Relations Manager job openings:
Community Relations Manager jobs near you
Infographic showing various Community Relations Manager job openings in Wisconsin as of June 2026, with employment types broken down into 2% Internship, 89% Full Time, and 9% Part Time. Highlights an 98% In-person, and 2% Hybrid job distribution, with an average salary of $124,122 per year, or $59.7 per hour.
Director Community Relations

Director Community Relations

Heritage Senior Living

New Berlin, WI • On-site

Other

Posted yesterday

Heritage Senior Living (Wisconsin) rating

5.7

Company rating: 5.7 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

Job description

Director of Community Relations
Heritage Deer Creek - New Berlin, WI
Are you a relationship-builder with a passion for helping seniors and their families? Heritage Senior Living is seeking an energetic, results-driven Director of Community Relations to lead community outreach, grow occupancy, and build meaningful partnerships throughout the local healthcare community.
In this highly visible leadership role, you'll be responsible for developing strategic marketing initiatives, generating referrals, coordinating community events, and creating exceptional experiences for prospective residents and their families. If you thrive on networking, enjoy making a difference, and have a talent for building lasting relationships, we'd love to meet you.
What You'll Do
  • Develop and strengthen relationships with healthcare professionals, referral partners, and community organizations.
  • Represent Heritage Senior Living throughout the community to increase awareness and referrals.
  • Create and execute marketing and sales strategies that support occupancy goals.
  • Educate referral sources on Heritage Senior Living's services and communities.
  • Coordinate and host marketing events, educational programs, and networking opportunities.
  • Lead tours for prospective residents and families while delivering an exceptional customer experience.
  • Prepare model apartments and ensure communities are tour ready.
  • Manage leads and referral activity using CRM and PointClickCare (PCC).
  • Track sales activity, referrals, appointments, deposits, and move-ins.
  • Train and support community staff on customer service, inquiry management, and sales best practices.
  • Assist with move-in coordination to ensure a smooth transition for new residents.
  • Maintain marketing materials, branding consistency, and communication databases.
  • Manage marketing budgets and promotional activities.
  • Prepare reports and monitor community census performance.

The Ideal Candidate
  • Passionate about serving older adults and their families.
  • A confident relationship-builder who enjoys networking and developing new business opportunities.
  • Self-motivated, organized, and goal oriented.
  • Comfortable presenting to groups and speaking with healthcare professionals.
  • Strong closing skills with the ability to confidently ask for the business.
  • Exceptional customer service and communication skills.
  • Able to manage multiple priorities while maintaining attention to detail.
  • Positive, professional, and collaborative with a team-first attitude.

Qualifications
  • Bachelor's degree required.
  • 2-5 years of marketing, sales, business development, or healthcare outreach experience.
  • Senior living, assisted living, memory care, or healthcare experience preferred.
  • Excellent networking, presentation, and interpersonal communication skills.
  • Experience using CRM software; PointClickCare (PCC) experience is a plus.
  • Valid driver's license with the ability to travel between Heritage Senior Living communities.
  • Willingness to work two Saturdays each month (schedule flexibility provided).

Why Join Heritage Senior Living?
At Heritage Senior Living, we believe every interaction matters. Our team is dedicated to enriching the lives of older adults while creating welcoming communities where residents feel at home. As our Director of Community Relations, you'll play a vital role in connecting families with exceptional care while helping our communities continue to grow.
Join a team where relationships matter, your work has purpose, and every day makes a difference. Apply today!
Essential Functions:
To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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