Posting Type
Hybrid
Job Overview
Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.
This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.
Job Description and Requirements
Demand Generation and Pipeline
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Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
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Own andoptimizepaid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
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Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
Website, Content, and SEO
CRM, Email, and Lifecycle
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Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
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Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
Analytics, Attribution, and Operations
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Translate data fromBigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
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Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data fromBigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations
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AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to
Relativity is committed to competitive, fair, and equitable compensation practices.
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.
The expected salary range for this role is between following values:
$128,000 and $192,000
The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Required Skills:
Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)