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Assistant Performance Marketing information

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$23K

$45.4K

$59.5K

How much do assistant performance marketing jobs pay per year?

As of Jul 24, 2026, the average yearly pay for assistant performance marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is the difference between Assistant Performance Marketing vs Digital Marketing Coordinator?

AspectAssistant Performance MarketingDigital Marketing Coordinator
CredentialsRelevant marketing certifications, basic analytics knowledgeMarketing or related degree, certifications optional
Work EnvironmentSupportive team, agency or in-house marketing teamsCollaborative marketing teams, client-facing roles
Employer & IndustryAdvertising agencies, e-commerce, retailBrands, agencies, corporate marketing departments
Search & Comparison IntentUnderstanding entry-level performance marketing rolesExploring digital marketing roles with broader scope

The Assistant Performance Marketing role focuses on supporting specific performance campaigns, often with a focus on paid media and analytics. In contrast, a Digital Marketing Coordinator handles a broader range of digital marketing activities, including content, social media, and email campaigns. Both roles require marketing knowledge, but the Assistant Performance Marketing position is more specialized in performance-based advertising.

More about Assistant Performance Marketing jobs
What cities are hiring for Assistant Performance Marketing jobs? Cities with the most Assistant Performance Marketing job openings:
What are the most commonly searched types of Performance Marketing jobs? The most popular types of Performance Marketing jobs are:
What states have the most Assistant Performance Marketing jobs? States with the most job openings for Assistant Performance Marketing jobs include:
What job categories do people searching Assistant Performance Marketing jobs look for? The top searched job categories for Assistant Performance Marketing jobs are:
Assistant Performance Marketing jobs near you
Infographic showing various Assistant Performance Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 76% Full Time, 20% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Performance Marketing Lead, Paid Search

Performance Marketing Lead, Paid Search

O Positiv

Santa Monica, CA

$110K - $130K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

Job description

Your Role

The Performance Marketing Lead, Paid Search is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working primarily for SEM but also assist with paid social to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one.

We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of SEM while working with multiple stakeholders.

The Performance Marketing Lead, Paid Search reports to the Director of Growth and will work cross-functionally within the organization to further expand performance marketing efforts, strategy, and optimization. 

Responsibilities and Duties 

  • Help drive the development of Google paid search strategies to achieve marketing objectives, including lead generation, sales, and brand visibility.
  • Own execution of campaign setup and optimization.
  • Share performance analysis to drive continuous improvements and meet key performance indicators (KPIs)
  • Conduct keyword research, suggest ad copy testing, and work with the e-commerce team on landing page optimization to maximize campaign performance.
  • Monitor and analyze campaign performance data, generate insights, and create regular reports for internal stakeholders.
  • Implement testing and conversion rate optimization initiatives with ecommerce team to enhance campaign effectiveness.
  • Help identify opportunities for expanding campaign reach and growth through innovative tactics and audience targeting.
  • Ensure compliance with advertising policies and guidelines set by Google and other advertising platforms.

Qualifications and Skills

  • Experience:
    • Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
    • 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
    • Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
    • Strong, clear, timely communicator who tailors the message and cadence to the audience
    • Budgetary experience including proven optimization for strong CPA/CAC goals required
    • Familiarity with keyword research & web analytics tools
    • Strong analytical skills and the ability to interpret data to make data-driven decisions
    • Ability to support product launches & collaborate on launch strategy with multiple stakeholders
  • Interpersonal:
    • Strong leadership & communication skills: listen, mentor, and teach by example
    • Ability to manage multiple moving pieces
    • Strong time management and prioritization skills
    • Adaptable to learning new social platforms and advertising technologies
    • Thoughtful and self-reflective, willingness to learn
    • Team-player, hard-working, organized, and goal-oriented
    • Excitement for startups and building from the ground up
  • Additional Preferred Experience and Skills:
    • Startup and/or e-commerce experience is a plus
    • Experience navigating healthcare or restricted advertising spaces is a plus
    • Experience with Claude and performance report automation/dashboard creation is a plus

Applicants must be currently authorized to work in the United States on a full-time basis.

Hours and Compensation

The anticipated base compensation range for this role will be $110,000 - $130,000 annually. Compensation will be commensurate with the candidate's experience and local market rates. 

  • Job Type: Full-time 
  • Pay based on prior experience
  • Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
  • An environment of collaboration, high performance, & respect amongst all employees and managers

Apply