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Programmatic Marketing Associate

Company: Hearst News, Newspapers & Television Programmatic
Location: New York City

Position Summary

The Programmatic Marketing Associate will play a critical role in driving go-to-market initiatives, supporting revenue strategy, and strengthening programmatic sales enablement across Hearst News, the centralized programmatic team across Hearst Newspapers and Hearst Television.

Sitting at the intersection of product marketing, sales enablement, and programmatic media, this role is ideal for a strategic, detail-oriented marketer with 2-3 years of experience in digital media, ad tech, or programmatic advertising. The Associate will help translate product capabilities, data, and performance insights into clear, compelling narratives that support client engagement and revenue growth.

This role partners closely with Sales, Product, Strategy, Yield, and Operations teams to streamline go-to-market communications, enhance sales materials, and support programmatic deal execution and reporting. The position reports to the Director, Programmatic Sales.

Key Responsibilities

Go-to-Market & Marketing

• Support the development and execution of go-to-market strategies for the Hearst News Strategy & Sales teams.
• Create, update, and maintain sales enablement materials, including one-sheets, pitch decks, case studies, FAQs, and product narratives.
• Ensure consistent product positioning, messaging, and value propositions across Hearst News platforms and sales channels.
• Partner with Product and Yield teams to communicate new features, inventory updates, audience capabilities, and monetization opportunities to Sales and clients.

Programmatic Sales Support

• Analyze campaign performance and surface insights that inform optimization recommendations, client storytelling, and future product development.
• Coordinate with Sales and Operations to ensure campaigns deliver against KPIs and client objectives.
• Maintain an organized and up-to-date library of marketplace offerings, audience segments, and pricing frameworks.

Sales Enablement & Collaboration

• Partner with Account Executives and Sales Leadership to prepare for client meetings, RFPs, and QBRs.
• Support revenue planning, pipeline tracking, and performance reporting in collaboration with Sales and Operations teams.
• Gather and synthesize market, client, and competitive intelligence to inform sales strategy and go-to-market planning.
• Facilitate cross-functional communication to ensure alignment between Sales, Product, Marketing, and Operations.

Qualifications & Experience

• 2-3 years of experience in digital media, product marketing, or programmatic sales support.
• Familiarity with DSP and SSP platforms (The Trade Desk, DV360, Xandr, Magnite, etc.) is strongly preferred.
• Strong understanding of digital advertising fundamentals, including PMP, PG, and data-driven targeting.
• Excellent written and verbal communication skills with the ability to create clear, compelling materials.
• Analytical mindset with proficiency in Excel, PowerPoint, and data visualization tools.
• Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.

Why Join Us

This is a unique opportunity to help shape the future of programmatic marketing and sales enablement at one of the most trusted names in media. You'll work alongside collaborative, cross-functional teams to bring innovative, brand-safe, data-driven advertising solutions to market-while helping advertisers connect with highly engaged local audiences at scale.

Why Hearst?

At Hearst Newspapers, we invest in people. You'll join a mission-driven company committed to innovation, diversity, and community impact-and you'll enjoy benefits designed to support every aspect of your life:

• Comprehensive Health Coverage: Medical, dental, and vision plans

• Financial Wellbeing: Retirement plan with company match

• Work-Life Balance: Generous PTO, holidays, and paid parental leave

• Family Support: Monthly dependent care reimbursement and fertility coverage

• Inclusive Benefits: LGBTQ+ health services, menopause support, mental wellness resources

• Pet Perks: Pet wellness reimbursement and Rover credits

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York, NY. The reasonable estimate is $75,000 - $84,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

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