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Programmatic Marketing Jobs (NOW HIRING)

TEKsystems

Programmatic Marketing Manager

Manhattan, NY

$35 - $40/hr

Programmatic Marketing Manager Onsite NYC Our client, an industry leader in the technology world, is seeking a Programmatic Marketing Manager to support a high-visibility internal advertising program ...

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Netflix

Manager, Performance Marketing

Los Angeles, CA · On-site +1

Key Responsibilities Own, execute, and regularly optimize programmatic performance marketing campaigns across CTV, display, video, and audio channels, in addition to other paid media. Deliver strong ...

Netflix

Manager, Performance Marketing

Los Angeles, CA · On-site +1

Own, execute, and regularly optimize programmatic performance marketing campaigns across CTV, display, video, and audio channels, in addition to other paid media. * Deliver strong business impact (e ...

Netflix

Manager, Performance Marketing

Los Angeles, CA · On-site

Own, execute, and regularly optimize programmatic performance marketing campaigns across CTV, display, video, and audio channels, in addition to other paid media. * Deliver strong business impact (e ...

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Programmatic Marketing information

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$86

How much do programmatic marketing jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries and bonuses. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

Can you make 300k in marketing?

Programmatic marketing roles can offer salaries approaching or exceeding $300,000 for senior positions with extensive experience, advanced skills in data analysis and automation, and leadership responsibilities. Achieving this level typically requires a combination of expertise, certifications, and a strong track record in digital advertising strategies. Entry-level or mid-tier roles generally have lower salary ranges.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What is programmatic marketing?

Programmatic marketing is the automated buying and selling of digital advertising space using software and algorithms. It allows marketers to target specific audiences in real-time across various digital channels, often utilizing tools like demand-side platforms (DSPs) and data management platforms (DMPs).

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

Is programmatic advertising in demand?

Programmatic advertising is in high demand as it allows for automated, data-driven ad buying across digital platforms. Programmatic marketing roles often require skills in data analysis, digital media, and familiarity with ad tech tools like DSPs and SSPs, reflecting the industry's focus on efficiency and targeting.
More about Programmatic Marketing jobs
What cities are hiring for Programmatic Marketing jobs? Cities with the most Programmatic Marketing job openings:
What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
What job categories do people searching Programmatic Marketing jobs look for? The top searched job categories for Programmatic Marketing jobs are:
Programmatic Marketing jobs near you
Infographic showing various Programmatic Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

Programmatic Marketing Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Posted 6 days ago

Job description

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.
The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.
Responsibilities
  • Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
  • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
  • Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
  • Improve and standardize buying workflows across display and video channels
  • Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
  • Build scalable media buying infrastructure and establish programmatic best practices
  • Align display and video buying with broader app acquisition and growth goals
  • Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

Requirements
  • 5-8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
  • Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
  • Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
  • Experience managing large-scale programmatic and video acquisition budgets
  • Experience operating directly in-platform, not only through managed-service or agency-led structures
  • Strong analytical and operational mindset with experience optimizing complex media buying programs
  • Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
  • Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
  • Strong communication skills and comfort working cross-functionally
  • Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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