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Programmatic Marketing Jobs (NOW HIRING)

Underscore Marketing

Associate, Programmatic

New York, NY (Remote) Position Overview The Associate, Programmatic is responsible for supporting the execution, optimization, and analysis of programmatic marketing campaigns across a range of ...

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How much do programmatic marketing jobs pay per hour?

As of Jun 21, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What is programmatic marketing?

Programmatic marketing is the automated process of buying and selling digital advertising space using software and data-driven algorithms. This approach allows advertisers to target specific audiences in real time, optimizing ad placements for greater efficiency and effectiveness. Programmatic marketing leverages technologies such as real-time bidding (RTB) and audience segmentation to deliver personalized ads across various online platforms. The goal is to maximize return on investment (ROI) by reaching the right person, at the right time, with the right message.

What does a programmatic marketer do?

A programmatic marketer manages digital advertising campaigns using automated platforms and real-time bidding technology to target specific audiences efficiently. They analyze data, optimize ad performance, and use tools like demand-side platforms (DSPs) to maximize return on ad spend. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is the salary of programmatic marketing?

The average salary for a programmatic marketing specialist ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Entry-level roles typically start around $50,000, while experienced professionals or those in senior positions can earn over $120,000. Skills in digital advertising platforms and data analysis are often required for higher-paying roles.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What are the 4 types of programmatic advertising?

Programmatic marketing involves four main types of advertising: display, video, mobile, and social media. These types use automated platforms and real-time bidding to target audiences efficiently, requiring skills in digital ad platforms and data analysis.

What jobs pay $500,000 a year in the US?

In the field of programmatic marketing, high-level roles such as Chief Marketing Officer or Vice President of Marketing can reach or exceed $500,000 annually, especially in large organizations or with significant bonuses and stock options. These positions typically require extensive experience, strategic leadership skills, and a strong understanding of digital advertising tools and data analytics.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

More about Programmatic Marketing jobs
What cities are hiring for Programmatic Marketing jobs? Cities with the most Programmatic Marketing job openings:
What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
What job categories do people searching Programmatic Marketing jobs look for? The top searched job categories for Programmatic Marketing jobs are:
Programmatic Marketing jobs near you

Programmatic Marketing Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Posted 4 days ago

Job description

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.
The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.
Responsibilities
  • Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
  • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
  • Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
  • Improve and standardize buying workflows across display and video channels
  • Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
  • Build scalable media buying infrastructure and establish programmatic best practices
  • Align display and video buying with broader app acquisition and growth goals
  • Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

Requirements
  • 5-8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
  • Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
  • Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
  • Experience managing large-scale programmatic and video acquisition budgets
  • Experience operating directly in-platform, not only through managed-service or agency-led structures
  • Strong analytical and operational mindset with experience optimizing complex media buying programs
  • Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
  • Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
  • Strong communication skills and comfort working cross-functionally
  • Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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