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How much do programmatic marketing jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic marketing professional?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

Is programmatic marketing in demand?

Programmatic marketing is in high demand as companies increasingly rely on automated digital advertising to target audiences efficiently. Skills in data analysis, ad platforms, and real-time bidding are valuable, and the role often requires familiarity with tools like DSPs and ad servers. The field is expected to grow as digital advertising continues to expand across industries.

What is programmatic marketing?

Programmatic marketing is a method of buying and optimizing digital advertising using automated technology and data-driven algorithms. It allows marketers to target specific audiences across various platforms in real-time, often utilizing tools like demand-side platforms (DSPs) and data management platforms (DMPs) to improve campaign efficiency and effectiveness.
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What cities are hiring for Programmatic Marketing jobs?

Cities with the most Programmatic Marketing job openings:

What states have the most Programmatic Marketing jobs?

States with the most job openings for Programmatic Marketing jobs include:

What job categories do people searching Programmatic Marketing jobs look for?

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Programmatic Marketing jobs near you
Infographic showing various Programmatic Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

Vice President, Programmatic

Publicis Groupe Holdings B.V

Philadelphia, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency

Job description

Company description
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Overview
The Vice President serves as the primary client lead for a team, providing senior-level expertise and strategic direction in all matters related to programmatic media. This role is accountable for overall client success, operational leadership, and long-term strategic planning. The VP will drive cross-team integration, ensure high client satisfaction, and serve as the escalation point for client, strategic, financial, and partner-related matters across a brand portfolio.
The VP guides the team in resource management, setting long-term goals, and securing resources to meet business workflows and revenue targets. You will require an understanding of the evolving digital landscape and the ability to leverage programmatic insights to inform broader media strategies. By setting clear performance expectations and leading by example, the VP ensures the programmatic function is operating efficiently and driving client success. You will report to the SVP, Programmatic.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations
Responsibilities
  • Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients
  • Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning
  • Identify and address operational challenges, resource needs, and client relationship dynamics
  • Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client
  • Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues
  • Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes
  • Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates
  • Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices
  • Serve as a thought leader within the agency and industry by contributing to the agency's evolving programmatic strategy and new business efforts
  • Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue
  • Lead the development and implementation of innovative solutions in platform technology, data, and media inventory for agency and client growth
  • Advocate for staff growth, conduct performance reviews, and support the professional advancement of team members

Qualifications
  • 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies
  • 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development
  • Extensive programmatic marketing expertise and an understanding of digital advertising trends
  • Financial acumen with the ability to manage complex accounts and revenue models
  • Exceptional leadership, communication, and presentation skills
  • High-level proficiency in excel (managing complex spreadsheets) and PowerPoint (creating client decks)
  • Experience anticipating challenges and implementing solutions proactively
  • Strong knowledge of the external media marketplace and emerging trends

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-BB3
Compensation Range: USD $149,340.00 - USD $214,620.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.

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