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Programmatic Marketing Jobs (NOW HIRING)

Serve as a trusted advisor to clients, understanding their marketing goals and building tailored programmatic marketing recommendations that leverage the full capabilities of the Life360 ads platform.

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Leads programmatic marketing and enrollment efforts with Registration and Program teams to meet annual goals, while developing targeted strategies for donors, families, staff, and volunteer ...

Leads programmatic marketing and enrollment efforts with Registration and Program teams to meet annual goals, while developing targeted strategies for donors, families, staff, and volunteer ...

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Programmatic Marketing information

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How much do programmatic marketing jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic marketing professional?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

More about Programmatic Marketing jobs

What cities are hiring for Programmatic Marketing jobs?

Cities with the most Programmatic Marketing job openings:

What states have the most Programmatic Marketing jobs?

States with the most job openings for Programmatic Marketing jobs include:

Infographic showing various Programmatic Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

Sr. Marketing Manager, Growth Marketing

Amazon

New York, NY • On-site

Full-time

Re-posted 3 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,086 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

Are you ready to transform how businesses connect with customers. At Amazon Ads, we're not just selling advertising - we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology.

Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with the world's leading brands to drive mutually beneficial growth.
To accelerate the next phase of Amazon Ads development, we're committed to deepening our relationships with high-potential growth accounts across multiple verticals. These accounts represent significant expansion opportunities, and our team plays a crucial role in helping them achieve and exceed their desired outcomes through expert marketing strategy, tech innovation, and scalable programmatic engagement. Our work drives innovation and growth across the full funnel, including solutions that extend beyond Amazon.com.
At the heart of this initiative is the Amazon Ads Growth Marketing Team

We enhance advertiser expertise, capabilities, and visibility through scalable marketing programs that foster growth for advertisers and Amazon Ads. To further our mission, we're seeking a Sr. Marketing Manager who excels in driving strategic account engagement across a portfolio, unlocking new growth opportunities, and shaping the future of digital advertising with a diverse set of growth accounts.

If you're passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.
The Growth Marketing, Account-Based Marketing (ABM) team drives growth through innovative programs with our most strategic advertisers. We're seeking a results-driven marketer to develop and quarterback a 1:many ABM program for a portfolio of growth accounts - one that accelerates product adoption, builds pipeline, and influences revenue across multiple verticals. Working closely with sales teams, product marketing, and marketing channels, you'll lead the integrated marketing plan and cultivate strong, collaborative relationships with a portfolio of high-potential growth accounts.
The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies

You should excel at leading cross-functional teams, developing integrated campaigns, and managing scalable marketing programs across multiple accounts simultaneously. We're looking for a skilled relationship builder adept at stakeholder management across all levels - both internally and with senior client-side decision-makers - and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your ability to deliver innovative, segmented solutions across a portfolio of growth accounts, coupled with exceptional storytelling and communication skills, will be crucial.

Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results at scale.
Key job responsibilities
- Develop and own the 1:many ABM strategy for a portfolio of growth accounts, serving as the marketing lead for growth account engagement
- Build and execute scalable, segmented go-to-market plans with sales, marketing, product, and category teams to support portfolio growth and full-funnel adoption across multiple accounts
- Drive tiered, programmatic marketing tactics to engage multiple decision-makers and stakeholders within target accounts, leveraging segmentation to maximize efficiency and relevance at scale
- Lead integrated campaigns across digital, events, content, executive engagement, and scalable experiences tailored to the needs and growth stage of each account tier in the portfolio
- Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and category teams to ensure consistent and personalized execution across the growth account portfolio
- Serve as the strategic marketing point of contact for growth account engagement, building understanding of business objectives, challenges, and opportunities across multiple accounts and verticals
- Develop and present portfolio-level insights, account-specific performance narratives, and growth roadmaps to internal leadership and client stakeholders


What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Amazon logo

About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US