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Programmatic Marketing Jobs (NOW HIRING)

Netflix

Manager, Performance Marketing

Los Angeles, CA · On-site

Own, execute, and regularly optimize programmatic performance marketing campaigns across CTV, display, video, and audio channels, in addition to other paid media. * Deliver strong business impact (e ...

Crateandbarrel

The Marketing Programmatic Specialist will lead the daily management, refinement, and performance analysis of our multi-channel programmatic initiatives. You will implement high-level strategies as ...

Mentoring Alliance

Director of Marketing

Tyler, TX · On-site

Leads programmatic marketing and enrollment efforts with Registration and Program teams to meet annual goals, while developing targeted strategies for donors, families, staff, and volunteer ...

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How much do programmatic marketing jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries and bonuses. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

Can you make 300k in marketing?

Programmatic marketing roles can offer salaries approaching or exceeding $300,000 for senior positions with extensive experience, advanced skills in data analysis and automation, and leadership responsibilities. Achieving this level typically requires a combination of expertise, certifications, and a strong track record in digital advertising strategies. Entry-level or mid-tier roles generally have lower salary ranges.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What is programmatic marketing?

Programmatic marketing is the automated buying and selling of digital advertising space using software and algorithms. It allows marketers to target specific audiences in real-time across various digital channels, often utilizing tools like demand-side platforms (DSPs) and data management platforms (DMPs).

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

Is programmatic advertising in demand?

Programmatic advertising is in high demand as it allows for automated, data-driven ad buying across digital platforms. Programmatic marketing roles often require skills in data analysis, digital media, and familiarity with ad tech tools like DSPs and SSPs, reflecting the industry's focus on efficiency and targeting.
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What cities are hiring for Programmatic Marketing jobs? Cities with the most Programmatic Marketing job openings:
What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
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Programmatic Marketing jobs near you
Infographic showing various Programmatic Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Manager, Performance Marketing

Manager, Performance Marketing

Netflix

Los Angeles, CA • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 11 days ago

Netflix rating

5.8

Company rating: 5.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

60th of 68 rated media

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.
The Marketing organization is seeking an innovative and strategic Performance Marketing expert with a deep specialization in programmatic media to drive incremental global membership growth. The ideal candidate will have a proven track record in developing and executing successful programmatic strategies across connected TV (CTV), display, online video, and audio. This role requires a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach. We need a data-savvy professional who excels in stakeholder management, partners effectively with creative teams, and enhances relationships with acquisition partners to deliver high-quality impressions and added value.
Key Responsibilities
  • Own, execute, and regularly optimize programmatic performance marketing campaigns across CTV, display, video, and audio channels, in addition to other paid media.
  • Deliver strong business impact (e.g. revenue, growth, and ROAS) across all key markets, contributing to Netflix's membership growth goals.
  • Lead the end-to-end project management for performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders.
  • Manage relationships with regional stakeholders to deliver a best-in-class partnership.
  • Partner with Brand, Product Marketing, Consumer Insights, and Country Marketers to ensure the delivery of high-quality, legally-compliant creative to potential members. Be an expert in programmatic-first creatives across CTV, display, video, and audio placements.
  • Collaborate with partner teams to develop a test-and-learn agenda aimed at unlocking new programmatic channels, ad formats, and scaling user acquisition activities. Assist in translating campaign/test results into clear, concise, visual, and exec-friendly memos and decks.
  • Be a thought partner to a broad set of cross-functional partners, including Finance, Data Science, and Engineering, on key web and mobile solutions for optimal measurement needs.
  • Streamline ad operations, including partnering with platform reps to set up campaigns, upload creative into the platforms, build and QA ads, and set the ads live.
  • Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements
  • +7 years of implementing successful customer acquisition strategies and managing KPIs in the entertainment industry, a fast-paced subscription-led business, or a digital-native company, with a focus on running and scaling programmatic campaigns across CTV, display, video, and audio.
  • Experience building a programmatic performance marketing program from scratch, working directly in and with DSP platforms such as The Trade Desk and DV360.
  • Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders.
  • In-depth understanding of user acquisition algorithms, incremental-based KPIs, and programmatic marketing technology (DSPs, Ad Servers, Campaign Managers, Ad Verification, etc.)
  • Comfortable building campaigns and ads in DSPs. Experience with "Ads Manager" tools for businesses (e.g. Meta, Google, and TikTok Ads Manager) an added bonus.
  • Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
  • Analytical with an ability to craft a clear and concise data-driven narrative.
  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
  • Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects.
  • Respect, understanding, and enthusiasm for Netflix culture.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $215,000.00 - $346,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

What Netflix employees say

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About Netflix

Sourced by ZipRecruiter

Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Industry

Arts, entertainment, and recreation

Company size

5,001 - 10,000 Employees

Headquarters location

Los Gatos, CA, US

Year founded

1997

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