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Programmatic Marketing Jobs (NOW HIRING)

Suffolk Construction

Marketing Manager

Boston, MA · On-site

$89K - $121K/yr

Conceptualize and deliver programmatic marketing plans aligned with regional and corporate business objectives * Promote Suffolk's value proposition in priority markets to support business ...

Suffolk Construction

Marketing Manager

Boston, MA · Hybrid

Conceptualize and deliver programmatic marketing plans aligned with regional and corporate business objectives * Promote Suffolk's value proposition in priority markets to support business ...

Suffolk Construction

Marketing Manager

Boston, MA · Hybrid

Conceptualize and deliver programmatic marketing plans aligned with regional and corporate business objectives * Promote Suffolk's value proposition in priority markets to support business ...

Mentoring Alliance

Director of Marketing

Tyler, TX

Leads programmatic marketing and enrollment efforts with Registration and Program teams to meet annual goals, while developing targeted strategies for donors, families, staff, and volunteer ...

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Programmatic Marketing information

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How much do programmatic marketing jobs pay per hour?

As of Jun 22, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What is programmatic marketing?

Programmatic marketing is the automated process of buying and selling digital advertising space using software and data-driven algorithms. This approach allows advertisers to target specific audiences in real time, optimizing ad placements for greater efficiency and effectiveness. Programmatic marketing leverages technologies such as real-time bidding (RTB) and audience segmentation to deliver personalized ads across various online platforms. The goal is to maximize return on investment (ROI) by reaching the right person, at the right time, with the right message.

What does a programmatic marketer do?

A programmatic marketer manages digital advertising campaigns using automated platforms and real-time bidding technology to target specific audiences efficiently. They analyze data, optimize ad performance, and use tools like demand-side platforms (DSPs) to maximize return on ad spend. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is the salary of programmatic marketing?

The average salary for a programmatic marketing specialist ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Entry-level roles typically start around $50,000, while experienced professionals or those in senior positions can earn over $120,000. Skills in digital advertising platforms and data analysis are often required for higher-paying roles.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What are the 4 types of programmatic advertising?

Programmatic marketing involves four main types of advertising: display, video, mobile, and social media. These types use automated platforms and real-time bidding to target audiences efficiently, requiring skills in digital ad platforms and data analysis.

What jobs pay $500,000 a year in the US?

In the field of programmatic marketing, high-level roles such as Chief Marketing Officer or Vice President of Marketing can reach or exceed $500,000 annually, especially in large organizations or with significant bonuses and stock options. These positions typically require extensive experience, strategic leadership skills, and a strong understanding of digital advertising tools and data analytics.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

More about Programmatic Marketing jobs
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What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
What job categories do people searching Programmatic Marketing jobs look for? The top searched job categories for Programmatic Marketing jobs are:
Programmatic Marketing jobs near you

Programmatic Account Executive NY

Klever Programmatic

Manhattan, NY • On-site

Full-time

Posted 26 days ago

Job description

Account Executive

Department: Revenue / Sales

Reports To: VP, Revenue

Location: NYC

Klever Programmatic

Klever is a programmatic advertising solutions company based primarily in Montreal and New York. We power omnichannel activation across display, video, CTV, programmatic audio, DOOH, native, and mobile- driven by Klever Proximity, our location intelligence engine that turns movement data into actionable insight. Programmatic is complex and fast-growing, and Klever's expertise is essential. The revenue team is small enough that the next hire shapes how we sell.

About the Role

You'll own the full sales cycle- from discovery through close- to convert pipeline into revenue. Your job is to open doors, run consultative sales processes, and close net-new deals in the programmatic advertising space across a defined set of high priority verticals.

Klever is a growing business with a proven proposition and early commercial traction. You will be joining a small revenue team of three sellers where your contribution is visible, and you have influence on how we go to market.

What You Will Do

  • Own the full sales cycle for new business: prospecting, discovery, demo, proposal, negotiation, and close
  • Convert qualified meetings into pipeline and closed revenue
  • Develop and execute account strategies for target verticals and buyer personas
  • Run consultative sales conversations with media buyers, agencies, and brand marketers
  • Partner with RevOps for pipeline reporting, forecasting, and deal progression tracking
  • Hit quarterly and annual new business revenue targets

What You Bring

  • 4+ years of sales experience with a demonstrable track record of closing new business
  • Experience in programmatic advertising, ad tech, or digital media sales
  • Ability to run a consultative, multi-stakeholder sales process in a technical environment
  • Comfort selling to agencies, brand marketers, and media buyers
  • Strong pipeline management discipline- accurate forecasting, clean CRM hygiene
  • Proven ability to self-source pipeline without reliance on inbound leads or SDR support including cold outreach, trigger-based prospecting, and network-driven introductions.
  • Self-starter mentality

Nice to Have

  • Existing relationships with agencies (independent and/or holding companies) or programmatic buyers
  • Experience selling DSP, SSP, or data/audience solutions
  • Familiarity with programmatic buying workflows and measurement (CPM, ROAS, foot traffic attribution)
  • Familiarity with location data, movement data, or spatial intelligence as a media targeting capability

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