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How much do programmatic marketing jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic marketing professional?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

Is programmatic marketing in demand?

Programmatic marketing is in high demand as companies increasingly rely on automated digital advertising to target audiences efficiently. Skills in data analysis, ad platforms, and real-time bidding are valuable, and the role often requires familiarity with tools like DSPs and ad servers. The field is expected to grow as digital advertising continues to expand across industries.

What is programmatic marketing?

Programmatic marketing is a method of buying and optimizing digital advertising using automated technology and data-driven algorithms. It allows marketers to target specific audiences across various platforms in real-time, often utilizing tools like demand-side platforms (DSPs) and data management platforms (DMPs) to improve campaign efficiency and effectiveness.
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What cities are hiring for Programmatic Marketing jobs?

Cities with the most Programmatic Marketing job openings:

What states have the most Programmatic Marketing jobs?

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What job categories do people searching Programmatic Marketing jobs look for?

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Programmatic Marketing jobs near you
Infographic showing various Programmatic Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

Sr. Product Marketing Manager, Programmatic Ad Solutions

Lyft

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Lyft rating

7.6

Company rating: 7.6 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

2nd of 9 rated taxi private hire

Job description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media - and we are looking for exceptional talent to help lead that charge.
We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization.
This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market - both on-platform and off - and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape.
Responsibilities:
  • Programmatic Strategy & Audience Extension Go-to-Market
    • Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
    • Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
    • Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
    • Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
    • Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
    • Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.
  • Programmatic Channel & Partner Management
    • Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
    • Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem - defining how Lyft Ads integrates technically, commercially, and strategically with each partner.
    • Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment.
    • Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability.
    • Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented and continuously improved.
    • Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incremental revenue opportunities for Lyft Ads.
Experience:
  • 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
  • Strong knowledge of the programmatic ecosystem - including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.
  • Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
  • Experience developing go-to-market strategies and pricing frameworks for advertising products.
  • Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
  • Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
  • Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
  • Bachelor's degree or equivalent experience.
  • Preferred
    • Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
    • Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.
    • Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.
    • Understanding of location-based advertising, mobility data, and contextual targeting methodologies.
    • Experience building and managing joint business plans with major agency holding companies and independent agencies.
Benefits:
  • Great medical, dental, and vision insurance options with additional programs available when enrolled
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • 401(k) plan with company match to help save for your future
  • In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Subsidized commuter benefits
  • Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

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About Lyft

Sourced by ZipRecruiter

At Lyft, our mission is to improve people's lives with the world's best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Industry

Ground public transportation

Company size

5,001 - 10,000 Employees

Headquarters location

San Francisco, CA, US

Year founded

2012

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