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Programmatic Marketing Jobs (NOW HIRING)

Leads programmatic marketing and enrollment efforts with Registration and Program teams to meet annual goals, while developing targeted strategies for donors, families, staff, and volunteer ...

You'll get to flex your product marketing and programmatic marketing skills across all channels. And you'll be a critical contributor to building the systems to scale our channel business impact.

You'll get to flex your product marketing and programmatic marketing skills across all channels. And you'll be a critical contributor to building the systems to scale our channel business impact.

Define programmatic marketing plans to create a quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting large enterprise accounts, various levels of persona ...

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Programmatic Marketing information

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How much do programmatic marketing jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries and bonuses. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

Can you make 300k in marketing?

Programmatic marketing roles can offer salaries approaching or exceeding $300,000 for senior positions with extensive experience, advanced skills in data analysis and automation, and leadership responsibilities. Achieving this level typically requires a combination of expertise, certifications, and a strong track record in digital advertising strategies. Entry-level or mid-tier roles generally have lower salary ranges.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What is programmatic marketing?

Programmatic marketing is the automated buying and selling of digital advertising space using software and algorithms. It allows marketers to target specific audiences in real-time across various digital channels, often utilizing tools like demand-side platforms (DSPs) and data management platforms (DMPs).

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

Is programmatic advertising in demand?

Programmatic advertising is in high demand as it allows for automated, data-driven ad buying across digital platforms. Programmatic marketing roles often require skills in data analysis, digital media, and familiarity with ad tech tools like DSPs and SSPs, reflecting the industry's focus on efficiency and targeting.
More about Programmatic Marketing jobs
What cities are hiring for Programmatic Marketing jobs? Cities with the most Programmatic Marketing job openings:
What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
Infographic showing various Programmatic Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Programmatic Channel Marketing Senior Associate

Programmatic Channel Marketing Senior Associate

JP Morgan Chase

Manhattan, NY

Full-time

Medical, Retirement

Posted 20 days ago


JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 492 frontline employees who took The Breakroom Quiz

61st of 150 rated banks


Job description

The Programmatic Media Center of Excellence is responsible for overseeing the development, execution, and optimization of large-scale programmatic media initiatives.

As a Programmatic Channel Marketing Senior Associate on the Paid Media team, you will be responsible for leading the planning, execution, and optimization of complex digital advertising campaigns across programmatic platforms, leveraging both manual and automated (AI, agentic) methods. You should have advanced hands-on experience in campaign setup, trafficking, QA, and optimization, as well as a strategic mindset for developing targeted media strategies. You will mentor junior team members, collaborate with internal and external partners, and promote process improvements through automation and workflow enhancements. You should also have advanced reporting experience, compliance oversight, and stay ahead of industry innovations.

Job Responsibilities: 

  • Independently manage execution, monitoring, and optimization of paid media campaigns using advanced manual and automated techniques (API integrations, custom scripts, automation dashboards). 
  • Create QA campaign setups, or AI-based workflows, automated bidding, predictive audience targeting and dynamic creative optimizations 
  • Develop and implement campaign strategies in collaboration with cross-functional teams. 
  • Analyze complex campaign data, interpret AI-driven insights, and recommend optimizations to maximize ROI and achieve KPIs. 
  • Oversee campaign budgets, pacing, and bid strategies for multiple projects. 
  • Troubleshoot and resolve advanced campaign delivery and performance issues. 
  • Guide reporting automation, workflow improvements, and process scaling initiatives. 
  • Prepare and present detailed performance reports, highlighting actionable recommendations. 
  • Mentor and train junior analysts and associates. 
  • Ensure compliance with brand guidelines, privacy regulations, and platform policies. 
  • Stay current with industry trends, platform updates, and best practices. 

Required qualifications, capabilities and skills: 

  • Bachelor's degree in Marketing, Business, Communications, or related field. 
  • 4+ years of hands-on experience in paid media and programmatic campaign management. 
  • Advanced proficiency with DV360, The Trade Desk, Amazon DSP, CM360, and other ad tech  delivery and reporting platforms. 
  • Strong analytical, communication, and project management skills. 
  • Excellent organizational and multi-tasking skills 
  • Proven ability to work independently and lead collaborative projects. 

Preferred qualifications, capabilities and skills: 

  • Certifications in programmatic platforms (e.g., DV360, The Trade Desk). 
  • Experience with AI copilots, automation dashboards, and campaign setup tools. 
  • Advanced understanding of data feeds, APIs, and ad reporting systems. 
  • Proficiency with data visualization tools and advanced Excel skills. 

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

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