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Programmatic Marketing Jobs (NOW HIRING)

Mentoring Alliance

Director of Marketing

Tyler, TX · On-site

Leads programmatic marketing and enrollment efforts with Registration and Program teams to meet annual goals, while developing targeted strategies for donors, families, staff, and volunteer ...

Townsquare Ignite

Director of Direct Mail

Dallas, TX · On-site

This role requires a deep understanding of programmatic marketing and audience targeting, with specific expertise in data-driven Direct Mail solutions. You must be comfortable operating as both a ...

Townsquare Ignite

Director of Direct Mail

Dallas, TX · On-site

This role requires a deep understanding of programmatic marketing and audience targeting, with specific expertise in data-driven Direct Mail solutions. You must be comfortable operating as both a ...

VAST Data

Sr. Field Marketing Manager

Manhattan, NY · On-site +1

Define programmatic marketing plans to create a quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting large enterprise accounts, various levels of persona ...

Cision

VP, Growth Marketing

Lead end-to-end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.

VAST Data

Sr. Field Marketing Manager

Manhattan, NY · On-site

Define programmatic marketing plans to create a quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting large enterprise accounts, various levels of persona ...

Coegi

Programmatic Specialist

Saint Louis, MO · Hybrid

Promote the external marketing of Coegi by developing timely blogs, white papers and case studies ... programmatic bidding and social advertising experience. * Must be a self-starter that takes ...

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Programmatic Marketing information

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How much do programmatic marketing jobs pay per hour?

As of Jun 21, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What is programmatic marketing?

Programmatic marketing is the automated process of buying and selling digital advertising space using software and data-driven algorithms. This approach allows advertisers to target specific audiences in real time, optimizing ad placements for greater efficiency and effectiveness. Programmatic marketing leverages technologies such as real-time bidding (RTB) and audience segmentation to deliver personalized ads across various online platforms. The goal is to maximize return on investment (ROI) by reaching the right person, at the right time, with the right message.

What does a programmatic marketer do?

A programmatic marketer manages digital advertising campaigns using automated platforms and real-time bidding technology to target specific audiences efficiently. They analyze data, optimize ad performance, and use tools like demand-side platforms (DSPs) to maximize return on ad spend. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is the salary of programmatic marketing?

The average salary for a programmatic marketing specialist ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Entry-level roles typically start around $50,000, while experienced professionals or those in senior positions can earn over $120,000. Skills in digital advertising platforms and data analysis are often required for higher-paying roles.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What are the 4 types of programmatic advertising?

Programmatic marketing involves four main types of advertising: display, video, mobile, and social media. These types use automated platforms and real-time bidding to target audiences efficiently, requiring skills in digital ad platforms and data analysis.

What jobs pay $500,000 a year in the US?

In the field of programmatic marketing, high-level roles such as Chief Marketing Officer or Vice President of Marketing can reach or exceed $500,000 annually, especially in large organizations or with significant bonuses and stock options. These positions typically require extensive experience, strategic leadership skills, and a strong understanding of digital advertising tools and data analytics.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

More about Programmatic Marketing jobs
What cities are hiring for Programmatic Marketing jobs? Cities with the most Programmatic Marketing job openings:
What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
What job categories do people searching Programmatic Marketing jobs look for? The top searched job categories for Programmatic Marketing jobs are:
Programmatic Marketing jobs near you
Programmatic Trader

Programmatic Trader

MassMedia Marketing, Advertising, PR

Las Vegas, NV • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

Job description

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.
We're looking for a Programmatic Trader to join our media team and own the execution, optimization, and performance of programmatic campaigns across our client portfolio. This role is for someone who lives inside DSP interfaces, thinks in CPMs and win rates, and knows how to move levers to drive real results. You'll work across CTV/OTT, display, video, audio, and DOOH, with a focus on data-driven outcomes and accountable media buying.
Key Responsibilities:
Programmatic Trading & Campaign Execution
  • Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
  • Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings.
  • Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply.
  • Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms.
  • Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels.

Tracking & Tag Management
  • Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launch.
  • Work within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform-native tracking in support of campaign measurement goals.
  • Coordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updates.
  • Conduct tag audits and flag discrepancies between platform-reported and analytics-reported data; troubleshoot using GTM Preview mode and browser developer tools.
  • Support implementation of DSP-native measurement solutions including platform pixels and conversion tracking configuration.

Optimization & Performance Management
  • Monitor campaign performance daily and apply tactical optimizations to hit client KPIs.
  • Analyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaigns.
  • Conduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over time.
  • Track and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution-based outcomes.
  • Apply an understanding of digital attribution models to contextualize results and advise on measurement approach.

Reporting & Insights
  • Develop and maintain campaign dashboards and in-flight reports for platform-native reporting and media analytics dashboards.
  • Compile clear, insightful post-campaign reports that translate programmatic data into plain-language performance narratives for clients.
  • Collaborate with ad operations on pixel-based and platform-native measurement setup to ensure clean, reliable data feeding into campaign reporting.

Client & Team Collaboration
  • Partner with cross-functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategy.
  • Participate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationale.
  • Maintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunities.
  • Stay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types.

Requirements
  • 3-5 years of agency or trading desk experience with hands-on programmatic buying and optimization.
  • Advanced proficiency in one or more major DSPs.
  • Working knowledge of tag management and tracking implementation, including Google Tag Manager and DSP-native pixel solutions.
  • Experience across multiple programmatic channels: CTV/OTT, display, video, audio, and/or DOOH.
  • Solid understanding of programmatic supply chain mechanics: RTB, PMPs, preferred deals, open auction, SSPs, and ad exchanges.
  • Hands-on experience building and managing audience segments using first-party data, third-party data providers, and lookalike modeling.
  • Strong analytical skills with the ability to interpret platform data and translate insights into action.
  • Familiarity with ad verification, viewability measurement, and brand safety tools (IAS, DV, MOAT).
  • Experience working across multiple U.S. DMAs with market-by-market budget allocation and strategy.
  • Excellent organizational and communication skills; comfortable managing multiple campaigns and deadlines simultaneously.
  • Bachelor's degree in marketing, advertising, communications, or a related field.

Benefits
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.
  • Competitive salaries and opportunity for advancement; we always strive to promote from within!
  • Annual team bonus incentives based on achieving individual and company goals
  • Hybrid work model with flexible in-office/remote schedule
  • Medical, dental and vision plans for you and your family and financial protection
  • 401(k) plan with 3% company matching program
  • Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
  • Paid maternity leave
  • Professional development, industry training opportunities, and career advancement from within
  • Mileage reimbursement for work-related travel

Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.

Apply