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Programmatic Marketing Jobs (NOW HIRING)

SPS COMMERCE, Inc.

Partner Marketing Manager

$79.42K - $123.09K/yr

You'll get to flex your product marketing and programmatic marketing skills across all channels. And you'll be a critical contributor to building the systems to scale our channel business impact.

Spscommerce

OR

$79.42K - $123.09K/yr

You'll get to flex your product marketing and programmatic marketing skills across all channels. And you'll be a critical contributor to building the systems to scale our channel business impact.

VAST Data

Sr. Field Marketing Manager

Manhattan, NY · On-site +1

Define programmatic marketing plans to create a quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting large enterprise accounts, various levels of persona ...

Cision

VP, Growth Marketing

Lead end-to-end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.

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How much do programmatic marketing jobs pay per hour?

As of May 29, 2026, the average hourly pay for programmatic marketing in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Marketing professional, and why are they important?

To thrive as a Programmatic Marketing professional, you need a strong understanding of digital advertising, data analysis, and audience targeting, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad exchanges, analytics tools like Google Analytics, and certifications such as Google Ads or IAB Digital Media Buying are typically required. Exceptional problem-solving, communication, and adaptability help professionals collaborate with cross-functional teams and respond to fast-changing campaign dynamics. These skills and qualifications are crucial for optimizing ad spend, maximizing campaign performance, and staying competitive in the evolving digital advertising landscape.

What are some common challenges faced by professionals in programmatic marketing and how can they be addressed?

Professionals in programmatic marketing often face challenges such as keeping up with rapidly evolving technology, managing data privacy regulations, and ensuring ad placements are both effective and brand-safe. To address these, it's important to stay updated on industry trends through ongoing training, collaborate closely with legal and compliance teams, and utilize advanced brand safety tools. Building strong relationships with vendors and consistently analyzing campaign data can also help optimize performance and prevent common pitfalls.

What is programmatic marketing?

Programmatic marketing is the automated process of buying and selling digital advertising space using software and data-driven algorithms. This approach allows advertisers to target specific audiences in real time, optimizing ad placements for greater efficiency and effectiveness. Programmatic marketing leverages technologies such as real-time bidding (RTB) and audience segmentation to deliver personalized ads across various online platforms. The goal is to maximize return on investment (ROI) by reaching the right person, at the right time, with the right message.

What is the difference between Programmatic Marketing vs Digital Advertising Specialist?

AspectProgrammatic MarketingDigital Advertising Specialist
CredentialsRelevant certifications (e.g., IAB certifications), marketing degreesMarketing or advertising degrees, certifications optional
Work EnvironmentData-driven platforms, ad exchanges, DSPsAd campaigns, media planning, client communication
Industry UsageOnline advertising, media agencies, tech firmsAdvertising agencies, brands, media companies
Search & Comparison IntentFocuses on automated ad buying and data analyticsFocuses on campaign creation and media placement

Programmatic Marketing involves automated ad buying using data and technology, while Digital Advertising Specialists focus on creating and managing ad campaigns manually. Both roles work within digital marketing but differ in technical complexity and tools used.

More about Programmatic Marketing jobs
What cities are hiring for Programmatic Marketing jobs? Cities with the most Programmatic Marketing job openings:
What states have the most Programmatic Marketing jobs? States with the most job openings for Programmatic Marketing jobs include:
What job categories do people searching Programmatic Marketing jobs look for? The top searched job categories for Programmatic Marketing jobs are:
Programmatic Marketing jobs near you
Programmatic Relationship Manager

Programmatic Relationship Manager

Shaker Recruitment Marketing

Oak Park, IL

Full-time

Posted 18 days ago

Job description

Company Description

At Shaker, we believe people can do impactful things. Especially our people. In this role, you’ll help us transform companies by connecting them to the right solutions for their most complex talent needs. Focused on helping organizations enhance their recruitment and retention results, you’ll collaborate with co-workers, partners, and clients to make it happen. Within our tight-knit community, you’ll see the future you create and enjoy the team support to learn, grow, and thrive. What could be more powerful than that? Connect to the Power of People, with Shaker.

Job Description

The Programmatic Relationship Manager is responsible for building and managing strong relationships with media partners while supporting the growth and performance of our programmatic exchange platform. This role serves as a key liaison between external media partners and internal teams, ensuring successful partner onboarding, effective campaign execution, and transparent performance reporting.

Key Responsibilities

Media Partner Management & Growth

  • Own and manage day-to-day relationships with existing media partners to drive mutual growth and performance.
  • Identify, evaluate, and source new media partners aligned with platform strategy and revenue goals.
  • Conduct partner reviews, due diligence, and performance assessments, and provide clear recommendations and reports to leadership prior to onboarding.
  • Support partner onboarding by coordinating requirements, expectations, and performance benchmarks.

Programmatic Campaign Oversight 

  • Manage and oversee job advertising campaigns running on the exchange platform.
  • Work closely with the Programmatic Campaign Management team to share insights, trends, and optimization opportunities related to campaign performance.
  • Act as a subject-matter expert on exchange performance for media partners and internal stakeholders.

Reporting & Performance Insights

  • Track and monitor daily spend, pacing, and delivery metrics between the platform and media partners.
  • Analyze campaign and partner performance data to identify trends, risks, and opportunities.
  • Prepare regular performance reports and executive-level summaries for leadership, highlighting key metrics, insights, and recommendations.

Cross-Functional Collaboration

  • Partner closely with internal teams including Programmatic Operations, Campaign Management, Product, and Finance to ensure seamless execution and reporting.
  • Provide feedback from media partners to help inform platform enhancements and operational improvements.
Qualifications

Required

  • 2-4 years of experience in programmatic advertising, ad tech, media partnerships, or digital media operations.
  • Experience managing media partners and/or advertising campaigns at scale.
  • Proven ability to analyze performance data and translate it into clear, actionable insights.
  • Strong communication skills with the ability to present confidently to leadership and external partners.

Preferred

  • Experience with job advertising, performance marketing, or marketplace/exchange environments.
  • Familiarity with spend reconciliation, pacing, and revenue reporting.
  • Comfortable working in fast-paced, data-driven environments.

Key Skills & Competencies 

  • Programmatic strategy and execution
  • Partner relationship management
  • Data analysis and reporting
  • Campaign performance optimization
  • Cross-functional collaboration
  • Attention to detail and operational rigor

Additional Information

REWARDS AND CAREER ADVANTAGES

Within a culture defined by energy, fun, and talent, our team enjoys competitive pay, health and financial benefits, and the opportunity to work among innovative, friendly colleagues.  

ABOUT US  

Shaker Recruitment Marketing is the leading full-service talent marketing agency redefining how organizations attract, hire, and retain talent. With 75 years of expertise in branding, talent attraction, media, MarTech, and analytics, Shaker delivers strategies that lead with insight, fueled by creativity, and grounded in a legacy of trust and innovation.Â