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Assistant Performance Marketing Jobs (NOW HIRING)

Pearson

Lead Specialist, Performance Marketing

Lead Performance Marketing Specialist; Paid Search Lead Position Summary We are seeking a highly ... measurement initiatives. * Assist with forecasting, spend pacing, and budget allocation ...

Xnurta

Performance Marketing Specialist

Bellevue, WA

$90K - $120K/yr

... * Assist in identifying and testing relevant Reddit communities where our ICP engages, and help ... performance marketing, ideally with some in-house or agency-side B2B SaaS exposure. * Working ...

ShopBack

Performance Marketing Manager

New York, NY · On-site

As part of the Global Performance Marketing team , you will play a pivotal role in designing and ... These tools assist our recruiters and interviewers and they do not make final hiring decisions.

Horizon Media

Planner, Performance Marketing

Los Angeles, CA · On-site

  • Medical

  • Life

  • Retirement

  • PTO

... and app marketing through a performance lens. Ultimately, this role drives innovation at the ... Collaborate with assistant planners, senior planners, and supervisors for strategy and plan ...

ShopBack

Performance Marketing Manager

New York, NY · On-site

As part of the Global Performance Marketing team , you will play a pivotal role in designing and ... These tools assist our recruiters and interviewers and they do not make final hiring decisions.

ShopBack

Performance Marketing Manager

New York, NY

As part of the Global Performance Marketing team , you will play a pivotal role in designing and ... These tools assist our recruiters and interviewers and they do not make final hiring decisions.

ShopBack

As part of the Global Performance Marketing team , you will play a pivotal role in designing and ... These tools assist our recruiters and interviewers and they do not make final hiring decisions.

REVOLVE

Performance Marketing Specialist

Cerritos, CA · On-site

$75K - $90K/yr

Create relevant advertising audiences using 1st and 3rd party data * Assist with Instagram Shop ... Passion for performance marketing Minimum Qualifications: * Bachelor's degree required * Strong ...

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Assistant Performance Marketing information

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$23K

$45.4K

$59.5K

How much do assistant performance marketing jobs pay per year?

As of Aug 13, 2026, the average yearly pay for assistant performance marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is the difference between Assistant Performance Marketing vs Digital Marketing Coordinator?

AspectAssistant Performance MarketingDigital Marketing Coordinator
CredentialsRelevant marketing certifications, basic analytics knowledgeMarketing or related degree, certifications optional
Work EnvironmentSupportive team, agency or in-house marketing teamsCollaborative marketing teams, client-facing roles
Employer & IndustryAdvertising agencies, e-commerce, retailBrands, agencies, corporate marketing departments
Search & Comparison IntentUnderstanding entry-level performance marketing rolesExploring digital marketing roles with broader scope

The Assistant Performance Marketing role focuses on supporting specific performance campaigns, often with a focus on paid media and analytics. In contrast, a Digital Marketing Coordinator handles a broader range of digital marketing activities, including content, social media, and email campaigns. Both roles require marketing knowledge, but the Assistant Performance Marketing position is more specialized in performance-based advertising.

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Cities with the most Assistant Performance Marketing job openings:

What are the most commonly searched types of Performance Marketing jobs?

The most popular types of Performance Marketing jobs are:

What states have the most Assistant Performance Marketing jobs?

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Assistant Performance Marketing jobs near you
Infographic showing various Assistant Performance Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Lead Specialist, Performance Marketing

Pearson

Remote

Full-time

Posted 5 days ago

Job description

Job Title - Lead Specialist, Performance Marketing
This position is also known as: Senior Paid Search Manager; Lead SEM Specialist; Lead Performance Marketing Specialist; Paid Search Lead
Position Summary
We are seeking a highly analytical and results-driven Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role will be responsible for operational excellence across search campaigns, driving performance improvements, managing internal team and agency execution, and delivering actionable insights that support enrollment and efficiency goals.
Reporting to the Principal, Performance Marketing , this position will serve as the primary owner of paid search campaign management and optimization, working closely with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders. The ideal candidate combines people leadership and deep hands-on search expertise with a strong analytical mindset and a passion for continuous testing and optimization.
Key Responsibilities
Search Strategy & Execution
  • Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
  • Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
  • Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
  • Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
  • Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
  • Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
  • Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

People, Agency & Vendor Management
  • Manage internal subject matter experts and paid media agency to deliver flawless campaign execution
  • Review agency recommendations and validate strategic and tactical decisions using performance data.
  • Hold agency partners accountable for campaign quality, reporting accuracy, and performance outcomes.
  • Coordinate the implementation of new platform features, beta opportunities, and testing initiatives.

Optimization, Testing & Innovation
  • Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.
  • Conduct rigorous A/B testing and performance analysis to identify scalable opportunities for growth.
  • Utilize AI-enabled tools and platform capabilities to improve campaign efficiency and workflow effectiveness.
  • Partner with website and marketing stakeholders to support landing page optimization initiatives and improve conversion performance.

Analytics & Performance Management
  • Analyze campaign performance and provide actionable recommendations to improve volume, efficiency, and return on investment.
  • Create recurring performance reports and dashboards highlighting key trends, risks, and opportunities.
  • Ensure campaign tracking, tagging, and measurement frameworks are functioning properly and producing accurate data.
  • Collaborate with Analytics teams to validate performance reporting and support attribution and measurement initiatives.
  • Assist with forecasting, spend pacing, and budget allocation recommendations.

Cross-Functional Collaboration
  • Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams to align campaign strategy with business objectives.
  • Communicate performance insights and recommendations clearly to both technical and non-technical stakeholders.
  • Support enrollment planning discussions by providing performance projections, market insights, and search demand trends.
  • Contribute to broader performance marketing initiatives and support campaigns across additional digital channels as needed.

Qualifications
Required
  • 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
  • Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
  • Demonstrated success managing large-scale search programs with measurable performance goals.
  • Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
  • Experience managing agency relationships and collaborating with cross-functional stakeholders.
  • People management, leadership, and development experience
  • Strong analytical skills with the ability to interpret data and translate insights into action.
  • Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
  • Advanced proficiency in Excel and performance reporting tools.
  • Excellent communication and presentation skills.

Preferred
  • Experience managing campaigns with varying goals across multiple geographies, markets, or business units.
  • Working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels.
  • Experience supporting education, lead generation, healthcare, financial services, or other complex demand generation businesses.
  • Familiarity with Marketing Mix Modeling (MMM) concepts and advanced measurement methodologies.
  • Experience leveraging AI tools to improve campaign management, reporting, and optimization workflows.

Key Competencies
  • Paid Search Expertise
  • Data Analysis & Optimization
  • Performance Marketing
  • Agency Management
  • Campaign Execution
  • Testing & Experimentation
  • Strategic Thinking
  • Cross-Functional Collaboration
  • Communication & Storytelling
  • Problem Solving
  • Attention to Detail
  • Project Management

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $90,000 - $190,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Applications will be accepted through August 25th 2026. This window may be extended depending on business needs.
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GO_TO_MARKET
Organization: Virtual Learning
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 25368
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