Director of Marketing

Lawn Doctor West Ashley

Summerville, SC

Vision , Dental
Full-Time

Job Description

Lawn Doctor of Charleston, Mount Pleasant, Summerville is looking to hire a Director of Marketing. We are a growing company that offers a great employee environment and culture. Lawn Doctor is a franchise that has been around for over 55 years, in the Charleston area location for over 30 years. The franchise has proven market strategies and constantly adapts as the economy and market changes. We need someone to oversee the marketing operations and help drive sales and profit.

College degree preferred, associate or bachelor
Availability to work full-time, 100% in-office
$45,000 base salary + bonus potential
Familiarity with the EOS operation system is a plus
Dental and vision coverage
Travel1-2 times a year, usually 3 days or less for company-based training conferences

Our company's core values are;
Core Values

Loyalty to company
Understand the value of reputation
Confidence
Teamwork
Integrity/honesty
Perseverance
Services the customer above all else
Passion

Our company's core focus is;
Core Focus
Improving and Maintaining healthy and attractive Lowcountry lawns while providing exceptional customer service.

Job Responsibilities;

The management of strategic market analysis, attention to detail
Lead Generation
SEO content creation
Refine and improve the effectiveness of lead generation strategies, the analytical ability that drives strategic decisions
Track campaign effectiveness
Work strategically with the sales team to coordinate marketing efforts with sales efforts and strategies
Manage the marketing budget and negotiate marketing spends
Communicating with team the marketing plan for the year
Communicating with customer base, customer focus, and the ability to identify changing customer trends
Drive growth through brand awareness, lead generation