Brand Strategist

With an existing social media fanbase of over 1 Million followers, ORACLE Lighting is expanding to create more engagement across all platforms. We are seeking a Brand Manager/Brand Strategist to join our team and manage our social networks. Named the #1 Fastest Growing Business in the Greater New Orleans Area in 2022 by City Business Magazine, ORACLE Lighting provides our staff opportunities to advance as we continue to grow.

Oracle is seeking a highly motivated individual with strong social media management skills to be part of the Marketing department as the Brand Strategist. This position is responsible for overseeing all social media accounts for Oracle Lighting. The duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and collaborating with other team members to determine how to market our brand and products by using social media platforms. The Brand Strategist will also manage the Ambassador and Sponsorship Program.

As an Oracle Lighting Brand Strategist, you must have the ability:

• Develop and implement an effective social media strategy.
• Monitor online activity across all platforms.
• Create greater social media participation.
• Identify partnership and affiliate opportunities to drive audience engagement.
• Maintain online relationships with customer through online groups and forums.
• Write pitches, blog posts and articles.
• Build relationships with influencers and media outlets.
• Establish expectations and guidelines for the company’s voice to guide all marketing collateral and information across channels.
• Analyze data and trends related to branding.
• Assist the marketing team with new product launches.

You will thrive in this position if you have:

• Experience in social media management or similar position.
• Excellent critical thinking, interpersonal, communication, time-management skills.
• Ability to use social media for impressions and brand awareness.
• Excellent knowledge of social media platforms including Instagram, TikTok, LinkedIn, Twitter, Facebook, and YouTube.
• Understanding of social media KPIs, web traffic metrics and SEO.
• Strong portfolio showcasing creative content across various social media platforms.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strong knowledge of Social Media algorithms and processes to maximize both content exposure and content engagement.
• Experience doing buyer persona and audience research.
• Passion about engagement and social media.
• Enthusiasm for the automotive industry.

Qualifications:

• Preferred bachelor’s degree in marketing, Communications, or a closely related field.
• Previous experience managing Social Media accounts with positive results.
• Meta Social Media Marketing Professional Certificate.
• Link to portfolio showcasing examples of social media qualifications.

Compensation & Benefits:

• Rate: Commensurate with experience
• Comprehensive benefits package: medical, dental, and vision coverage.
• 401(k) retirement plan with company match.
• Employee Discount.
• Paid time off and holidays.
• Professional development opportunities.

If you are eager to excel in a fun and exciting environment and contribute to our growth, apply now! Submit your resume and link to your portfolio showcasing your qualifications and interest in the position.