Director of Marketing & Communications

Calvary Day School seeks a Director of Marketing and Communications to develop and manage marketing, as well as internal and external communication efforts for the school.  Our mission at Calvary Day School is to provide a Christ-centered educational experience for grades Pre-K – 12 through the development of the total student- spiritually, academically, socially, and physically.

We are a community of learners and leaders where teaching and learning are stimulating, interesting, and Christ-centered. Students, staff, and parents are supportive of one another and work cooperatively to reach ever-higher academic, social, emotional, and spiritual competencies. Differences are accepted and respected by students, staff, and parents. We follow many pathways to learning while sharing goals that unite us, a common core of knowledge, and a belief in biblical truths.

The Director of Marketing and Communications reports to the Head of School and collaborates closely with the directors of admissions and development.  This position also works closely in supporting the needs of the school division heads, athletics and fine arts department heads, alumni, and various volunteer groups.  This position leads efforts in promoting and enriching the brand of the school to key internal and external audiences, including current families, prospective families, alumni, current and future donors, and community partners. The ideal candidate is highly organized, collaborative, creative, and a solid writer and editor.  This person will have great attention to detail, a passion for storytelling through various media, and the ability to juggle multiple projects. 

This full-time position handles school messaging, brand development and strategy, communications policy and procedures, crisis communication, marketing efforts across different channels, public relations, social media, web content, photography, and some video production – all while ensuring that messaging reflects the school’s values, brand, and reputation in a clear and consistent manner. 

ESSENTIAL JOB FUNCTIONS:  Essential functions may include any of the following duties, knowledge, and skills. This list is illustrative only and is not a comprehensive listing of all functions and duties performed by employees in this position. Regular attendance is an essential function of this job. 

Maintains school website, ensuring content is engaging and current

Writes and edits content for digital and print distribution, including a weekly email newsletter to key constituents 

Develops a plan for website design updates in conjunction with the site provider

Oversees editorial strategy and content creation for all social media channels (Facebook Instagram, Twitter, LinkedIn) and stays current on social media trends

Uses analytical tools to track success and engagement across social media channels

Serves as primary photographer/videographer for school events

Maintains Google Photos digital archives, organized by year/school level, etc.

Works with an in-house graphic designer for the production of digital and printed materials

QUALIFICATIONS:

To perform this job successfully, this individual must be highly relational and able to perform each essential duty with excellence.  

B.A. in communications, marketing, or related field and two years’ work experience

Ability to manage multiple short- and long-term projects and prioritize day-to-day tasks on tight deadlines

Excellent writing and editing skills with proficiency in AP Style

Attention to detail and strong organizational skills

Demonstrated photography skills

Skilled at analyzing marketing data and trends

Proficiency in:

Social media and content-sharing platforms

Cloud services and apps (Microsoft 365, Google Workspace)

Website administration or content management system (Experience in Blackbaud Education products a plus)

Graphic design software such as Adobe InDesign and Canva a plus

Knowledge of SEO, Google Analytics, Google Ads, and Facebook ads a plus

The ideal candidate is highly organized, collaborative, creative, and a solid writer and editor.  This person will have great attention to detail, a passion for storytelling through various media, and the ability to juggle multiple projects. 

This full-time position handles school messaging, brand development and strategy, communications policy and procedures, crisis communication, marketing efforts across different channels, public relations, social media, web content, photography, and some video production – all while ensuring that messaging reflects the school’s values, brand, and reputation in a clear and consistent manner. 

Calvary Day School affords equal opportunity to all employees and applicants for employment.  It does not discriminate on the basis of race, color, gender, age, marital status, service in the uniformed services, disability, national or ethnic origin, or other classifications protected by law in employment. Applicants are required to demonstrate their belief in Jesus Christ when applying for a job at Calvary; as well as have completed a bachelor's degree program and have a current, valid teaching certificate. Calvary is a Drug-Free Workplace. All employment is contingent upon successful completion of a criminal background check, including publicly posted content on social media platforms, reference check, and fingerprinting. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.