The way that an organization communicates with its customers, audience, stakeholders, and internal members is central to its success. A director of communications manages internal and external messaging on behalf of the organization. Regular duties include coordinating print and digital communications, directing public relations events, approving press releases, and preparing public relations statements to address changes within the organization. One of their primary responsibilities is to develop and implement a communications strategy to be used throughout the organization. The communications strategy guides the organization in building relationships with partners and managing public relations.