Director of Marketing

MangoRx - Job Description - Director of Marketing

MangoRx is a new men’s health and wellness company dedicated to developing, marketing, and selling a variety of men’s wellness products and services via a telemedicine platform that connects consumers to licensed healthcare professionals.

We are seeking an experienced and creative Director of Marketing to join the MangoRx team.

MangoRx’s Director of Marketing will be responsible for driving brand awareness, market share growth, and overall commercial success of the MangoRx brand. You will play a pivotal role in shaping and executing the marketing strategy for our diverse portfolio of pharmaceutical products. This role requires a creative thinker with a proven track record who executes methodically keeping both brand and revenue top of mind. 

You’ll know you’re the right person for this job if:

• You’ve developed and implemented comprehensive marketing strategies aligned with overall business objectives.

• You’ve conducted comprehensive market analysis, competitor assessments, and customer insights to identify key growth opportunities for specific business sectors.

• You’ve led the development and execution of brand positioning, messaging, and differentiation strategies.

• You’ve overseen the creation of marketing collateral, ensuring consistency and adherence to brand guidelines.

• You’ve coordinated, recruited, and/or facilitated a consumer focus group and/or survey sequence, extracting valuable feedback to build detailed buyer personas that inform product development and marketing strategies.

• You’ve managed affiliate partnerships and spokesperson/influencer relationships by identifying suitable partners, negotiating contracts, and coordinating campaigns to leverage their reach effectively.

• You’ve developed and executed go-to-market plans, including market segmentation and target customer identification.

• You’ve devised innovative social media strategies, leveraging data analytics and audience insights, to foster community engagement and drive exponential growth on social media platforms.

• You’ve collaborated closely with creative agencies, influencers, digital operations, sales, medical professionals, and regulatory compliance teams to ensure cohesive and integrated marketing efforts.

• You’ve launched new products and provided strategic input to support product development in collaboration with R&D, regulatory compliance, and sales teams.

• You’ve developed and managed the marketing budget, ensuring efficient allocation of resources for maximum impact.

• You’ve monitored and reported on the effectiveness of marketing campaigns, and pivoted strategies as needed.

• You’ve effectively forecasted and managed a marketing department budget.

• You are willing to roll up your sleeves to get the work done.

Day-to-day tasks include:

• Develop and implement comprehensive marketing strategies aligned with business objectives.

• Oversee and own the creation of all marketing collateral to ensure consistency and adherence to brand guidelines.

• Collaborate closely with e-commerce, sales, medical affairs, and regulatory teams for cohesive and integrated marketing efforts.

• Summarize and provide daily/weekly/monthly reports on the status of brand/marketing initiatives as they relate to our overall company growth goals.

Requirements:

• Bachelor’s degree in marketing, business administration, communications, or related field

• 5+ years of experience in marketing, brand management, or advertising for a direct-to-customer business with at least 3 years of leadership experience

• 2+ years of involvement in copywriting and brand awareness

• Extensive knowledge of digital marketing platforms and tools with a proven track record of scaling an e-commerce business

• Proven ability to handle multiple projects and meet deadlines

• Healthcare & pharmaceutical marketing experience is a bonus