Director of Marketing

Century Group

Clearwater, FL

$120,000 to $150,000 Yearly
Full-Time

Job Description

Century Group is partnering with a client who is seeking a Director of Marketing to join their team. Exact compensation may vary based on skills, experience, and location. Expected starting base salary $120,000 to $150,000 per year.

Job Responsibilities:

Lead multi-channel marketing (MCM) planning efforts, consisting of discovery, customer segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.
Establish, design, and execute comprehensive and innovative digital marketing programs across multiple platforms for new and existing clients, oversee progress.
Evaluate SEO and drive decision-making through digital analytics practice by clearly defining objectives, marketing metrics, and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.
Provide ongoing digital thought leadership across the agency network and existing client base and infuse strong digital thinking across all agency roles and processes.
Oversee the execution of digital projects/programs from conception through execution.
Maintain a working knowledge of emerging digital trends/technologies and innovative digital marketing programs, both within and outside of fitness/nutrition, and make recommendations to the company for future improvements to further develop creative ideas to boost web traffic.

Qualifications:

BS Degree in Marketing, Communications, or relevant experiences accepted.
7-10 years of proven work experience as a director or Manager of Digital Marketing or other senior marketing role.
Solid knowledge of SEO, web analytics, and Google AdWords.

Experience:

Experience with CRM software and digital marketing tools and techniques.
Demonstrates excellent verbal and written communication skills.
Effective interpersonal skills to be capable of working with all levels of office personnel.
Demonstrated leadership, organizational, and operational skills with a proven ability to handle multiple tasks and projects.

REF # 48185
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Company Description

Century Group is an executive recruiting and professional staffing firm providing top-tier accounting and finance talent to start-up, mid-market and Fortune 500 enterprises on a direct hire, temporary and temp-to-hire basis. Our specialized focus, extensive talent network and 30 years of experience ensure we’ll deliver the right professional – fast.

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