Digital Data Analyst

Crowley Webb & Associates

Buffalo, NY

$50,000 to $70,000 Yearly
Full-Time

Job Description

Crowley Webb is looking for a full-time digital data analyst who is dedicated and proactive with a marketing or statistics background. The ideal candidate loves data analysis, research, and numbers and ultimately thrives on telling the story behind the numbers. Certain responsibilities may vary based on a candidate’s qualifications, experience, and skill set, but the main topic of focus will be website and digital media analytics.

Read on to see if you have what it takes to join a company named one of Buffalo Business First’s Best Places to Work five years running and one of The Buffalo News’ Top Workplaces three years in a row.

RESPONSIBILITIES

Take ownership of project data analysis and insight development and lead client projects with minimal supervision
Participate in and contribute to the strategic planning for projects, primarily including media and website analytics
Plan and execute the tagging of all websites (e.g., engagement event tags and media conversion tags)
Maintain a highly organized project from start to finish and work with clients along the way to produce a quality project deliverable
Actively participate in new business conversions, assist with new business presentations, and create SOWs
Proactively seek out innovations and improvements in new tools or capabilities
Oversee projects for jr. data analysts

QUALIFICATIONS

Master’s degree in business, statistics, math, social science, or marketing (doctoral degree a plus but not required)
Three to five years of work experience in research, data analysis, or business analysis
Minimum of two years of experience with Google Analytics and website tagging with Google Tag Manager, including server-side tagging
Understanding of statistical data analysis and ability to translate technical findings into language that non-analysts can easily understand
Background in utilizing software such as Vivvix and MRI-Simmons for media analysis
Capacity to create and manage dashboards with Google’s Looker Studio, Power BI, Tableau, or an equivalent platform
Familiarity with Google Ads and Facebook Business manager
Ability to prioritize workload and effectively manage timelines and deadlines

Salary range: $50,000 - $70,000 annually

Salary is always based on the unique set of skills, knowledge, and experience a candidate brings to the position.

At Crowley Webb, we believe that a mix of different experiences, backgrounds, and opinions makes for a healthier work environment and ultimately, better work. For this reason, we actively seek to build a more diverse and inclusive employee base by participating in racial equity training as well as exercises organized by our active, employee-led DEI committee. We do not discriminate due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state, or local law. We are an Equal Opportunity Employer.