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Lead Digital Analyst Jobs (NOW HIRING)

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...

Shift Digital

Digital Analyst II

Birmingham, MI · On-site

$93K - $111K/yr

Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ...

Jj

Lead, Digital & Data Analytics

New Brunswick, NJ

Lead complex digital and analytics initiatives from intake through delivery, adoption, documentation, and value tracking. * Translate ambiguous business needs into clear problem statements, scope ...

New

BambooHR

Sr.Digital Analyst II

Draper, UT · Hybrid

$92K - $108K/yr

Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance. * Partner cross ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90K - $107K/yr

... lead to the highest-quality subscribers * Develop persona-level behavioral analysis to help ... Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA

$90K - $107K/yr

... lead to the highest-quality subscribers * Develop persona-level behavioral analysis to help ... Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$94K - $111K/yr

... lead to the highest-quality subscribers • Develop persona-level behavioral analysis to help ... Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are ...

National University System

Senior Digital Analyst

$62K - $84K/yr

Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes ... prospect digital properties * Partner with Analytics on UX metrics to ensure data accuracy ...

Bombas

Lead Digital Product Analyst

New York, NY · On-site

Lead Digital Product Analyst About Bombas: Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks ...

Bombas

Lead Digital Product Analyst

New York, NY

Lead Digital Product Analyst About Bombas: Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks ...

SHRM

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

OverviewSHRM is seeking a Digital Optimizations Lead with SEO, AI, and CRO expertise to lead and ... Conduct AI-enhanced keyword research and leverage AI-powered tools to identify competitive analysis ...

L3HHCM20

Lead, Digital Design Engineer

Tempe, AZ

$132K/yr

Lead, Electrical Engineer (Digital Design) Job Code: 41438 Job Location: Londonderry, NH or Tempe ... analyzers and other test equipment * Collaborating with a cross-discipline team of mechanical ...

L3HHCM20

Lead, Digital Design Engineer

Londonderry, NH

$142K/yr

Lead, Electrical Engineer (Digital Design) Job Code: 41438 Job Location: Londonderry, NH or Tempe ... analyzers and other test equipment * Collaborating with a cross-discipline team of mechanical ...

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Lead Digital Analyst information

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$60.5K

$123.8K

$175K

How much do lead digital analyst jobs pay per year?

As of Aug 2, 2026, the average yearly pay for lead digital analyst in the United States is $123,849.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $153,500.00 per year, depending on experience, location, and employer.

What is a Lead Digital Analyst?

A Lead Digital Analyst is a senior professional responsible for analyzing and interpreting digital data to help organizations improve their online presence and performance. They oversee the collection of data from various digital channels, such as websites, social media, and online campaigns, to identify trends, insights, and opportunities. In addition to performing data analysis, they often lead a team of analysts, collaborate with stakeholders, and provide strategic recommendations to enhance digital marketing efforts. Their expertise helps drive data-driven decision-making and optimize digital strategies for better results.

What are the key skills and qualifications needed to thrive as a Lead Digital Analyst, and why are they important?

To thrive as a Lead Digital Analyst, you need advanced analytical skills, expertise in digital marketing strategies, and a degree in a related field such as marketing, statistics, or computer science. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, data visualization tools, and relevant certifications are highly valued. Strong communication, problem-solving, and leadership abilities help drive insights, manage teams, and influence strategic decisions. These skills are essential for extracting actionable insights from complex data and guiding organizations toward data-driven digital growth.

How does a Lead Digital Analyst typically collaborate with other departments to drive business insights?

A Lead Digital Analyst works closely with marketing, product, and IT teams to gather data, identify trends, and translate findings into actionable strategies. Regular cross-functional meetings and collaborative projects are common, ensuring that digital analytics align with broader business objectives. Effective communication and the ability to present complex data in an understandable way are essential, as the analyst often serves as a bridge between technical teams and stakeholders. This collaboration helps ensure data-driven decisions are integrated throughout the organization.

What is the difference between Lead Digital Analyst vs Digital Analyst?

AspectLead Digital AnalystDigital Analyst
Required CredentialsBachelor's degree in marketing, analytics, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's degree in marketing, analytics, or related field; certifications like Google Analytics or Adobe Analytics
Work EnvironmentLeads projects, manages teams, collaborates with senior managementPerforms data analysis, reports, and supports marketing teams
Employer & Industry UsageUsed in marketing agencies, e-commerce, tech companiesCommon in similar industries, often as entry to mid-level roles

The main difference between a Lead Digital Analyst and a Digital Analyst lies in their responsibilities and seniority. The Lead Digital Analyst typically manages projects and teams, while the Digital Analyst focuses on data analysis and reporting. Both roles require similar credentials and are prevalent in marketing and tech industries, but the lead position involves more strategic oversight.

More about Lead Digital Analyst jobs
What job categories do people searching Lead Digital Analyst jobs look for? The top searched job categories for Lead Digital Analyst jobs are:
Lead Digital Analyst jobs near you
Infographic showing various Lead Digital Analyst job openings in the United States as of July 2026, with employment types broken down into 65% Full Time, 4% Part Time, and 31% Contract. Highlights an 61% Physical, 5% Hybrid, and 34% Remote job distribution, with an average salary of $123,849 per year, or $59.5 per hour.

Digital Analyst II

Shift Digital

Birmingham, MI • On-site

$93K - $111K/yr

Other

Re-posted yesterday

Job description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
The Advanced Analytics team is experiencing continued growth and is seeking highly analytical, self-motivated professionals who enjoy transforming complex data into meaningful business insights. Our team consists of subject matter experts across Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, and Field Training.
One of the unique advantages of joining Shift as a Digital Analyst is access to an extensive and connected data ecosystem. Our analysts have the opportunity to evaluate performance across the entire customer journey-from Digital Advertising and Website Experience through Lead Generation, Dealership Engagement, and ultimately Vehicle Sales. This end-to-end visibility allows our team to deliver impactful insights that directly influence client success and business strategy.
Key Responsibilities & Highlights
  • Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work.
  • Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas.
  • Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making.
  • Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers.
  • Translate complex data into clear, actionable insights through effective storytelling and visualization.
  • Present findings and recommendations to clients and internal stakeholders.
  • Partner with clients and account teams to understand business goals and provide analytical guidance.
Examples of projects may include:
  • Developing traffic and advertising pacing models.
  • Evaluating media mix performance across digital channels.
  • Identifying drivers of business performance through exploratory analysis.
  • Delivering data-driven recommendations that support strategic decision-making.
Qualifications
  • 3-5 years of experience in analytics, business intelligence, or a related field.
  • Strong analytical skills and experience working with large, complex datasets.
  • Power BI expertise, including report development, data modeling, DAX, and dashboard design.
  • Ability to communicate insights through compelling data storytelling and presentations.
  • Experience presenting analytical findings to clients, executives, or business stakeholders.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Self-motivated, curious, and driven to solve business problems.
Preferred Qualifications
  • Experience with digital advertising measurement and performance analysis.
  • SQL query writing and data extraction experience.
  • Statistical analysis or predictive modeling experience.
  • Automotive industry experience is a plus, but not required.

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