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Lead Digital Analyst Jobs (NOW HIRING)

... and analytical work. The Unit is looking for a Lead Digital Specialist to be based either in Washington DC or in Amman (Jordan). Duties and Accountabilities The position reports to the Digital ...

Lead A/B testing and experimentation strategy to drive UI recommendations and optimize key ... Manager, Digital Analyst Must Have: * Strategic ecommerce analytics (ties insights to revenue ...

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Lead Digital Analyst information

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$60.5K

$123.8K

$175K

How much do lead digital analyst jobs pay per year?

As of Jul 12, 2026, the average yearly pay for lead digital analyst in the United States is $123,849.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $153,500.00 per year, depending on experience, location, and employer.

What is a Lead Digital Analyst?

A Lead Digital Analyst is a senior professional responsible for analyzing and interpreting digital data to help organizations improve their online presence and performance. They oversee the collection of data from various digital channels, such as websites, social media, and online campaigns, to identify trends, insights, and opportunities. In addition to performing data analysis, they often lead a team of analysts, collaborate with stakeholders, and provide strategic recommendations to enhance digital marketing efforts. Their expertise helps drive data-driven decision-making and optimize digital strategies for better results.

What are the key skills and qualifications needed to thrive as a Lead Digital Analyst, and why are they important?

To thrive as a Lead Digital Analyst, you need advanced analytical skills, expertise in digital marketing strategies, and a degree in a related field such as marketing, statistics, or computer science. Proficiency with analytics platforms like Google Analytics, Adobe Analytics, data visualization tools, and relevant certifications are highly valued. Strong communication, problem-solving, and leadership abilities help drive insights, manage teams, and influence strategic decisions. These skills are essential for extracting actionable insights from complex data and guiding organizations toward data-driven digital growth.

How does a Lead Digital Analyst typically collaborate with other departments to drive business insights?

A Lead Digital Analyst works closely with marketing, product, and IT teams to gather data, identify trends, and translate findings into actionable strategies. Regular cross-functional meetings and collaborative projects are common, ensuring that digital analytics align with broader business objectives. Effective communication and the ability to present complex data in an understandable way are essential, as the analyst often serves as a bridge between technical teams and stakeholders. This collaboration helps ensure data-driven decisions are integrated throughout the organization.

What is the difference between Lead Digital Analyst vs Digital Analyst?

AspectLead Digital AnalystDigital Analyst
Required CredentialsBachelor's degree in marketing, analytics, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's degree in marketing, analytics, or related field; certifications like Google Analytics or Adobe Analytics
Work EnvironmentLeads projects, manages teams, collaborates with senior managementPerforms data analysis, reports, and supports marketing teams
Employer & Industry UsageUsed in marketing agencies, e-commerce, tech companiesCommon in similar industries, often as entry to mid-level roles

The main difference between a Lead Digital Analyst and a Digital Analyst lies in their responsibilities and seniority. The Lead Digital Analyst typically manages projects and teams, while the Digital Analyst focuses on data analysis and reporting. Both roles require similar credentials and are prevalent in marketing and tech industries, but the lead position involves more strategic oversight.

More about Lead Digital Analyst jobs
Infographic showing various Lead Digital Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $123,849 per year, or $59.5 per hour.

Lead Digital Product Analyst: Onsite, Columbus

Huntington

Columbus, OH โ€ข On-site, Remote

Other

Re-posted 4 days ago


Job description

Description Lead Digital Product Analyst In this role you'll be embedded with digital product managers, helping decide what we build, who we target, and how we grow. You'll turn data into clear decisions that drive account growth, conversion, and customer engagement for millions of consumers across our digital banking experience. Why This Role Stands Out Influence strategy - Your insights directly shape the product roadmap Own real problems - Start with ambiguity, end with recommendations Work on what matters - Acquisition, conversion, activation, growth High visibility - Present to and influence senior leadership Build the function - Help modernize analytics and define best practices What You'll Do Partner with product managers to define problems, metrics, and priorities Analyze digital funnel performance and identify growth opportunities Lead deep-dive analyses across large datasets to find root causes and insights Deliver clear, executive-ready recommendations Define and evolve KPIs across the digital customer journey Improve how analytics is done-tools, methods, and standards What You Bring Strong problem-solving mindset-you ask the right questions Experience working with large datasets (SQL required) Ability to turn data into clear, actionable insights Comfort working in ambiguity and owning outcomes end-to-end Strong communication skills and ability to influence decisions The Impact Your work will directly improve: Digital account acquisition and conversion Customer activation and early engagement End-to-end digital experience Basic Qualifications: Bachelor's degree in business, computer science, mathematical disciplines, finance, economics, or other technical degree.

Minimum of 3 years of experience in analytics/data analysis. Basic Qualifications: Bachelor's degree in business, computer science, mathematical disciplines, finance, economics, or other technical degree. Minimum of 3 years of experience in analytics/data analysis.

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay) Yes Workplace Type: Office Our Approach to Office Workplace Type Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.

Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Note to Agency Recruiters: Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property.

Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration. Apply