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Digital Analytics Specialist Jobs (NOW HIRING)

Smarty

Digital Analytics Specialist

Orem, UT · On-site

The Digital Analytics Specialist will manage analytics instrumentation, configure Google Tag Manager and GA4, and build reports to support marketing and product teams. Responsibilities : • Own and ...

Ethology

Digital Analytics Specialist

Scottsdale, AZ · On-site

Digital Analyst Specialist Ethology is looking for an individual with a strong business acumen, and the desire to drive results for our clients to join our Analytics team at our Scottsdale office. We ...

Ethology

Digital Analytics Specialist

Scottsdale, AZ · On-site

Digital Analyst Specialist Ethology is looking for an individual with a strong business acumen, and the desire to drive results for our clients to join our Analytics team at our Scottsdale office. We ...

Happy Cog

As that practice grows, we're looking for an analytics specialist who can own measurement end to end: designing and implementing GA4 and GTM setups, building the data pipelines and dashboards behind ...

Happy Cog

Senior Digital Analytics Specialist

As that practice grows, we're looking for an analytics specialist who can own measurement end to end: designing and implementing GA4 and GTM setups, building the data pipelines and dashboards behind ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the accuracy, quality, relevance, and availability of client web analytics platform data & reporting that ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the accuracy, quality, relevance, and availability of client web analytics platform data & reporting that ...

QVC

The eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), and supports the analysis of digital and eCommerce experiences across the ...

Expleo

Web & Digital Manager

Albemarle, NC

... analytics specialist responsible for GA4 implementation, reporting, and campaign tracking ... WEB CONTENT & DIGITAL GOVERNANCE * Supervise website publication processes and ensure content ...

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Digital Analytics Specialist information

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$31K

$78.5K

$117K

How much do digital analytics specialist jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital analytics specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What is a digital analytics specialist?

A Digital Analytics Specialist is a professional who collects, analyzes, and interprets data from digital platforms such as websites, apps, and social media. Their primary goal is to provide insights into user behavior, campaign performance, and online trends, which helps organizations optimize their digital marketing strategies. They use tools like Google Analytics, Adobe Analytics, and other data platforms to track metrics, generate reports, and recommend actionable improvements. This role requires strong analytical skills, attention to detail, and familiarity with digital marketing concepts.

How does a digital analytics specialist typically collaborate with marketing and product teams?

Digital Analytics Specialists work closely with marketing and product teams to translate data insights into actionable recommendations. They often participate in campaign planning meetings to identify key metrics, set up tracking, and ensure data integrity. On a regular basis, they present reports and analysis to help teams optimize user experiences, improve conversion rates, and adjust strategies based on performance data. This collaborative approach ensures that data-driven decisions support broader business goals and enhance overall team effectiveness.

What are the key skills and qualifications needed to thrive as a digital analytics specialist, and why are they important?

To excel as a Digital Analytics Specialist, you need strong analytical abilities, a background in statistics or marketing, and experience with data-driven decision-making. Familiarity with tools like Google Analytics, Adobe Analytics, data visualization platforms, and relevant certifications (such as Google Analytics Individual Qualification) is typically required. Attention to detail, problem-solving, and effective communication help in translating complex data into actionable insights for stakeholders. These skills are crucial for accurately measuring digital performance and guiding business strategy in an increasingly data-driven environment.

What is the difference between Digital Analytics Specialist vs Data Analyst?

AspectDigital Analytics SpecialistData Analyst
Required CredentialsBachelor's in Marketing, Business, or Analytics; certifications like Google AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Microsoft Excel or SQL
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesData teams, business intelligence units, consulting firms
Employer & Industry UsagePrimarily in marketing, advertising, and digital sectorsAcross various industries including finance, healthcare, and retail

While both roles analyze data to inform business decisions, a Digital Analytics Specialist focuses specifically on digital marketing metrics and tools like Google Analytics, whereas a Data Analyst has a broader scope, working with diverse data sources and analytical techniques across multiple industries.

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Digital Analytics Specialist jobs near you
Infographic showing various Digital Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

Web Developer & Digital Analytics Specialist

Datamark, Inc.

El Paso, TX • On-site, Remote

$65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

Web Developer & Digital Analytics Specialist
At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK as a Web Developer & Digital Analytics Specialist and contribute your expertise in a role where your impact truly matters!
The Web Developer & Digital Analytics Specialist is responsible for owning and maintaining the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels. This role supports campaign performance, demand generation, and data-driven decision-making through close collaboration with marketing, sales, and technology partners while ensuring reliable measurement and optimization of digital experiences.
Requirements
  • Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
  • Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
  • The Web Developer & Digital Analytics Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
  • Analyze user behavior and conversion performance to identify friction points and recommend improvements.
  • Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
  • The Web Developer & Digital Analytics Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
  • Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems.
  • Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver.
  • Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance.
  • Hands-on expertise with web analytics and tracking systems, including GA4, Google
  • Tag Manager, dashboards, events, goals, UTMs, and attribution models.
  • Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues.
  • Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements.
  • Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics.

Education Requirement: Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field.
Field Experience: At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.
Position Experience: At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.
Benefits
What We Offer:
  • If not local to El Paso area, this role may be remote, THIS ROLE IS ONLY AVAILABLE REMOTE IN FL, TX with occasional possible travel.
  • Comprehensive Health Care: Medical, dental, and vision plans
  • Retirement Savings: 401k and IRA retirement plans
  • Life Insurance: Basic, voluntary, and AD&D coverage
  • Time Off: Paid time off, paid volunteer hours, and major holidays
  • Disability Coverage: Short-term and long-term disability plans
  • Professional Growth: Training and development to advance your career.
  • Wellness Resources: Support for your overall well-being.
  • Salary: $65,000.00

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