ZipRecruiter

Log In

1

Digital Analytics Specialist Jobs (NOW HIRING)

Smarty

Digital Analytics Specialist

Orem, UT · On-site

The Digital Analytics Specialist will manage analytics instrumentation, configure Google Tag Manager and GA4, and build reports to support marketing and product teams. Responsibilities : • Own and ...

Ethology

Digital Analytics Specialist

Scottsdale, AZ

Digital Analyst Specialist Ethology is looking for an individual with a strong business acumen, and the desire to drive results for our clients to join our Analytics team at our Scottsdale office. We ...

Ethology

Digital Analytics Specialist

Scottsdale, AZ · On-site

Digital Analyst Specialist Ethology is looking for an individual with a strong business acumen, and the desire to drive results for our clients to join our Analytics team at our Scottsdale office. We ...

Happy Cog

As that practice grows, we're looking for an analytics specialist who can own measurement end to end: designing and implementing GA4 and GTM setups, building the data pipelines and dashboards behind ...

Happy Cog

Senior Digital Analytics Specialist

As that practice grows, we're looking for an analytics specialist who can own measurement end to end: designing and implementing GA4 and GTM setups, building the data pipelines and dashboards behind ...

Ethology

Analytics Specialist

Scottsdale, AZ

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the accuracy, quality, relevance, and availability of client web analytics platform data & reporting that ...

Ethology

Analytics Specialist

Scottsdale, AZ · On-site

Digital Analytics Specialist - Scottsdale, AZ The Analytics Specialist is responsible for the accuracy, quality, relevance, and availability of client web analytics platform data & reporting that ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and ...

Reingold Inc

Digital Analytics Manager

Alexandria, VA · On-site

Design and document digital analytics solutions, working closely with developers, content creators, and outreach specialists to ensure that requirements and dependencies are delivered accurately and ...

Ecruit

Digital Marketing & Analytics Specialist

Plano, TX · On-site

$65K - $75K/yr

Digital Marketing & Analytics Specialist Wasp Barcode Technologies is a turnkey provider of inventory and asset tracking systems, offering everything needed for end-to-end management including ...

New

QVC

The eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), and supports the analysis of digital and eCommerce experiences across the ...

QVC

The Senior eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), and supports the analysis of digital and eCommerce experiences across ...

New

next page

Showing results 1-20

All JobsDigital Analytics Specialist Jobs

Digital Analytics Specialist information

See salary details

$31K

$78.5K

$117K

How much do digital analytics specialist jobs pay per year?

As of Aug 9, 2026, the average yearly pay for digital analytics specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

How does a digital analytics specialist typically collaborate with marketing and product teams?

Digital Analytics Specialists work closely with marketing and product teams to translate data insights into actionable recommendations. They often participate in campaign planning meetings to identify key metrics, set up tracking, and ensure data integrity. On a regular basis, they present reports and analysis to help teams optimize user experiences, improve conversion rates, and adjust strategies based on performance data. This collaborative approach ensures that data-driven decisions support broader business goals and enhance overall team effectiveness.

What is a digital analytics specialist?

A Digital Analytics Specialist is a professional who collects, analyzes, and interprets data from digital platforms such as websites, apps, and social media. Their primary goal is to provide insights into user behavior, campaign performance, and online trends, which helps organizations optimize their digital marketing strategies. They use tools like Google Analytics, Adobe Analytics, and other data platforms to track metrics, generate reports, and recommend actionable improvements. This role requires strong analytical skills, attention to detail, and familiarity with digital marketing concepts.

What are the key skills and qualifications needed to thrive as a digital analytics specialist, and why are they important?

To excel as a Digital Analytics Specialist, you need strong analytical abilities, a background in statistics or marketing, and experience with data-driven decision-making. Familiarity with tools like Google Analytics, Adobe Analytics, data visualization platforms, and relevant certifications (such as Google Analytics Individual Qualification) is typically required. Attention to detail, problem-solving, and effective communication help in translating complex data into actionable insights for stakeholders. These skills are crucial for accurately measuring digital performance and guiding business strategy in an increasingly data-driven environment.

What is the difference between Digital Analytics Specialist vs Data Analyst?

AspectDigital Analytics SpecialistData Analyst
Required CredentialsBachelor's in Marketing, Business, or Analytics; certifications like Google AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Microsoft Excel or SQL
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesData teams, business intelligence units, consulting firms
Employer & Industry UsagePrimarily in marketing, advertising, and digital sectorsAcross various industries including finance, healthcare, and retail

While both roles analyze data to inform business decisions, a Digital Analytics Specialist focuses specifically on digital marketing metrics and tools like Google Analytics, whereas a Data Analyst has a broader scope, working with diverse data sources and analytical techniques across multiple industries.

More about Digital Analytics Specialist jobs
What job categories do people searching Digital Analytics Specialist jobs look for? The top searched job categories for Digital Analytics Specialist jobs are:
Digital Analytics Specialist jobs near you
Infographic showing various Digital Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

Digital Analytics Specialist

Smarty

Orem, UT • On-site

Full-time

Re-posted 12 days ago

Job description

Job Summary:
Smarty is a recognized industry leader in address data intelligence, providing enterprise-grade SaaS solutions for address validation, geocoding, and data enrichment. The Digital Analytics Specialist will manage analytics instrumentation, configure Google Tag Manager and GA4, and build reports to support marketing and product teams.
Responsibilities:
• Own and manage Google Tag Manager and analytics instrumentation across our website and applications
• Configure, maintain, and document GA4 events, parameters, and conversions
• Design and maintain a scalable, consistent data layer in partnership with frontend teams
• Debug and validate tracking across browsers, devices, and environments
• Build and maintain core dashboards and reports used by marketing, product, and leadership
• Help stakeholders understand what the data means and how to use it
• Identify gaps in tracking and proactively recommend improvements
• Establish analytics standards, naming conventions, and documentation
• Continue developing your analytics, technical, and communication skills
• Maximize your growth through company-sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others
Qualifications:
Required:
• Hands-on experience with Google Tag Manager (custom triggers, variables, event-based tracking)
• Strong working knowledge of GA4, including event modeling, parameters, and conversions
• Experience designing or working with a JavaScript dataLayer
• Comfort collaborating with frontend engineers and reading JavaScript/DOM code
• Experience building and maintaining dashboards and reports (GA4, Looker, or similar tools)
• Strong analytical and problem-solving skills
• Ability to translate business questions into measurable analytics solutions
• Solid organizational skills and attention to detail
• Strong communication skills and ability to work cross-functionally
• Ability to take ownership of projects and see them through to completion
Preferred:
• Server-side GTM or GA4 Measurement Protocol experience
• Experience with BigQuery or data warehouses
• Familiarity with marketing platforms (Google Ads, HubSpot, LinkedIn, etc.)
• Experience with consent management, GDPR, or CCPA consideration
Company:
The leader in location data intelligence. Smarty's APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses. Founded in 2011, the company is headquartered in Provo, USA, with a team of 51-200 employees. The company is currently Growth Stage.

Apply