Data Marketing Specialist

Description

We seek a highly motivated and detail-oriented Data Marketing Assistant/Specialist to join our Solidarity Community Federal Credit Union marketing team. This pivotal role will help drive our marketing success by leveraging data-driven insights, optimizing campaigns for maximum impact, and enhancing member engagement strategies. The ideal candidate will be a dynamic team player with a deep passion for data analytics and digital marketing and a solid commitment to advancing the financial industry. Their contributions will help shape the future of our marketing efforts and the overall growth of our organization.

Requirements

DUTIES AND RESPONSIBILITIES:

• Data Analysis & Reporting: Collect, organize, and analyze marketing data to provide decision-making insights.
• Campaign Support: Help develop, execute, and monitor marketing campaigns, including email, social media, digital advertising, and direct mail.
• Market Research: Research industry trends, member behavior, and competitors to inform marketing strategies. Assist in segmenting the member base for targeted marketing initiatives.
• CRM Management: Help optimize the customer relationship management (CRM) system to ensure effective member communication and engagement.
• Digital Marketing: Create, track, and optimize online content, including social media posts, emails, and website updates. Use tools like WordPress, Google Analytics, SEM, and SEO to assess the performance of digital marketing efforts.
• Community Engagement: Collaborate with the Marketing Director to support and execute community events, ensuring their success and positive impact.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• Experience in data analysis or a related field, preferably within the financial services or credit union industry.
• Proficient in data analysis tools (Excel, Google Analytics, Windows, Microsoft Office, internet and email) and CRM systems.
• Strong attention to detail, problem solving skills, and ability to multi-task.
• Knowledge of marketing strategies, trends, and digital tools.
• Excellent verbal and written communication skills.
• Commitment to excellence and high standards.
• Strong organizational skills; able to manage priorities and workflow.
• Ability to work independently and as a member of various teams and committees.
• Ability to understand and follow written and verbal instructions
• Professional appearance and demeanor
• Must be able to safely operate and maintain the company vehicle, adhering to all traffic laws and organizational safety guidelines while professionally representing the company.
• Ability to effectively communicate with people at all levels and from various backgrounds.
• Must be able to speak, read, write, and understand the primary language(s) used in the workplace.
• Bilingual skills a plus.
• Acute attention to detail.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

PREFERRED SKILLS:

• Experience with data visualization tools.
• Familiarity with email marketing platforms (e.g., Mailchimp) and digital ad platforms (Google Ads, Facebook Ads).
• Basic knowledge of SEO/SEM strategies.

COMPETENCIES:

• Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Member Service--Manages difficult or emotional member situations; Responds promptly to member needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Organizational Support--Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Motivation--Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills--Assesses own strengths and weaknesses; pursues training and development opportunities; strives to build knowledge and skills continuously. Shares expertise with others.
• Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interruption; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Change Management--Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Ethics--Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethics; Upholds organizational values.
• Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths and weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategies to changing conditions.
• Judgement--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely changes.
• Initiative--Volunteers readily; undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Delegation--Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
• Attendance/Punctuality--Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability--Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Completes tasks on time.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequently required to stand
• Frequently required to sit
• Continually required to utilize hand and finger dexterity
• Continually required to talk or hear
• Occasionally required to lift/carry items less than 50 pounds