The qualifications of a trade show marketing coordinator include a bachelor’s degree in communications or marketing, marketing experience, knowledge of Photoshop or similar software, and Microsoft Office proficiency. A trade show representative’s necessary skills include interpersonal skills, sales experience, communication skills, and knowledge of customer service standards. A trade show manager should have a bachelor’s degree in a management or business-related field and experience in management. Trade show technicians should have trade show experience and the ability to create visual merchandising. A trade show coordinator should have a bachelor’s degree in business or management. Experience in planning or hotels is helpful.