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Trade Show Jobs in Michigan (NOW HIRING)

The role combines trade show strategy, lead management, Salesforce execution, and sales development activity. The individual will also gain direct customer-facing experience through structured cold ...

On-Site My Client is seeing a motivated and creative Marketing Intern to support our Marketing efforts during an exciting period, including a trade show and our 50-year company anniversary ...

On-Site My Client is seeing a motivated and creative Marketing Intern to support our Marketing efforts during an exciting period, including a trade show and our 50-year company anniversary ...

On-Site My Client is seeing a motivated and creative Marketing Intern to support our Marketing efforts during an exciting period, including a trade show and our 50-year company anniversary ...

On-Site My Client is seeing a motivated and creative Marketing Intern to support our Marketing efforts during an exciting period, including a trade show and our 50-year company anniversary ...

Part-Time Marketing Intern

Novi, MI · On-site

$19 - $20/hr

On-Site My Client is seeing a motivated and creative Marketing Intern to support our Marketing efforts during an exciting period, including a trade show and our 50-year company anniversary ...

Be Seen First

Work with shipping, trade show and event registration, marketing materials and communication to sales reps. * Work with vendors to collect w9, COI and other pertinent information. Validate their work ...

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Showing results 1-20

Trade Show information

See Michigan salary details

$23.5K

$58.5K

$92.4K

How much do trade show jobs pay per year?

As of Aug 10, 2026, the average yearly pay for trade show in Michigan is $58,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $71,000.00 per year, depending on experience, location, and employer.

What is a trade show?

Trade shows are organized events where companies from specific industries gather to showcase their products and services to potential buyers, partners, and the public. These events provide businesses with opportunities for networking, product demonstrations, and market research. Trade shows can be industry-specific and are often not open to the general public, focusing instead on professionals and decision-makers. Attending or exhibiting at a trade show can help companies gain exposure, generate leads, and stay informed about industry trends.

What are some common challenges faced by trade show coordinators, and how can they be effectively managed?

Trade show coordinators often face challenges such as tight deadlines, last-minute changes from exhibitors, and ensuring smooth logistics for booth setups. Effective management involves strong organizational skills, clear communication with vendors and team members, and the ability to quickly adapt when issues arise on-site. Building contingency plans and maintaining up-to-date checklists can help coordinators stay on track and deliver successful events.

What are the key skills and qualifications needed to thrive as a trade show coordinator, and why are they important?

To thrive as a Trade Show Coordinator, you need strong organizational skills, event planning experience, and a background in marketing or communications, often supported by a relevant degree or certification. Familiarity with event management software, budgeting tools, and CRM systems is typically required. Outstanding interpersonal skills, attention to detail, and the ability to multitask set top performers apart in this role. These skills are essential for ensuring seamless event execution, effective team collaboration, and successful brand representation at trade shows.

What are the qualifications to get a trade show job?

The qualifications of a trade show marketing coordinator include a bachelor’s degree in communications or marketing, marketing experience, knowledge of Photoshop or similar software, and Microsoft Office proficiency. A trade show representative’s necessary skills include interpersonal skills, sales experience, communication skills, and knowledge of customer service standards. A trade show manager should have a bachelor’s degree in a management or business-related field and experience in management. Trade show technicians should have trade show experience and the ability to create visual merchandising. A trade show coordinator should have a bachelor’s degree in business or management. Experience in planning or hotels is helpful.

What are the most commonly searched types of Trade Show jobs in Michigan? The most popular types of Trade Show jobs in Michigan are:
What are popular job titles related to Trade Show jobs in Michigan? For Trade Show jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Trade Show jobs? Cities in Michigan with the most Trade Show job openings:
Infographic showing various Trade Show job openings in Michigan as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 98% In-person, and 2% Remote job distribution, with an average salary of $58,527 per year, or $28.1 per hour.

Program Director | Trade Shows

Jackson Dawson

Dearborn, MI • On-site

Full-time

Posted 2 days ago

New


Job description

Overview

The Program Director will lead the strategic development, execution, and performance of large-scale automotive trade shows and experiential programs. This role is responsible for delivering best-in-class brand experiences that drive engagement, support product launches, and align with broader marketing and business objectives.

This is a high-visibility leadership role with direct impact on how automotive brands engage with global audiences. The Program Director will shape flagship experiences that define brand perception and drive business results.

Work Environment: Hybrid, (3 days per week in Dearborn, MI)

Responsibilities

  • Own end-to-end program leadership for national and international auto shows, industry events, and experiential activations.
  • Translate brand, product, and business objectives into innovative, high-impact trade show strategies and experiences.
  • Lead cross-functional teams including creative, production, logistics, digital, and client stakeholders.
  • Serve as primary client partner, ensuring alignment, communication, and delivery against expectations.
  • Oversee program budgets (often multi-million dollar), forecasting, and cost control while maximizing ROI.
  • Manage external vendors, agencies, fabrication partners, and show organizers.
  • Develop and execute integrated timelines, ensuring flawless execution across all program phases.
  • Establish KPIs and measurement frameworks to evaluate event performance and business impact.
  • Identify opportunities for innovation, including digital integration, immersive technologies, and sustainability initiatives.
  • Mentor and lead internal teams, fostering a high-performance, collaborative culture.

Qualifications

  • 10+ years of experience in experiential marketing, event production, or trade show program management.
  • Proven leadership experience managing large-scale, complex automotive or OEM-related programs.
  • Strong understanding of automotive industry dynamics, product cycles, and brand positioning.
  • Demonstrated ability to manage large budgets and deliver programs on time and within scope.
  • Exceptional client management and executive communication skills.
  • Experience leading cross-functional teams and external partners in fast-paced environments.
  • Willingness to travel extensively (domestic and international).

Preferred Experience

  • Background working with automotive OEMs or Tier 1 suppliers.
  • Experience with global auto shows (e.g., Detroit, LA, CES).
  • Familiarity with emerging experiential technologies (AR/VR, digital retail, interactive displays).
  • Agency and/or in-house brand experience.

Success Metrics

  • Delivery of high-impact, on-brand trade show experiences.
  • Measurable improvements in engagement, lead generation, and brand perception.
  • Program execution within budget and timeline constraints.
  • Client satisfaction and long-term partnership growth.