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Retail Event Manager Jobs in Michigan (NOW HIRING)

LeafHome

Retail Event Marketer

Ann Arbor, MI

$18 - $30/hr

Opportunity for growth into management positions * Fun work environment with branded LeafFilter ... Responsible for exceeding issued lead targets and goals administered by the Retail Event Marketing ...

Michaels Stores, Inc.

Party and Event Host

Walker, MI · On-site

Event Coordination * Plan and coordinate multiple events at once including children's birthday ... Retail and/or customer service experience required Physical Requirements Work Environment * Ability ...

Michaels Stores

Event and Party Host

Benton Harbor, MI · On-site

Event Coordination * Plan and coordinate multiple events at once including children's birthday ... Retail and/or customer service experience required Physical Requirements Work Environment * Ability ...

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Retail Event Manager information

What are the key skills and qualifications needed to thrive as a retail event manager, and why are they important?

To thrive as a Retail Event Manager, you need strong organizational abilities, project management skills, and experience in retail or event planning, often supported by a relevant degree. Familiarity with event management software, budgeting tools, and point-of-sale systems is typically required. Excellent communication, leadership, and problem-solving skills help you manage teams, vendors, and customer interactions effectively. These competencies are crucial for executing successful events that drive sales, enhance brand visibility, and deliver memorable customer experiences.

How does a retail event manager coordinate with store staff and external vendors to ensure successful event execution?

Retail Event Managers play a central role in orchestrating events by collaborating closely with both in-store teams and external vendors. They usually start by aligning with store managers to understand staffing needs, scheduling, and in-store logistics. Simultaneously, they communicate with vendors to arrange deliveries, set up displays, and manage promotional materials. Regular status meetings and clear documentation help ensure everyone is aligned on event timelines, expectations, and troubleshooting any last-minute issues. This collaborative approach is vital for creating engaging and seamless events that drive customer engagement and sales.

What is the difference between Retail Event Manager vs Retail Marketing Coordinator?

AspectRetail Event ManagerRetail Marketing Coordinator
Primary FocusPlanning and executing retail events and promotionsDeveloping and implementing marketing campaigns in retail settings
Required SkillsEvent planning, vendor management, customer engagementMarketing strategy, content creation, social media management
Work EnvironmentRetail stores, event venues, trade showsRetail stores, marketing departments, advertising agencies
Common CertificationsEvent planning certifications, marketing certificationsMarketing certifications, digital marketing courses

The Retail Event Manager primarily focuses on organizing and managing retail events to boost sales and brand visibility, while the Retail Marketing Coordinator concentrates on creating marketing campaigns to attract customers. Both roles require strong communication skills and marketing knowledge but differ in their specific responsibilities and work environments.

Is a retail event manager a good career?

A retail event manager oversees planning and executing promotional events in retail settings, requiring strong organizational and communication skills. The role can offer opportunities for advancement and experience in marketing, but it often involves irregular hours and high-pressure situations. Career satisfaction depends on personal interests in event coordination and retail environments.

What is a retail event manager?

A Retail Event Manager is responsible for planning, organizing, and executing promotional events and in-store activities designed to increase brand awareness and drive sales. They work closely with store management, marketing teams, and vendors to ensure events run smoothly and meet business objectives. Their duties typically include budgeting, coordinating logistics, hiring staff, and analyzing event success. Retail Event Managers play a crucial role in creating engaging customer experiences that help differentiate a retail brand from competitors.
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What cities in Michigan are hiring for Retail Event Manager jobs? Cities in Michigan with the most Retail Event Manager job openings:
Retail Event Manager jobs near you

Retail & Events Manager

All Weather Seal of West Michigan Inc

Traverse City, MI • On-site

$50K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

Description:

All Weather Seal of West Michigan is looking for an experienced Retail & Events Manager to lead our growing field marketing team. This leadership role is responsible for developing and managing a team of approximately 15 Retail and Event Marketing Representatives (and growing) while driving lead generation performance through retail partnerships, community events, and local marketing initiatives.


Why Join All Weather Seal?

  • Competitive Base Salary + Performance Bonuses
  • Company Vehicle
  • Gas Card
  • Health, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off
  • Paid Training
  • Tuition Reimbursement
  • Leadership Development Programs
  • Clear Advancement Opportunities
  • Established Company with Over 45 Years of Success
  • High-Energy, Team-Oriented Culture

What You'll Do

As the Retail & Events Manager, you'll lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.


Team Leadership & Development

  • Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected
  • Recruit, onboard, train, and mentor new team members
  • Conduct regular one-on-one coaching sessions and performance reviews
  • Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
  • Motivate your team to consistently achieve and exceed individual and team goals
  • Identify future leaders and help develop internal talent

Retail & Event Operations

  • Oversee operations across retail partner locations and community events
  • Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally
  • Manage staffing schedules for retail locations and weekend events
  • Coordinate event logistics, setup, breakdown, inventory, and promotional materials
  • Maintain operational excellence while creating engaging customer experiences

Performance & Business Results

  • Own team performance and key marketing KPIs
  • Monitor lead generation, appointment quality, productivity, and conversion metrics
  • Analyze performance data to identify trends and coaching opportunities
  • Implement strategies to improve efficiency, lead quality, and overall team results
  • Ensure accurate CRM reporting and operational documentation
  • Drive a high-performance environment focused on continuous improvement

Preferred Qualifications

  • 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
  • Experience managing team performance and holding employees accountable to goals and KPIs
  • Proven ability to coach, motivate, and develop high-performing teams
  • Strong organizational skills with exceptional attention to detail
  • Growth mindset with a passion for continuous improvement
  • Data-driven decision maker comfortable tracking metrics and performance
  • Excellent communication and interpersonal skills
  • Ability to lead, by example, in a fast-paced, team-oriented environment
  • Comfortable working weekends for community events and trade shows
  • Willingness to travel throughout Southern West Michigan
  • Valid driver's license

Career Growth

  • At All Weather Seal, we believe our leaders should continue growing. We promote from within and provide clear pathways for advancement.
  • Future opportunities include:
  • Regional Marketing Manager
  • Director of Retail Marketing
  • Field Marketing Manager
  • Recruiting Manager
  • Sales Manager
  • Operations Leadership

#ZR

Requirements: