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Senior Brand Manager Jobs (NOW HIRING)

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH · On-site

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

hillman

Senior Brand Manager

Cincinnati, OH · On-site

Job Summary The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication ...

PetSmart

Sr. Brand Manager

Phoenix, AZ · Hybrid

About the Job The Senior Brand Manager is responsible for developing the overall direction and strategy including sales and margin for assigned Proprietary Brands and categories. Core ...

PetSmart

Sr. Brand Manager

Phoenix, AZ · Hybrid

About the Job The Senior Brand Manager is responsible for developing the overall direction and strategy including sales and margin for assigned Proprietary Brands and categories. Core ...

1440 Foods

Senior Brand Manager

New York, NY · On-site +1

$170K/yr

The Senior Brand Manager will lead brand growth by helping to develop the brand vision and direction, shaping consumer engagement strategies, building product innovation roadmaps and go to market ...

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Senior Brand Manager information

See salary details

$62K

$121.7K

$175K

How much do senior brand manager jobs pay per year?

As of Jul 22, 2026, the average yearly pay for senior brand manager in the United States is $121,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Brand Manager vs Brand Manager?

AspectSenior Brand ManagerBrand Manager
Required CredentialsBachelor's degree, 5+ years experience, marketing certificationsBachelor's degree, 3-5 years experience, marketing certifications
Work EnvironmentStrategic planning, team leadership, cross-department collaborationCampaign execution, market research, brand promotion
Employer & Industry UsageConsumer goods, retail, technology companiesConsumer goods, retail, technology companies

Senior Brand Managers typically have more experience, oversee larger teams, and focus on strategic brand development, while Brand Managers handle day-to-day marketing activities and campaign execution. Both roles are vital in brand management but differ in scope and responsibility.

What does a Senior Brand Manager do?

A Senior Brand Manager is responsible for overseeing the development, implementation, and management of a company's brand strategy. They work to ensure the brand's image, message, and presence are consistent across all channels. This often includes conducting market research, managing campaigns, collaborating with cross-functional teams, and analyzing performance metrics to ensure brand growth and market relevance. Senior Brand Managers also mentor junior team members and play a key role in high-level decision-making related to product launches and brand positioning.

What are some common challenges Senior Brand Managers face when launching a new product or campaign?

Senior Brand Managers often encounter challenges such as aligning cross-functional teams, managing tight timelines, and ensuring consistent brand messaging across multiple channels. Additionally, they must analyze market data to anticipate consumer reactions and adjust strategies accordingly, all while staying within budget constraints. Effective communication and collaboration with marketing, sales, and product development teams are crucial to successfully overcoming these obstacles and executing impactful campaigns.

What are the key skills and qualifications needed to thrive as a Senior Brand Manager, and why are they important?

To thrive as a Senior Brand Manager, you need expertise in brand strategy, marketing analytics, and consumer behavior, typically supported by a degree in marketing or business and several years of relevant experience. Familiarity with digital marketing platforms, CRM systems, and data analysis tools is common, and certifications like the Chartered Institute of Marketing (CIM) can be advantageous. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and drive brand initiatives. These competencies are crucial for building compelling brands, achieving business goals, and maintaining a competitive market presence.
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Senior Brand Manager jobs near you
Infographic showing various Senior Brand Manager job openings in the United States as of July 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $121,684 per year, or $58.5 per hour.
Senior Brand Manager

Senior Brand Manager

hillman

Cincinnati, OH

Other

Posted 7 days ago

Job description

Job Summary

The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication initiatives for up to 6 or more diverse brands. The Senior Brand Manager partners closely with executive leadership and cross-functional stakeholders to develop, execute, and optimize integrated brand strategies across the North American territory. The Senior Brand Manager combines deep analytical capability with creative leadership to enhance brand positioning, customer engagement, and market impact.

 

Essential Job Functions *

  • Lead development and execution of comprehensive brand and marketing strategies aligned with business objectives for up to 6 or more diverse brands.
  • Translate brand strategy into clear, actionable briefs for internal external teams, ensuring alignment on objectives, audience, and deliverables.
  • Provide direct creative direction and feedback to ensure all outputs meet brand standards and strategic intent.
  • Analyze market trends, customer insights, and competitive landscape to inform brand positioning and growth opportunities.
  • Design and oversee integrated marketing campaigns across digital, social, and traditional channels.
  • Review and approve high-impact content including messaging frameworks, campaigns, blog posts, and thought leadership materials.
  • Provide strategic guidance on creative direction, media planning, and own brand standards.
  • Manage brand consistency across all touchpoints including social media, digital platforms, and external communications.
  • Evaluate campaign effectiveness using data analytics and translate insights into actionable recommendations.
  • Coordinate cross functionally on brand budgets, including forecasting and ROI analysis.
  • Build and maintain relationships with media, influencers, and external partners to expand brand reach.
  • Partner with internal stakeholders (e.g., sales, product, leadership) to align brand strategy with business priorities.
  • Serve as a subject matter expert on brand strategy, advising senior leadership on brand positioning decisions.
  • Lead cross-functional initiatives and influence outcomes without direct people management responsibility.
  • Mentor junior marketing team members and provide informal coaching and guidance.
  • Ensure compliance with brand governance, policies, and industry best practices.
  • Perform other duties as assigned.

Education & Experience

  • Bachelor’s degree in Marketing, Business Administration, or a related field. Equivalent experience will be considered in lieu of degree.
  • Advanced degree (MBA or related) preferred.
  • 6+ years of progressive experience in brand management, marketing strategy, or related field.
  • Demonstrated experience leading complex marketing initiatives and influencing senior stakeholders.

Competencies – Knowledge, Skills, and Abilities

  • Advanced expertise in brand strategy development and execution.
  • Strong ability to translate business objectives into compelling brand narratives.
  • Deep understanding of the full marketing mix, including digital, content, media, and analytics.
  • Proven ability to identify target audiences and create impactful, data-driven campaigns.
  • Exceptional analytical skills with the ability to interpret data and drive insights-based decisions.
  • Highly developed communication and presentation skills, including executive-level influence.
  • Creative problem-solving skills paired with strategic thinking.
  • Knowledge of current marketing technologies, platforms, and best practices.
  • Strong project management skills with the ability to manage multiple priorities independently.
  • Ability to build relationships and influence cross-functional teams without formal authority.

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