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Senior Brand Manager Jobs (NOW HIRING)

Perfetti Van Melle

Senior Brand Manager

Erlanger, KY · On-site

$90 - $120/hr

Senior Brand Manager Date: Jul 31, 2026 Location: Erlanger, KY, US, 41018 WHAT YOU WILL DO The Senior Brand Manager will lead the strategic development and execution for multiple category segments ...

Perfetti Van Melle

Senior Brand Manager

Erlanger, KY · On-site

WHAT YOU WILL DO The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across ...

Perfetti Van Melle

Senior Brand Manager

Erlanger, KY · On-site

WHAT YOU WILL DO The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across ...

GRUMA

Senior Brand Manager

Irving, TX

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand-the largest tortilla brand in the US. This role ...

CornerStone Staffing

Senior Brand Manager

Irving, TX · Hybrid

$135K - $145K/yr

Senior Brand Manager Location: Irving, TX (Hybrid: Monday-Thursday in office, Friday remote) Employment Type: Direct Hire Compensation: $135,000-$145,000 (+/- based on experience) + Comprehensive ...

Mission Foods

Senior Brand Manager

Irving, TX

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand the largest tortilla brand in the US. This role ...

Gruma, S.A.B. de C.V.

Senior Brand Manager

Irving, TX · On-site

$120 - $160/hr

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand--the largest tortilla brand in the US. This role ...

GRUMA

Senior Brand Manager

Irving, TX · On-site

The Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand-the largest tortilla brand in the US. This role ...

Archer Meat Snacks

Senior Brand Manager

Los Angeles, CA · On-site

$140 - $165/hr

Senior Brand Manager 6 days ago Requisition ID: 1074 Salary Range: $140,000.00 To $165,000.00 Annually Job Title: Sr. Brand Manager Location: Los Angeles, CA (Hybrid) Reports To: Director of Brand ...

Ocean Spray

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Ocean Spray is hiring for a(n) Sr. Brand Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned ...

Ocean Spray

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Ocean Spray is hiring for a(n) Sr. Brand Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned ...

Ocean Spray

Sr. Brand Manager

Boston, MA

$128K - $160K/yr

Ocean Spray is hiring for a(n) Sr. Brand Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned ...

WX

Senior Brand Manager

Novato, CA · On-site

$140K - $160K/yr

The Senior Brand Manager will support the Marketing Director in developing global brand strategies and leading business initiatives with the support of dynamic cross-functional teams. The Senior ...

WX

Senior Brand Manager

Novato, CA · On-site

$120 - $180/hr

The Senior Brand Manager will support the Marketing Director in developing global brand strategies and leading business initiatives with the support of dynamic cross-functional teams. The Senior ...

Unilever

$119K - $179K/yr

JOB PURPOSE The Senior Brand Manager serves as the lead of the Axe Engagement team, leading Engagement go-to-market strategy. This individual will oversee the creation of all paid content, manage go ...

Ocean Spray Cranberries

Sr. Brand Manager

Boston, MA

$128K - $160K/yr

Ocean Spray is hiring for a(n) Sr. Brand Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned ...

The Icee Company

Sr. Brand Manager

La Vergne, TN

The Senior Brand Manager serves as the strategic leader and champion for assigned brands, ensuring brand integrity and consistent execution across all touchpoints. This role is responsible for ...

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Senior Brand Manager information

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$62K

$121.7K

$175K

How much do senior brand manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for senior brand manager in the United States is $121,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Brand Manager vs Brand Manager?

AspectSenior Brand ManagerBrand Manager
Required CredentialsBachelor's degree, 5+ years experience, marketing certificationsBachelor's degree, 3-5 years experience, marketing certifications
Work EnvironmentStrategic planning, team leadership, cross-department collaborationCampaign execution, market research, brand promotion
Employer & Industry UsageConsumer goods, retail, technology companiesConsumer goods, retail, technology companies

Senior Brand Managers typically have more experience, oversee larger teams, and focus on strategic brand development, while Brand Managers handle day-to-day marketing activities and campaign execution. Both roles are vital in brand management but differ in scope and responsibility.

What does a senior brand manager do?

A Senior Brand Manager is responsible for overseeing the development, implementation, and management of a company's brand strategy. They work to ensure the brand's image, message, and presence are consistent across all channels. This often includes conducting market research, managing campaigns, collaborating with cross-functional teams, and analyzing performance metrics to ensure brand growth and market relevance. Senior Brand Managers also mentor junior team members and play a key role in high-level decision-making related to product launches and brand positioning.

What are some common challenges senior brand managers face when launching a new product or campaign?

Senior Brand Managers often encounter challenges such as aligning cross-functional teams, managing tight timelines, and ensuring consistent brand messaging across multiple channels. Additionally, they must analyze market data to anticipate consumer reactions and adjust strategies accordingly, all while staying within budget constraints. Effective communication and collaboration with marketing, sales, and product development teams are crucial to successfully overcoming these obstacles and executing impactful campaigns.

What are the key skills and qualifications needed to thrive as a senior brand manager?

To thrive as a Senior Brand Manager, you need expertise in brand strategy, marketing analytics, and consumer behavior, typically supported by a degree in marketing or business and several years of relevant experience. Familiarity with digital marketing platforms, CRM systems, and data analysis tools is common, and certifications like the Chartered Institute of Marketing (CIM) can be advantageous. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and drive brand initiatives. These competencies are crucial for building compelling brands, achieving business goals, and maintaining a competitive market presence.
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What states have the most Senior Brand Manager jobs? States with the most job openings for Senior Brand Manager jobs include:
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Senior Brand Manager jobs near you
Infographic showing various Senior Brand Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, 8% Hybrid, and 8% Remote job distribution, with an average salary of $121,684 per year, or $58.5 per hour.

Senior Brand Manager

Perfetti Van Melle

Erlanger, KY • On-site

$90 - $120/hr

Other

Medical, Retirement, PTO

Posted 10 days ago

Perfetti Van Melle rating

7.7

Company rating: 7.7 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

124th of 437 rated food and drinks producers

Job description

Senior Brand Manager

Date: Jul 31, 2026

Location: Erlanger, KY, US, 41018

WHAT YOU WILL DO

The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across the brand teams, cross functional business partners, global teams, and external communications agencies. The goal of which is to develop and execute the annual business plan including marketing brand strategies. The Senior Brand Manager will also have a strong influence in commercializing new products to ensure in-market success. They will also partner with the director and other cross functional team members to develop longer term category and brand strategies needed for sustained growth.

WHAT WE NEED FROM YOU
  • Bachelor’s Degree in Marketing or related field with MBA preferred.
  • 5-7 years of experience in marketing. Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).
  • Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
  • Functional competencies include: Leadership, Strategic Thinking, Proactivity, Agility, Accountability, Business Acumen, Collaboration, Innovative Mindset, Analytical, Creative, Organized, Strong Written and Oral Presentations Skills
  • Proactive, energized, and enthusiastic about working in a candy-like culture and making life sweeter!
WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:

  • PTO package including vacation, sick, personal, and pay it forward time off
  • 13 paid holidays
  • 401k with Company Match up to 8%, ranking in the top 1% of the country
  • Annual Bonus potential and merit-based increases
  • Comprehensive Health Insurance
  • Annual well-being subsidy
  • 20 weeks Maternity & 12 weeks Paternity leave options
  • Sam's Club or Costco annual membership reimbursement
  • Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
  • Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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