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Senior Brand Manager Jobs (NOW HIRING)

Bimbo Bakeries USA

Senior Brand Manager

Irving, TX · On-site

$122K - $171K/yr

The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand ...

Bimbo Bakeries USA

Senior Brand Manager

Irving, TX

$122K - $171K/yr

The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand ...

Grupo Bimbo

Senior Brand Manager

Irving, TX · On-site

$122K - $171K/yr

The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand ...

Sargento

Sr Brand Manager

Plymouth, WI · Hybrid

SUMMARY As a key member of the Brand Marketing Team, the Sr. Brand Manager responsible for the planning, development and implementation of marketing strategies designed to build the assigned product ...

MegaMex Foods LLC

SR BRAND MANAGER - HERDEZ

Orange, CA · On-site

$182K - $195K/yr

Senior Brand Manager- HERDEZ Are you looking to join one of the fastest growing Mexican food companies in the US? Here at MegaMex Foods, our purpose is to Reimagine Mexican Flavors . MegaMex was born ...

Sargento

Sr Brand Manager

Plymouth, WI · On-site +1

SUMMARYAs a key member of the Brand Marketing Team, the Sr. Brand Manager responsible for the planning, development and implementation of marketing strategies designed to build the assigned product ...

State of Illinois

Senior Brand Manager

Springfield, IL

$96K - $151K/yr

The Senior Brand Manager leads the strategy, execution, and governance of the Teachers' Retirement System's brand identity and creative output across all channels and audiences. This role serves as ...

State of Illinois

Senior Brand Manager

Springfield, IL · On-site

$96K - $151K/yr

The Senior Brand Manager leads the strategy, execution, and governance of the Teachers' Retirement System's brand identity and creative output across all channels and audiences. This role serves as ...

Sargento Foods

Sr Brand Manager

Plymouth, WI · On-site +1

SUMMARYAs a key member of the Brand Marketing Team, the Sr. Brand Manager responsible for the planning, development and implementation of marketing strategies designed to build the assigned product ...

State of Illinois

Senior Brand Manager

Springfield, IL

$96K - $151K/yr

The Senior Brand Manager leads the strategy, execution, and governance of the Teachers' Retirement System's brand identity and creative output across all channels and audiences. This role serves as ...

Lindt and Sprungli

Senior Brand Manager

San Leandro, CA · On-site

$147K - $191K/yr

The Senior Brand Manager is responsible for leading the development and execution plans for the assigned brand, as part of the long-term marketing strategy. The Brand Manager will collaborate cross ...

Lindt and Sprungli

Senior Brand Manager

San Leandro, CA

$147K - $191K/yr

The Senior Brand Manager is responsible for leading the development and execution plans for the assigned brand, as part of the long-term marketing strategy. The Brand Manager will collaborate cross ...

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All JobsSenior Brand Manager Jobs

Senior Brand Manager information

See salary details

$62K

$121.7K

$175K

How much do senior brand manager jobs pay per year?

As of Jun 10, 2026, the average yearly pay for senior brand manager in the United States is $121,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Brand Manager vs Brand Manager?

AspectSenior Brand ManagerBrand Manager
Required CredentialsBachelor's degree, 5+ years experience, marketing certificationsBachelor's degree, 3-5 years experience, marketing certifications
Work EnvironmentStrategic planning, team leadership, cross-department collaborationCampaign execution, market research, brand promotion
Employer & Industry UsageConsumer goods, retail, technology companiesConsumer goods, retail, technology companies

Senior Brand Managers typically have more experience, oversee larger teams, and focus on strategic brand development, while Brand Managers handle day-to-day marketing activities and campaign execution. Both roles are vital in brand management but differ in scope and responsibility.

What does a Senior Brand Manager do?

A Senior Brand Manager is responsible for overseeing the development, implementation, and management of a company's brand strategy. They work to ensure the brand's image, message, and presence are consistent across all channels. This often includes conducting market research, managing campaigns, collaborating with cross-functional teams, and analyzing performance metrics to ensure brand growth and market relevance. Senior Brand Managers also mentor junior team members and play a key role in high-level decision-making related to product launches and brand positioning.

What are some common challenges Senior Brand Managers face when launching a new product or campaign?

Senior Brand Managers often encounter challenges such as aligning cross-functional teams, managing tight timelines, and ensuring consistent brand messaging across multiple channels. Additionally, they must analyze market data to anticipate consumer reactions and adjust strategies accordingly, all while staying within budget constraints. Effective communication and collaboration with marketing, sales, and product development teams are crucial to successfully overcoming these obstacles and executing impactful campaigns.

What are the key skills and qualifications needed to thrive as a Senior Brand Manager, and why are they important?

To thrive as a Senior Brand Manager, you need expertise in brand strategy, marketing analytics, and consumer behavior, typically supported by a degree in marketing or business and several years of relevant experience. Familiarity with digital marketing platforms, CRM systems, and data analysis tools is common, and certifications like the Chartered Institute of Marketing (CIM) can be advantageous. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and drive brand initiatives. These competencies are crucial for building compelling brands, achieving business goals, and maintaining a competitive market presence.
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Senior Brand Manager jobs near you
Infographic showing various Senior Brand Manager job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, and 3% Part Time. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution, with an average salary of $121,684 per year, or $58.5 per hour.
Senior Brand Manager

Senior Brand Manager

Bimbo Bakeries USA

Irving, TX • On-site

$122K - $171K/yr

Full-time

Retirement, PTO

Posted 3 days ago

Bimbo Bakeries USA rating

6.0

Company rating: 6.0 out of 10

Based on 122 frontline employees who took The Breakroom Quiz

13th of 42 rated bakeries

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $122,400 - $171,400
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
We are seeking a visionary, results-driven Senior Brand Manager to lead the strategy and growth in one of our critical businesses. Key brands in the BBU portfolio include Thomas', Sara Lee, Entenmann's, Oroweat, Ball Park and Little Bites. The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand management.
This individual will work closely with our leadership team, will set direction for the business, translating deep consumer, customer and market insights into bold strategies that unlock sustainable growth. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people. This is an opportunity to shape the future of iconic brands while delivering meaningful business impact in a fast-paced CPG environment
Key Job Responsibilities:
  • Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
  • Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
  • Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
  • Oversee development of insight-driven innovation pipeline for branded portfolio - managing from concept through launch in market.
  • Oversee internal resources and external agencies tasked with creating effective content and campaigns.
  • Provide leadership, direction and mentoring to direct reports.
  • Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials.
  • Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
  • Influence and align senior cross-functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions.
  • Oversee agency partners and internal teams to deliver high-impact, insight-driven marketing programs.
  • Manage budgets and investments strategically, ensuring effective allocation of resources to maximize ROI.
  • Monitor brand health and performance metrics, proactively identifying risks and opportunities and adjusting strategies accordingly.
  • Available for travel (10%)

Key Behavioral Competencies:
  • Agility & Resilience: Navigates ambiguity and complexity with confidence, adapting strategies in a dynamic environment.
  • Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities
  • Talent Development & Coaching: Builds, develops, and empowers high-performing teams through coaching and mentorship.

Key Leadership Competencies:
  • Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions.
  • Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
  • Ensures Accountability - Holds self and others accountable to meet commitments.
  • Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:
  • Bachelor's level degree, preferably in business or marketing. MBA preferred.
  • A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.
  • 10+ years marketing/category management, Consumer Packaged Goods experience preferred.
  • Experience leading omnichannel programs and cross-category brand partnerships is a plus.
  • Excellent organizational and communication (written and oral) skills.
  • Strong computer skills - MS Office, Excel, PowerPoint.
  • Experience driving insights from syndicated data (e.g. Nielsen, Circana) and primary/secondary research.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

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