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Brand Development Manager Jobs (NOW HIRING)

Hearst

Global Brand Development Manager

New York, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Hearst

Global Brand Development Manager

New York, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

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How much do brand development manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand development manager in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,500.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
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Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Brand Development Manager

Brooklyn Bottling of Milton NY

Milton, NY • On-site

$80K/yr

Full-time

Re-posted 10 days ago

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Brand Development Manager - Walkerswood (NY & NJ)
PURPOSE OF THE ROLE
Looking for a hands-on individual to drive sustainable and profitable growth of the Walkerswood portfolio across the New York and New Jersey markets. You will be responsible for broadening distribution in both traditional Caribbean channels and mainstream retail, while elevating the brand's image as the premier Caribbean seasoning and sauce authority for a diverse consumer base.
Compensation Structure: Starting at $80,000. Salary commensurate upon experience. Eligibility of earning a quarterly bonus based on performance targets. Expense reimbursement.
Core Responsibilities
Pound the Pavement: Drive daily territory coverage to find, open, and cultivate new business opportunities across independent grocers and ethnic markets.
Own the Shelf: Partner directly with store management and distributors to optimize product placement, secure eye-level shelf space, and build high-traffic secondary displays.
Distributor Alignment: Work side-by-side with local Caribbean-interest distributor networks, providing hands-on, on-the-ground guidance to their sales teams.
Field Audits: Conduct frequent retail store visits to check stock levels, ensure product freshness, and maintain strict visual merchandising standards.
High-Energy Activations: Coordinate and execute consumer sampling programs, local food festivals, and seasonal events (like Jerk Festivals and BBQ season) to drive immediate store traffic.
Brand Advocacy: Serve as the primary, authentic ambassador for the Walkerswood heritage, educating retail partners and store staff on product usage.
Requirements & Skills
Field Experience: 5+ years of hands-on experience in retail store management, field sales, or route distribution within the food and beverage sector.
Territory Hustle: Deep familiarity with the local NY/NJ retail landscape and a proven track record of building long-term relationships with neighborhood store owners.
Merchandising Expertise: Strong background in physical store operations, cash/inventory management, and setting up creative point-of-sale displays.
Relationship First: A natural, persuasive communicator who excels at consultative selling, handling customer issues, and closing deals face-to-face.
Bilingual Advantage: Full professional fluency in Spanish is highly preferred to effectively navigate and build trust within diverse ethnic markets.
Position Requirements
  • Experience in brand development, trade marketing, or CPG marketing, preferably within multicultural or specialty food categories.
  • Strong knowledge of the NY/NJ retail and distributor landscape, including independent grocers, ethnic markets, and major chains.
  • Ability to develop and execute localized marketing strategies for diverse consumer groups and cultural events.
  • Proven skills in territory and channel management, guiding distributors, and optimizing retail placement.
  • Analytical capability to track regional sales, ROI, consumer insights, and competitor activity.
  • Experience managing marketing budgets with emphasis on cost-efficiency and high-impact programs.
  • Strong communication skills for training teams and representing the brand as an ambassador.
  • Ability to execute events, samplings, and tradeshows effectively.
  • Understanding of compliance, brand guidelines, and retail display standards.

Full-Time/Part-Time
Full-Time
Salary
$80k
Position
Brand Development Manager
Division
Brooklyn Bottling Company of Milton NY
Location
Brooklyn Bottling of Milton
This position is currently accepting applications.

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