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Brand Development Manager Jobs (NOW HIRING)

Specialized Bicycle Components, Inc.

OR · On-site

$100K/yr

Brand Development Manager - Oregon Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here to do the best ...

Specialized Bicycle Components, Inc.

OR

Brand Development Manager - MN & DakotasFully Remote Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we're here ...

Hearst

Global Brand Development Manager

Manhattan, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Hearst

Global Brand Development Manager

Manhattan, NY · On-site

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Hearst

Global Brand Development Manager

Manhattan, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Hearst

Global Brand Development Manager

Manhattan, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Hearst

Global Brand Development Manager

Manhattan, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Hearst

Global Brand Development Manager

New York, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance ... Manage partner access and permissions across platforms such as Meta Business Suite, including ...

Specialized Bicycle Components, Inc.

OR · On-site

$100K - $110K/yr

Brand Development Manager - Santa Barbara/Thousand Oaks, CA Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, w ...

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How much do brand development manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for brand development manager in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,500.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities are hiring for Brand Development Manager jobs? Cities with the most Brand Development Manager job openings:
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Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Brand Development Manager

Brooklyn Bottling of Milton NY

Milton, NY • On-site

$70K/yr

Full-time

Posted 8 days ago

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Brand Development Manager - Walkerswood (NY & NJ)
PURPOSE OF THE ROLE
Looking for a hands-on individual to drive sustainable and profitable growth of the Walkerswood portfolio across the New York and New Jersey markets. You will be responsible for broadening distribution in both traditional Caribbean channels and mainstream retail, while elevating the brand's image as the premier Caribbean seasoning and sauce authority for a diverse consumer base.
Compensation Structure: Starting at $70,000.00. Salary commensurate upon experience. Eligibility of earning a quarterly bonus based on performance targets. Expense reimbursement.
KEY RESPONSIBILITIES
1. Strategy, Planning, and Execution
  1. Develop and implement trade marketing strategies tailored to the unique demographics of NY/NJ.
  2. Design promotions that celebrate key cultural moments (e.g., West Indian Day Parade, BBQ season, Jerk Festivals).
  3. Align with the Jamaican production team and master distributors to ensure consistent brand messaging.
  4. Monitor and evaluate campaign success to refine future "go-to-market" efforts.

2. Channel & Territory Management
  1. Identify growth opportunities in independent grocers, ethnic markets, and "Big Box" retailers (e.g., ShopRite, Stop & Shop, Wegmans).
  2. Provide on-the-ground guidance to distributors to optimize product placement (securing eye-level shelf space and secondary displays).
  3. Build long-term partnerships with key regional trade partners and specialty food retailers.

3. Data Analysis and Reporting
  1. Track regional sales performance to measure the ROI of field marketing and tasting events.
  2. Conduct competitor analysis within the "Hot Sauce" and "Global Spice" categories to identify gaps.
  3. Provide regular insights to management regarding NY/NJ market trends and consumer feedback.

4. Budget & Resource Management
  1. Manage the regional trade marketing budget with a focus on cost-efficiency and high-impact local activations.
  2. Prioritize resource allocation for high-volume accounts and high-traffic seasonal campaigns.

5. Culinary Training and Communication
  1. Educate sales teams and retail partners on the Walkerswood heritage, product usage (beyond just jerk chicken), and heat profiles.
  2. Serve as the primary liaison between the US Master Franchise and local boots-on-the-ground sales teams.

6. Events, Samplings, and Tradeshows
  1. Coordinate and execute high-energy consumer sampling programs at retail locations and food festivals.
  2. Represent the brand at regional trade shows (e.g., Summer Fancy Food Show in NYC).

7. Relationship Management & Brand Advocacy
  1. Maintain strong relationships with the Caribbean-interest distributor network.
  2. Act as a Brand Ambassador, embodying the authentic, vibrant spirit of Walkerswood in all professional interactions.

8. Compliance and Standards
  1. Ensure all localized marketing materials comply with global brand guidelines and US labeling/legal requirements.
  2. Conduct frequent field audits to ensure product freshness and display quality.

Position Requirements
  • Experience in brand development, trade marketing, or CPG marketing, preferably within multicultural or specialty food categories.
  • Strong knowledge of the NY/NJ retail and distributor landscape, including independent grocers, ethnic markets, and major chains.
  • Ability to develop and execute localized marketing strategies for diverse consumer groups and cultural events.
  • Proven skills in territory and channel management, guiding distributors, and optimizing retail placement.
  • Analytical capability to track regional sales, ROI, consumer insights, and competitor activity.
  • Experience managing marketing budgets with emphasis on cost-efficiency and high-impact programs.
  • Strong communication skills for training teams and representing the brand as an ambassador.
  • Ability to execute events, samplings, and tradeshows effectively.
  • Understanding of compliance, brand guidelines, and retail display standards.

Full-Time/Part-Time
Full-Time
Salary
$70k
Position
Brand Development Manager
Division
Brooklyn Bottling Company of Milton NY
Location
Brooklyn Bottling of Milton
This position is currently accepting applications.

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